U Mobile is setting to hit all the right notes by naming local popstar favourite, Dafi, as its official ambassador beginning September, 2014. His vibrant personality will reach out in support of the youth-driven brand through U Mobile related advertisements, promotions and campaigns during a 12-month period. The appointment is in line with the brand’s continuous efforts to bring the U Mobile experience closer to consumers with its products and services.
Dafi and Jeanette Lee, Head of Marketing Communication, Brand & Digital of U Mobile Sdn Bhd. U Mobile is appointing pop sensation Dafi to be its official brand ambassador in conjunction with its continuous efforts to bring the U Mobile experience closer to consumers with its products and services.
[pullquote]Full-fledged telco works hand-in-hand with Dafi to capture greater market and brand presence, connecting Malaysians further through more exciting activities. U Mobile unveils U Karaoke, an exclusive social app that aspires for an interactive mobile experience[pullquote]
Dafi’s infectious energy and reputation as a wholesome, down-to-earth and progressive personality resonates strongly with U Mobile, especially in appealing to its main target audience which consists of youths and first jobbers.
U MOBILE HITS THE NOTES WITH DAFI AS ITS FIRST OFFICIAL BRAND AMBASSADOR
In conjunction with the appointment of its new ambassador, U Mobile lends its support towards Dafi’s latest album titled ‘#D4F1’ with an all-exclusive cover art that is synonymous with the brand’s identity. The brand’s support stays true with its longstanding commitment to nurture, cultivate and encourage young talent to achieve their dreams.
“Dafi brings his personal embodiment of the U Mobile spirit, a combination of aspirational, fresh and inspiring qualities. We are confident we will be able to tap into the mass market even further with the combination of this ambassadorship and U Mobile’s fun brand culture which is all about unconventional approaches in consumer engagement with our products and offerings,” said Jeanette Lee, U Mobile’s Head of Marketing Communication, Brand and Digital.
“I am excited and honored to represent U Mobile and to be the face of the brand, especially because its fun and dynamic brand values flow in sync with my personality. I’ve recently made the switch to the U Mobile Unlimited 80 plan and am enjoying the services so far. It helps to keep me wired and connected to my loved ones and my fans even when I am always on-the-go. Moreover, the U Karaoke is a great app and a new and fun way for me to interact with both my friends and fans,” said Dafi.
Staying in Tune with U Karaoke
In line with U Mobile’s appointment of the Malaysian heartthrob to front the – U Mobile brand, the telco has also unveiled its latest addition to its lineup of dynamic offerings – the U Karaoke social mobile application. Exclusively for U Mobile prepaid and postpaid users, U Karaoke enables mobile consumers and music enthusiasts alike to bring karaoke anywhere and everywhere, ensuring limitless fun to satisfy karaoke cravings on-the-go.
Unlike traditional karaoke, the exciting twist of the U Karaoke lies in its ability for users to demonstrate and share their singing prowess via social media platforms such as Facebook, Twitter and WeChat. The app utilizes a scoring element, allowing users to compete on their singing abilities with other karaoke lovers alike. U Karaoke users ca enjoy singing from a selection that comprises of 600 Malay, English, and Chinese songs, with updates to the songlist refreshed on a weekly basis.
To celebrate the appointment of Dafi as the face of U Mobile, two new songs from his latest album, ‘Salahkah Aku’ and ‘Dalam Hati Ini’ will be featured on the U Karaoke app for fans to try out. The U Karaoke is available for download on the U Store, which can be accessed on wap.u.com.my, and on Google Play, costing RM3 per week following its free one-week trial period.
As U Mobile continues its growth as a leading full-fledged telco in the market, the company aspires to captivate consumers even further following the appointment of its first brand ambassador. In light of its increasing momentum, U Mobile commits to explore other avenues to engage with its consumers in innovative and dynamic ways.