Evian par Jean Paul Gaultier Prêt-à-Porter
Limited Edition Bottle Debuts in Malaysia
KUALA LUMPUR, December 15, 2008 – Evian, the world renowned brand of premium bottled water has once again partnered with an internationally acclaimed designer to produce an exclusive design for its 2009 limited edition collection.
This year, Evian has engaged fashion maverick and designer extraordinaire Jean Paul Gaultier to crystallize the purity of Evian water. Known for his distinctly original and eclectic fashion collections, Jean Paul Gaultier has provided a youthful and playful take on Evian natural mineral water.
With giant crystals revealing a shimmering mountain and oversized blue letters adorning the bottle, they both create a mesmerizing visual effect for simply anyone who appreciates aesthetically pleasing designs. In essence, the limited edition Evian bottle is an extravagant celebration of nature’s more precious gift to man. To be appreciated alone or as a pair, these creations amplify the meeting between the flamboyant Frenchman and his source of inspiration, Evian natural mineral water.
The limited edition Evian bottle was launched in the Evian Garden at the Bon Ton Kuala Lumpur restaurant in Lot 10. The restaurant had been chosen as the brand’s signature venue and is specially decorated with eye-catching Evian displays that have been designed to capture the attention of consumers.
At the launch of this collection, Wong Wei Mun, Area Manager of Malaysia, Indonesia, Brunei and Philippines of Danone Imported Waters (Asia) Pte Ltd, said, “This latest creation is the true embodiment of Evian’s passion to deliver a unique collector’s item that marries fashion and the wonder of nature in a harmonious and luxurious manner.”
“More importantly, this exclusive creation represents the purity of the mineral water it contains. As we take great pride in the Evian brand, it was only a natural choice for us to introduce this exceptional and contemporary product to our increasingly sophisticated consumer base in Malaysia.”
While the bottle makes a bold new statement, its contents remain true to Evian’s promise of purity as every single drop of Evian water begins as rain and snow in the pristine and majestic French Alps. This water then travels a journey that spans more than 15 years of natural filtration through a vast protected aquifer deep within the mountain. Untreated in any way and untouched by human hands, Evian is directly bottled at its source and shipped worldwide in its naturally perfect state.
The brand is notably the current market leader in the category of imported premium bottle water in Malaysia. With its latest offering, Evian aims to solidify its position in the marketplace even further.
Beginning December 2008, Evian par Jean Paul Gaultier Prêt-à-Porter limited edition bottles will be made available on the shelves of leading supermarkets at the recommended retail price of RM39.90. The brand has also embarked on a strategic partnership with the following business partners, namely Denise Wine stores, ELLE boutiques and hotels such as Novotel, Mandarin Oriental, Equatorial KL, Park Royal and Renaissance in Melaka.
Evian also comes in handy 330ml, 500ml, 1 litre and 1.5 litre bottles.
Since 1789, Evian Natural Mineral Water has been the world’s leading brand of bottled water, distributed in over 140 countries. Since every drop of Evian takes over 15 years to filter through mineral rich glacier sands in the French Alps, it is the most precious and naturally pure water available with a uniquely balanced mineral composition and subtle flavour.
Evian Natural Mineral Water is distributed exclusively in Malaysia by GBA Corporation Sdn Bhd. For more information and enquiries on Evian, please call GBA Corporation Sdn Bhd at 603-5636 9863 or visit www.evian.com.my.