Life Inspired is bringing highly popular reality TV series, ‘Million Dollar Listing New York’ to Asia. Life Inspired will be the first pay-TV channel to air the hit hour-long unscripted programme to viewers in seven Asian countries – Malaysia, Brunei, Singapore, Indonesia, Thailand, Hong Kong and Taiwan, which premieres on 8th May 2014.
‘Million Dollar Listing New York’ is a docu-series following three of the most ambitious real estate agents, giving viewers an inside look into the aggressive, high-stakes world of New York City’s real estate market as they close multi-million dollar deals faster than a New York city cab running a red light.
Life Inspired Brings Hit Show “Million Dollar Listing New York” To AsiaEach episode follows ladies’ man, Ryan Serhant charming his way into a deal, Fredrik Eklund known as ‘The Shark’ laying it all out to close with the highest sale price, and the rookie, Michael Lorber trying to make his name in the family business. Drama is guarateed to follow the three agents as they deal with demanding clients, the competitive property market and of course, each other.
Anne Chan, General Manager of Life Inspired, remarked: “We have a slew of ground-breaking home shows lined up for 2014 and Million Dollar Listing New York is among our key shows this year. The three million dollar hunks in this hit series are not only extremely successful in what they do, we believe their charming personalities and engaging TV presence will definitely appeal to our target audience.”
Life Inspired is also launching an integrated marketing campaign to promote Million Dollar Listing New York that includes exclusive on-ground events that will allow consumers to experience the Million Dollar Listing lifestyle in real life.
Fredrik Eklund – The Shark
Fredrik Eklund, the energetic, high-kicking, top broker at Douglas Elliman has secured over two billion dollars in closed residential sales. Constantly rated as New York City’s “Top Luxury Broker” and was nominated as
“Rookie of the Year” by the Real Estate Board of New York, he set record sales in 28 buildings in Manhattan last year alone and is often spotted showing apartments to top name celebrities. His specialty is New Development and currently is working on launching 15 new buildings in the next year.
Originally from Stockholm, Sweden, Eklund studied at the Stockholm School of Economics before starting an internet company and working for investment bank SEB in Stockholm, London, Singapore, and Tokyo. In addition, he is the founder of Scandinavia’s most high-end residential real estate brokerage with 50 employees and $600 million in closed sales in 2013. Eklund founded the best top-producing team at Elliman, which has 5,000 agents in 85 offices all over the East Coast.
He is known for being part “shark” in business and part “softie” at home with his puppies and family.
Ryan Serhant – The Player
Ryan Serhant grew up outside of Boston, Massachusetts and graduated from Hamilton College in 2006 with degrees in English Literature and Theater. After college, Serhant spent a year on stage in London before moving to New York City to star on “As The World Turns” in the dual role of Evan Walsh. When the series ended, Serhant decided to pursue his passion for real estate. Serhant has been with Nest Seekers International for the entirety of his career, and his tireless work ethic has earned him exemplary titles, top rankings, and most importantly, an excellent reputation. In less than five years, Serhant has sold nearly one billion dollars in real estate, making him one of the youngest, most successful real estate brokers in the world.
While real estate is a top focus for Ryan, he continues to grow as an actor, writer, and producer. In 2013, he created, produced, and starred in his own web-series, “Ryan’s Realty Byte” for Celebuzz.com, and just wrapped his first feature film: Noah Baumbach’s “While We’re Young” with Ben Stiller, Naomi Watts, and Amanda Seyfried.
His achievements have been recognized by leading trade organizations that have invited him to deliver keynote speeches including Lehigh Valley Association of Realtors, The ACS Home Show, Real Estate Connect 2014, and the annual convention for the world’s largest real estate association, The National Association of Realtors.
In his spare time, Serhant is a budding philanthropist that supports Habitat for Humanity, Make a Wish Foundation, Share Our Strength, and Charity Water.
Serhant’s motto, “Expansion. Always, in all ways” defines the growth of his career and ever-expanding team of agents, and serves as encouragement to those inspired by his remarkable achievements.
Michael Lorber – The Rookie
Michael Lorber is Director of Business Development for Douglas Elliman Worldwide Consulting. Since joining the company in 2006, he is a top producer for the firm focusing on International Project Marketing and multimillion dollar properties throughout Manhattan. Being the son of New York real estate giant Howard Lorber, his rise in real estate was a natural progression with his passion starting at an early age when he would attend open houses with his father.
