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Celcom & Samsung Launch Samsung Galaxy Tab 10.1

CELCOM PARTNERS SAMSUNG TO BE THE FIRST TELCO TO OFFER THE SLIMMEST, LIGHTEST TABLET!

KUALA LUMPUR, 19 AUGUST 2011 – Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country, is proud to work hand in hand with Samsung Malaysia Electronics to be the first telco to launch the Samsung GALAXY Tab 10.1, the much awaited Android tablet in the market.

Celcom Galaxy Tab 10.1

Zalman Aefendy Zainal Abidin, Chief Marketing Officer from Celcom Axiata Berhad (2nd left) along with Afizulazha Abdullah, Chief Operations, Advanced Data of Celcom Axiata Berhad (middle) and Lee Jui Siang, Head of Mobile Phone Division of Samsung Malaysia Electronics (2nd right) proudly showcasing the Samsung Galaxy Tab 10.1 during the media launch.

“We are pleased to work together with Samsung to be the first in offering our customers the experience of the Samsung GALAXY Tab 10.1. With the introduction of this lightweight tablet paired with Celcom‟s undisputed network coverage plus value-for-money packages, it is the perfect tablet that gives customers the ultimate experience in both work and play. Additionally, this partnership further cements our commitment to continuously introduce new products to our extensive range of devices, providing customers with more choices and ensuring that they find one that suits their usage and fits into their lifestyle seamlessly,” said Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, adding that Celcom also places significant focus in managing customer satisfaction and fulfillment, from corporate customers to the mass market.

Also present at the launch of Samsung GALAXY Tab 10.1 are Afizulazha Abdullah, Celcom’s Chief Operations, Advanced Data; Lee Jui Siang, Head of Mobile Phone Division, Samsung Malaysia Electronics (SME) Sdn Bhd; and Dato’ Mohd Fauzi Zakaria, Managing Director of Dream Chorus Sdn Bhd.

Celcom Galaxy Tab 10.1

Zalman Aefendy Zainal Abidin, Chief Marketing Officer from Celcom Axiata Berhad

“Tablet PCs have impacted our lives greatly. It is no longer for early adopters and the tech- savvy. The tablet has now evolved into a lifestyle device, showcasing the gadgets andindustry‟s tremendous growth and potential. Soon, the tablet will no longer be a luxury, it will be a need, a necessity as it organises, enhances and simplifies your life, “said Lee.

“Here at Samsung, we recognise this potential. This is why the Samsung GALAXY Tab brings a unique proposition to the market. It is designed to be a device to fit the sweet spot between both “portability” and “maximum multimedia” usage. With „more possibilities on the go‟, it embodies the concept of mobility and communication to ensure that the tablets will your best companion for work and play, anytime and anywhere, “ he added.

In conjunction with this event, Afizulazha alongside Lee and Dato‟ Fauzi presents this newest tablet in town to 25 lucky winners who participated in the Call Me Tones contest happening between 15 July and 20 August 2011. Via this contest, Celcom is giving them the opportunity to experience the Samsung GALAXY Tab 10.1 first hand for absolutely free! All they did is simply download any two Call Me Tones or more during the contest period. Apart from the device, these winners will also be getting a limited edition casing, 30-days Instanet broadband access, 30 popular songs and 30 popular artistes’ images preloaded into the device. All of these for free!

In conjunction with the launch of the Samsung GALAXY Tab 10.1, Samsung is working exclusively with Celcom to offer attractive packages to the public. Celcom will be having three consumer launches tomorrow (20 August 2011)! For Klang Valley customers, be the first 300 customers at The Piazza, The Curve, Kota Damansara to get your hands on this hottest tablet from Samsung at only RM999, with savings of RM900. Additionally, 20 randomly selected lucky customers will be walking away with this latest tablet at only RM99! The Samsung GALAXY Tab 10.1 retails at RM1,899.

For Northern and Southern regions, the launch events will be held at the concourse area of Queensbay Mall, Penang and Celcom branch at Jalan Kempas, Johor Bahru respectively. The first 50 customers at these two venues will get to purchase the Samsung GALAXY Tab 10.1 at RM999!

