A MEMORABLE VALENTINE’S DAY WITH ‘U’
Olivia Ong wows Malaysia with stellar performance courtesy of U Mobile

It was a blissful concoction of romance and beautiful music at Dewan Wawasan, Menara PGRM when Olivia Ong, internationally-acclaimed jazz songstress, crooned the 3,000-strong crowd in the full-house hall during her ‘Are U Ready for Love’ live concert.

The concert, which was presented by U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco, was Olivia’s first ever live performance in Malaysia and saw Olivia charming her fans who came as far as Taiwan and Japan with a love-themed set list, encompassing songs from her album and notable classic ballads by Elvis Presley, Teresa Teng, Faye Wong and the Bee Gees.

Speaking on the great responses towards the concert, Lisy Lee, U Mobile’s Head of Corporate Communications said, “We are certainly proud to partner with New Pro Star in organizing this lovely concert and with such an encouraging response, it was definitely a great success.

As we continue to bring more value-add offerings to our customers, U Mobile is delighted to be able to continuously provide exciting, new and memorable experiences to them while they take advantage of our quality products and services. It’s just our way of saying thanks to our customers for their unremitting loyalty and support,” Lisy added.

Apart from sponsoring the concert, U Mobile had also selected 23 winners of its recent Facebook contest to meet with Olivia Ong at a meet-the-fans session and a post-concert celebration. Both events were held over the weekend at Berjaya Times Square.

For Tee Pek Chieng, a contest winner and an Olivia Ong fan, Valentine’s Day became more memorable when she met with her favourite singer and won free tickets to catch Olivia live in concert.

“I was extremely thrilled when I was told that I would get free concert tickets and meet Olivia. Meeting her in person was so surreal to me and I would have never imagined myself having this great honour. This is my best Valentine’s Day and I would like to thank U Mobile for this amazing opportunity,” said the 19 year-old broadcast communications student.

Held at Neway Karaoke Box, Berjaya Times Square, the meet-and-greet session presented 23 lucky winners the opportunity to spend quality time with Olivia. Games, photo-taking and autograph sessions were also organized, much to the delight of the winners. Another four lucky couples too had the opportunity to meet Olivia in person for a special photo-session at the post-concert celebration party.

For more information on U Mobile’s products, services and other subscriber benefits, please log on to www.u.com.my.

About U Mobile
Launched on 18 September 2007, U Mobile Sdn Bhd is a 3G mobile service operator, providing voice and data services with more than 1,000 mobile base – stations installed covering Klang Valley, Seremban, Ipoh, Penang and Johor Bahru. U Mobile entered the market with the objective to provide relevant mobile services to targeted customers in both the consumer and enterprise segments. The majority shareholder of U Mobile is U Telemedia Sdn Bhd.
In March 2010, Singapore Technologies Telemedia (ST Telemedia), a leading information-communications company with global operations, concluded the deal with U Television Sdn Bhd (UTV), the major shareholder of U Mobile Sdn Bhd (U Mobile) at that time for the acquisition of a 33% stake in U Mobile. Its partnership with ST Telemedia indirectly allows U Mobile to tap into their expertise, fully utilizing its 3G experience which will present an edge in a market that is growing increasingly competitive.
U Mobile was the first telecommunication company to deploy the fastest internet connection in Malaysia when it launched the 42 mbps Broadband network utilizing its Dual-Cell HSPA+ (High-Speed Packet Access) connections in October 2010, following the call of the Ministry of Information, Communications and Culture of Malaysia to support the Government’s national agenda of providing constantly-improving broadband access to the diverse communities of Malaysia.
In the beginning of 2011, U Mobile underwent a “Simply Different” brand refresh exercise with an aim to make a difference in today’s telecommunication industry by offering fast, flexible, affordable and more focused communication plans to consumers and enterprise customers. For more information, please visit u.com.my.

CELCOM PARTNERS SAMSUNG TO BE THE FIRST TELCO TO OFFER THE SLIMMEST, LIGHTEST TABLET!