A native of Long Island’s South Shore, Lorber graduated from the business school at Babson College in Wellesley, MA with a BS in Real Estate and Finance. He spent his summers working for Donald Trump while in college before attending law school at Benjamin N. Cardozo School of Law specializing in tax law. After passing the New York State Bar Exam, Michael earned his MS in Real Estate at New York University.
As an attorney, Lorber felt compelled to go for his brokerage license and pursue his passion for real estate.
Episode 1: The Shark, the Smooth-Talker, and the New Kid
In this exciting series premiere, Ryan takes on a friend’s listing before realizing that she has some secrets in her closet. Michael goes head-to-head with one of downtown’s best brokers, but finds out that his toughest competition may be his own lack of experience. Fredrik lands a listing in the “greenest building in the world,” but in order to make some green himself, he is going to have to please his often foul-mouthed and short-tempered client.
Episode 2: Parlez-Vous, Francais?
Now that Ryan has cleaned up Adrianna’s apartment, he needs to find a way to sell it…even if that means learning a new language. The stress of Michael blowing his first major deal does not ease up with his new Park Avenue listing, which results in him hiring masseuses for his open house. Fredrik’s past success with a former client has her seeing dollar signs: too many, perhaps, because now she wants to sell her current apartment for a million dollars more than he anticipated.
Episode 3: Hard Hats and Hard Heads
Fredrik lands an entire building from one of New York City’s most prolific developers, but there is a catch — the project is still under construction and he needs to sell the units before they reach completion. Ryan picks up a listing in Gramercy Park and hopes to prove that his youth and energy will be a good fit in this old and conservative neighborhood. Michael makes the fateful call that will determine if he sells $30 million worth of apartments in Trevor’s building or if he ends up with nothing.
Episode 4: Construction, Conniptions and a Kangaroo
Fredrik lines up a private showing for his project on Washington St. and quickly realizes that one couple may be his key to selling 30 percent of the entire building. Michael lands a listing with Fredrik’s current client, Zach Vella, and is happy to be representing some units in his home turf — Park Avenue on the Upper East Side. Ryan represents a buyer who is an up-and-coming financial trader, but things are not as easy as they look, the client has a very unique pet that is going to be a tough sell to any building owner.
Episode 5: The Casting Couch
Zach Vella is frustrated by Michael’s lack of progress at the Park Avenue building, and brings in another real estate agent to help out. Unfortunately for Michael, that agent may be more foe than friend. Ryan concocts a plan to photograph models for his sexy new rental located in Chelsea, but now he has to figure out a way not to fall head-over-heels for one of them.
Episode 6: Bailing on the Bully
Michael, upset over his treatment by Fredrik on their co-listing, calls a lunch meeting to sort out their problems so they can move forward. Things go awry, however, when Fredrik defends his actions, arguing that nothing matters to him except selling the apartment. That leaves Michael faced with a tough decision: cut his losses and move on, or stay teamed-up with someone he feels is a bully. Ryan, meanwhile, has an out-of-town married couple as his new clients. What should be an easy jaunt around the city looking at apartments quickly turns into a never-ending search ordeal where Ryan has to be a marriage counselor and a real-estate agent at the same time.
Episode 7: Don’t Throw Stones in Glass Buildings
Now that Michael has moved on from Fredrik, he is trying to prove himself at his new Jean Nouvel building by turning a lowball offer into a potential sale. Uptown, Ryan makes a last ditch effort to appease
Nick and Penelope, and this time he has come prepared with a secret weapon. Fredrik has enormous confidence that he can sell the apartment belonging to his new client, Tim. However, finding him a new place in an ultra-modern building may lead Fredrik and Michael to cross paths once again.
Episode 8: Sweden and the Shark
Fredrik returns home to Sweden to check on his personal company, mentor his brokers, visit his family and, of course, to sell some real estate. Michael lands his biggest listing yet, a townhouse in the West
Village. However, if he wants to prove himself to the developer, he needs to show how much he has recently learned. And speaking of big listings, Ryan gets a $25 million SoHo apartment that is more palace than penthouse. In his quest to market it creatively, he throws a Fashion Week party there, which suddenly spirals out of control.
Episode 9: Look Me in the Eye
Michael tries to sell his biggest listing of the season by throwing a carnival-themed open house. Hopefully for him, some kids show up before his plan backfires. Ryan does everything he can to get his
Fashion Week party under control so that the owner, Ken, will not yank him off this $25 million apartment. Fredrik, meanwhile, uses a new Gramercy listing to try and mentor his junior broker, Justin.
Things get really stressful for Fredrik when Ryan walks through the door of his open house and they have their biggest and most dramatic confrontation yet.