Celcom has always understood its customers‟ diverse telecommunication needs and Celcom‟s competitive plans enable them to enjoy affordable yet consistent services anytime and anywhere. Hence, to provide its customers firsthand experience of this slimmest, lightweight Android tablet from Samsung, Celcom has tailored several special packages exclusively for them. By subscribing to Celcom Broadband packages, customers can save up to RM431 as they get to purchase the Samsung GALAXY Tab 10.1 from as low as RM1,468 instead of its retail price RM1,899.

The Samsung GALAXY Tab 10.1 Android tablet is available at all Blue Cube outlets nationwide starting 20 August 2011. To find out more about the Samsung GALAXY Tab 10.1 and our cost effective broadband plans, please visit www.celcom.com.my or www.samsung.com .

Taking the opportunity to recognise the media for their continued support, Celcom launched the Celcom Biz Media promotion that will be happening from today onwards for three months. To celebrate the introduction of the Samsung GALAXY Tab 10.1, two lucky media members are walking away with the device at only RM99, savings of RM1,800; while 50 media members get to purchase this latest tablet at only RM949, enjoying 50% discount! Under the Celcom Biz Media promotion, media friends are able to enjoy exclusive value-for- money privileges on Celcom‟s extensive range of smartphones bundles as well as mobile broadband bundles. For more information on the Celcom Biz Media Plan, kindly contact 1 800 111 777 or email to [email protected].

With the advent of new smart mobile devices, Celcom has invested heavily in network infrastructure and is set to cater to our customers‟ high demands especially for data. Some of the key network infrastructure projects aimed at enhancing Celcom‟s network include the upgrading of all 3.5G sites to support data speeds of up to14.4Mbps; the appointment of Ericsson and Huawei to replace the current 2G and 3G infrastructure nationwide with the latest Single Radio Access Network (RAN) technology that will triple Celcom‟s network capacity; ongoing trials towards deploying even faster LTE (Long Term Evolution) 4G infrastructure; and the appointment of Celcom Timur (Sabah) Sdn Bhd and Sacofa Sdn Bhd to fiberise the company‟s Node-B and base stations in Sabah and Sarawak which will enable upgrades of up to 100Mbps.

The brand new GALAXY Tab 10.1 features Samsung‟s TouchWiz user interface on Android Honeycomb 3.1 platform, offering superior multi-tasking and enhanced user interaction and navigation. At only 8.6mm in thickness and at 565g in weight, it is the slimmest and lightest Android tablet available in the market, adding up to the outstanding mobility of the device! Samsung GALAXY Tab 10.1 also supports HSPA+ (High Speed Packet Access Plus) network speed of up to 21Mbps with surround-sound stereo speakers plus support for Flash 10.3, delivering more rapid response and a premium entertainment experience. With all its superior features, the Samsung GALAXY Tab 10.1 is the ultimate powerful tablet for work, play and rest!

About Celcom

Celcom is the country‟s first and foremost mobile telecommunications provider with over 11 million customers. Established in 1988, it boasts the widest national 2G and 3G networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer first is reflected in our award-winning customer service, products, and other corporate accolades at a regional level. Celcom is part of the Axiata Group of Companies, one of the world‟s largest telecommunications companies, with more than 150 million customers across 10 Asian markets. For more information on Celcom, log on to http://www.celcom.com.my.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Celcom Galaxy Tab 10.1

Celebrating the winners of “CMT 30 Days, 30 Tabs Contest” – Afizulazha Abdullah, Chief Operations, Advanced Data of Celcom Axiata Berhad (back, 4th from left), Lee Jui Siang, Head of Mobile Phone Division of Samsung Malaysia Electronics (back, 5th from left) and Yang Berbahagia Dato’ Mohd Fauzi Zakaria (back, 3rd from right) celebrating the 25 winners who won themselves a unit of Samsung Galaxy Tab 10.1 each!

Celcom Galaxy Tab 10.1

These are two lucky draw media winners Adriana Mroon Ambrose, Writer from Utusan Borneo (2nd left) and Lainey, Editor from an online publication company called Lipstiq.com (2nd right) who won themselves the slim tablet of Samsung Galaxy Tab 10.1 each during the media launch. Also in the picture is Afizulazha Abdullah, Chief Operations, Advanced Data of Celcom Axiata Berhad (left) and Zalman Aefendy Zainal Abidin (right)

Celcom Galaxy Tab 10.1

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