KUALA LUMPUR, 19 AUGUST 2011 – Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country, is proud to work hand in hand with Samsung Malaysia Electronics to be the first telco to launch the Samsung GALAXY Tab 10.1, the much awaited Android tablet in the market.

Zalman Aefendy Zainal Abidin, Chief Marketing Officer from Celcom Axiata Berhad (2nd left) along with Afizulazha Abdullah, Chief Operations, Advanced Data of Celcom Axiata Berhad (middle) and Lee Jui Siang, Head of Mobile Phone Division of Samsung Malaysia Electronics (2nd right) proudly showcasing the Samsung Galaxy Tab 10.1 during the media launch.

“We are pleased to work together with Samsung to be the first in offering our customers the experience of the Samsung GALAXY Tab 10.1. With the introduction of this lightweight tablet paired with Celcom‟s undisputed network coverage plus value-for-money packages, it is the perfect tablet that gives customers the ultimate experience in both work and play. Additionally, this partnership further cements our commitment to continuously introduce new products to our extensive range of devices, providing customers with more choices and ensuring that they find one that suits their usage and fits into their lifestyle seamlessly,” said Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, adding that Celcom also places significant focus in managing customer satisfaction and fulfillment, from corporate customers to the mass market.

Also present at the launch of Samsung GALAXY Tab 10.1 are Afizulazha Abdullah, Celcom’s Chief Operations, Advanced Data; Lee Jui Siang, Head of Mobile Phone Division, Samsung Malaysia Electronics (SME) Sdn Bhd; and Dato’ Mohd Fauzi Zakaria, Managing Director of Dream Chorus Sdn Bhd.

Zalman Aefendy Zainal Abidin, Chief Marketing Officer from Celcom Axiata Berhad

“Tablet PCs have impacted our lives greatly. It is no longer for early adopters and the tech- savvy. The tablet has now evolved into a lifestyle device, showcasing the gadgets andindustry‟s tremendous growth and potential. Soon, the tablet will no longer be a luxury, it will be a need, a necessity as it organises, enhances and simplifies your life, “said Lee.

“Here at Samsung, we recognise this potential. This is why the Samsung GALAXY Tab brings a unique proposition to the market. It is designed to be a device to fit the sweet spot between both “portability” and “maximum multimedia” usage. With „more possibilities on the go‟, it embodies the concept of mobility and communication to ensure that the tablets will your best companion for work and play, anytime and anywhere, “ he added.

In conjunction with this event, Afizulazha alongside Lee and Dato‟ Fauzi presents this newest tablet in town to 25 lucky winners who participated in the Call Me Tones contest happening between 15 July and 20 August 2011. Via this contest, Celcom is giving them the opportunity to experience the Samsung GALAXY Tab 10.1 first hand for absolutely free! All they did is simply download any two Call Me Tones or more during the contest period. Apart from the device, these winners will also be getting a limited edition casing, 30-days Instanet broadband access, 30 popular songs and 30 popular artistes’ images preloaded into the device. All of these for free!

In conjunction with the launch of the Samsung GALAXY Tab 10.1, Samsung is working exclusively with Celcom to offer attractive packages to the public. Celcom will be having three consumer launches tomorrow (20 August 2011)! For Klang Valley customers, be the first 300 customers at The Piazza, The Curve, Kota Damansara to get your hands on this hottest tablet from Samsung at only RM999, with savings of RM900. Additionally, 20 randomly selected lucky customers will be walking away with this latest tablet at only RM99! The Samsung GALAXY Tab 10.1 retails at RM1,899.

For Northern and Southern regions, the launch events will be held at the concourse area of Queensbay Mall, Penang and Celcom branch at Jalan Kempas, Johor Bahru respectively. The first 50 customers at these two venues will get to purchase the Samsung GALAXY Tab 10.1 at RM999!

Celcom has always understood its customers‟ diverse telecommunication needs and Celcom‟s competitive plans enable them to enjoy affordable yet consistent services anytime and anywhere. Hence, to provide its customers firsthand experience of this slimmest, lightweight Android tablet from Samsung, Celcom has tailored several special packages exclusively for them. By subscribing to Celcom Broadband packages, customers can save up to RM431 as they get to purchase the Samsung GALAXY Tab 10.1 from as low as RM1,468 instead of its retail price RM1,899.

