Earlier this April, in commemoration of World Autism Month, Golden Screen Cinemas (GSC) embarked on a campaign “Autistic People Are Not Broken” to increase public awareness for autism spectrum disorder (ASD) and #BreakTheStigma around the condition.
The campaign, which took place from 2nd to 30th April saw GSC’s website, social media pages, and electronic screens throughout the country turned blue for the cause. On-ground cinema staff also wore a blue button badge in support of autism awareness throughout the month. Additionally, GSC also screened a special movie called “The Wayang Kids” during the campaign, where customers who purchased tickets to the film were given a button badge as part of the company’s effort to raise awareness for ASD amongst the public.
Distributed by GSC Movies, “The Wayang Kids” tells the story of a group of primary school children overcoming cultural and language barriers to represent their school in an international Chinese opera performance. Leading the team is a student with mild autism who has to convince his classmates, teachers, and parents, and ultimately himself that he deserves a role in the performance.
“Awareness is an important first step towards acceptance for those living with autism. We are honoured to do our part in enlightening Malaysians about this condition, as we seek to break the stigma,” said Mr Lionel Loh, Senior Marketing Manager, Golden Screen Cinemas.
Following the end of the campaign, GSC has donated RM10,000 to the National Autism Society of Malaysia (NASOM). The donation, which also comprises proceeds from “The Wayang Kids”, was presented to NASOM Chairman, Puan Feilina Feisol in a private ceremony that took place at GSC Pavilion Kuala Lumpur.
For more information, please visit GSC’s website at www.gsc.com.my, check out GSC’s Mobile App, or GSC’s Facebook page at www.facebook.com/GSCinemas.
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Golden Screen Cinemas Sdn Bhd (GSC), Malaysia’s largest cinema exhibitor, is a wholly-owned subsidiary of the PPB Group (a member of the Kuok Group). GSC operates a total of 433 screens in 50 locations across Malaysia and Vietnam, with 344 screens in 36 locations in Malaysia, and 89 screens in 14 locations in Vietnam through a partnership with Galaxy Studio.
Aspiring to be a regional cinema and content operator that is recognized for providing total quality movie entertainment, GSC offers THX-certified halls and the multi-dimensional Dolby Atmos® audio surround technology across Malaysia. The 21-screen GSC Mid Valley Megamall holds the record of being the largest multiplex in Southeast Asia, while GSC Paradigm JB houses the largest GSC Maxx screen in Malaysia.
GSC Signature offers exclusive cinema experience with its luxurious Gold Class and Premiere Class halls, while GSC Lite brings urban-class cinema entertainment into smaller towns. For more information, log-on to www.gsc.com.my.
NASOM is a non-profit organization running with the objective to offer lifespan services to people with Autism through various services and programmes. For more information about NASOM, please visit the website http://www.nasom.org.my/