TOO BIG FOR ONE NIGHT: WITNESS THE ORIGINS…OF AN UNPRECEDENTED PROMOTIONAL EVENT… WITH A THREE-PART, EXCLUSIVE REVEAL OF X-MEN ORIGINS: WOLVERINE, ON FOX
Three 60-Second Spots – Together Forming a Narrative – to Air over Three Days, Beginning Feb. 15 and Concluding on Feb. 17
Beginning Sunday, Feb. 15, viewers across the nation can witness the origins of one of the year’s most anticipated movies, when Twentieth Century Fox debuts an exclusive, three-part reveal of X-MEN ORIGINS: WOLVERINE, the first chapter in the X-Men saga, on FOX.
For this unprecedented promotional event – which is too big for one night – the studio has created three special 60-second spots that will air over the course of three nights on FOX. Together, with one spot leading into the next, the spots will form a narrative revealing the origins of Wolverine, and the epic revolution that pits him and other legends of the X-Men universe against powerful forces determined to eliminate them.
The first spot will air Sunday, Feb. 15 during “Family Guy” (9:00-9:30 PM ET/PT); the second on Monday, Feb. 16 during “House” (8:00-9:00 PM ET/PT); and the third will air Tuesday, Feb. 17 during “American Idol” (8:00-10:00 PM ET/PT) on FOX.
Following Tuesday’s broadcast of the final spot, all three reveals will be released on Yahoo!
Hugh Jackman, who reprises the role that made him a superstar, is joined by Liev Schreiber, Danny Huston, Dominic Monaghan, and Ryan Reynolds, as well as Taylor Kitsch, will.i.am, and Lynn Collins. Gavin Hood directs from a screenplay by David Benioff and Skip Woods (writing credit not yet final). The producers are Lauren Shuler Donner, Ralph Winter, Hugh Jackman, and John Palermo.
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.