The Samsung GALAXY Tab 10.1 Android tablet is available at all Blue Cube outlets nationwide starting 20 August 2011. To find out more about the Samsung GALAXY Tab 10.1 and our cost effective broadband plans, please visit www.celcom.com.my or www.samsung.com .

Taking the opportunity to recognise the media for their continued support, Celcom launched the Celcom Biz Media promotion that will be happening from today onwards for three months. To celebrate the introduction of the Samsung GALAXY Tab 10.1, two lucky media members are walking away with the device at only RM99, savings of RM1,800; while 50 media members get to purchase this latest tablet at only RM949, enjoying 50% discount! Under the Celcom Biz Media promotion, media friends are able to enjoy exclusive value-for- money privileges on Celcom‟s extensive range of smartphones bundles as well as mobile broadband bundles. For more information on the Celcom Biz Media Plan, kindly contact 1 800 111 777 or email to EntSalesOps@celcom.com.my.

With the advent of new smart mobile devices, Celcom has invested heavily in network infrastructure and is set to cater to our customers‟ high demands especially for data. Some of the key network infrastructure projects aimed at enhancing Celcom‟s network include the upgrading of all 3.5G sites to support data speeds of up to14.4Mbps; the appointment of Ericsson and Huawei to replace the current 2G and 3G infrastructure nationwide with the latest Single Radio Access Network (RAN) technology that will triple Celcom‟s network capacity; ongoing trials towards deploying even faster LTE (Long Term Evolution) 4G infrastructure; and the appointment of Celcom Timur (Sabah) Sdn Bhd and Sacofa Sdn Bhd to fiberise the company‟s Node-B and base stations in Sabah and Sarawak which will enable upgrades of up to 100Mbps.

The brand new GALAXY Tab 10.1 features Samsung‟s TouchWiz user interface on Android Honeycomb 3.1 platform, offering superior multi-tasking and enhanced user interaction and navigation. At only 8.6mm in thickness and at 565g in weight, it is the slimmest and lightest Android tablet available in the market, adding up to the outstanding mobility of the device! Samsung GALAXY Tab 10.1 also supports HSPA+ (High Speed Packet Access Plus) network speed of up to 21Mbps with surround-sound stereo speakers plus support for Flash 10.3, delivering more rapid response and a premium entertainment experience. With all its superior features, the Samsung GALAXY Tab 10.1 is the ultimate powerful tablet for work, play and rest!

About Celcom

Celcom is the country‟s first and foremost mobile telecommunications provider with over 11 million customers. Established in 1988, it boasts the widest national 2G and 3G networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer first is reflected in our award-winning customer service, products, and other corporate accolades at a regional level. Celcom is part of the Axiata Group of Companies, one of the world‟s largest telecommunications companies, with more than 150 million customers across 10 Asian markets. For more information on Celcom, log on to http://www.celcom.com.my.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Celebrating the winners of “CMT 30 Days, 30 Tabs Contest” – Afizulazha Abdullah, Chief Operations, Advanced Data of Celcom Axiata Berhad (back, 4th from left), Lee Jui Siang, Head of Mobile Phone Division of Samsung Malaysia Electronics (back, 5th from left) and Yang Berbahagia Dato’ Mohd Fauzi Zakaria (back, 3rd from right) celebrating the 25 winners who won themselves a unit of Samsung Galaxy Tab 10.1 each!

These are two lucky draw media winners Adriana Mroon Ambrose, Writer from Utusan Borneo (2nd left) and Lainey, Editor from an online publication company called Lipstiq.com (2nd right) who won themselves the slim tablet of Samsung Galaxy Tab 10.1 each during the media launch. Also in the picture is Afizulazha Abdullah, Chief Operations, Advanced Data of Celcom Axiata Berhad (left) and Zalman Aefendy Zainal Abidin (right)

XPLAY: THE PREMIER CLUB MUSIC SERIES IS BACK!

KUALA LUMPUR, 9 August 2011 – Xplay, the largest world class club series in Malaysia is back for the second year, kicking off with its first event at Opera, Sunway on 30 July. Organised by Xpax, Celcom Axiata Berhad’s main prepaid brand personifying youthful exuberance and urban appeal, Xplay will be making its round nationwide – Penang, Johor Bahru, Sabah and Sarawak – from September till end of the year.

“Xpax is constantly offering the best of the best to our young customers. Not only they enjoy the best products and offerings, we strive to bring them the latest hip and happening music events in town. Xplay is one such instance where youths can enjoy world class, local and international acts in a club environment for free!” said Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, adding that the Xplay club series aims to provide a healthy entertainment avenue to the young and, at the same time, provide a safe platform for the youths to express themselves.

Started at 7.30pm, the crowd of over 1,000 was entertained by local and international acts such as home group, Estranged; Singaporean Wicked Aura Batucada; Funky Kopral from Indonesia; and Projek Pistol featuring Australian performer, Matt Alfords. MC Vibe and DJ Point ended the night with its bass-thumping beats and simply electrifying spinning performance. To top it all off, the emcees for the Xplay event at Opera were the vivacious VJ Holly of MTV paired with MC Vibe.

That’s not all as the Xplay at Opera, Sunway was also the battleground for the Finals of the U.O.X. Battle ’11 that witnessed the S.O.G band crowned as Champion, walking away with RM10,000 cash prize and recording contract with Universal Music Malaysia. The first and second runner-up, Radio Island and Rhythm Nation, were rewarded with RM5,000 and RM3,000 respectively.Five bands competed in the Finals of the U.O.X. Battle’11 and these bands are the crème de la crème of the total 75 bands that participated at the auditions held at Eastern & Oriental Hotel, Penang; Grand BlueWave Hotel, Johor Bahru; and The Gardens Hotel & Residences, Kuala Lumpur on the 9 and 10 July 2011. The auditions were open to youth between age 18 and 30 with at least one member of the bands being a U.O.X. user. U.O.X. is the first and only prepaid plan in Malaysia designed by Xpax exclusively for university students aged between 18 and 25 years old.

For the Finals of the U.O.X. Battle ’11, the top five bands were judged by an esteemed panel made up of: 1. Mohd Faizal Izwan Mohamad Dan, or affectionately known as Juan from Universal Music

Malaysia, 2. Edrie Hashim from Projek Pistol; 3. Mohd Rom Mohd Nor, or affectionately known as Abang Rom from Rhythm of the Third World

(ROTTW), a popular indie music magazine; and 4. Joshua Desmond from Junk magazine

To be part of the upcoming Xplay series, all you have to do is register at www.facebook.com/xpaxfb or watch out for the Channel X mechanics where you can download to get FREE passes and drinks.

To create more hype and also serving as another avenue to spread the excitement of Xplay is through Kolony, the first of its kind and latest mobile SMS-based social network community. On Kolony, Xpax users can keep all their buddies in the loop via cool features such as FREN (add friends and follow their updates), DING (send private messages to friends) and BOMM (broadcast status to all friends). Kolony is FREE for new Xpax users (28 sen plan) and that’s not all as Xpax users also get free Koinz, points needed to perform the fun Kolony activities, whenever they make calls! On a daily basis, 10 Koinz will be rewarded for the first to fifth call and from the sixth call onwards, users will gain 20 Koinz per call. These free Koinz will be awarded on the next day.

Xpax users who are Kolony users also stand a chance to win a BlackBerry Curve 8520 and much more when they attend Xplay. To get infected with Kolony; simply register via SMS by sending KOLONY <nickname> to 25333 to be part of this infectious wave! For more information, please log onto www.kolony.com.my.

About Xpax

Xpax is Celcom Axiata Berhad’s main prepaid brand, taking up close to half of Celcom’s total of 8.7 million prepaid subscribers. Xpax is a brand that personifies youthful exuberance and urban appeal, offering the best value and unbeatable call rate from as low as 28sen for every 10 minutes. In addition, Xpax also introduced the infectious wave of Kolony, the first of its kind SMS-based social network that enables users to stay socially connected without being wired at all times. Got X. Got Life.