As we bid farewell to the Year of the Horse and usher in the Year of the Goat, Spotify, the world’s most popular music streaming service, reveals that 86% of Malaysian Spotify users* listen to Chinese music during Chinese New Year last year.
Spotify ushers in the Year of the Goat with Top Chinese New Year Streams
86% of Malaysian Spotify users are more likely to listen to Chinese music. Almost 50,000 minutes are streamed in just one day from the Chinese Pop Playlist on Spotify. Gong Xi Gong Xi by Cheah Yen Ting was the Top Chinese New Year Song of 2014. Jay Chou remains the top streamed Asian artist in Malaysia and the top streamed artist during Chinese New Year 2014.
It is no surprise that the most popular song streamed on the service during Chinese New Year last year was Gong Xi Gong Xi, sung by local artist Cheah Yen Ting. According to Spotify data, Malaysians stream almost 50,000 of music from the Chinese Pop playlist on Spotify every day.
“Malaysia is a melting pot of cultures and we are delighted to reveal insights on Malaysians’ diverse music taste. We look forward to bringing more people together by harnessing the power of music.” – Sunita Kaur, Managing Director (Asia), Spotify
Meanwhile, Jay Chou remains Malaysia’s number one most popular Asian artist, headlining the list of Asian artists streamed during Chinese New Year 2014. The C-pop superstar also topped the streaming charts last year in Spotify’s Year in Music campaign, which looked at the artists that took the world by storm.
Here’s is the list of the Top Chinese Songs during Chinese New Year in 2014, entertaining Malaysians during the festive season. Check them out as the soundtrack for this year’s celebrations here .
Top 10 Chinese Songs during Chinese New Year 2014 on Spotify in Malaysia
Gong Xi Gong Xi by Cheah Yen Ting
He Xin Nian by Cheah Yen Ting
Cai Shen Dao by Cheah Yen Ting
Da Di Hui Chun by Tan Soo Ling
Ying Chun Hua by Tan Soo Ling
Gong Xi Fa Chai by Tan Soo Ling
Huan Ying Xin Dao by Cheah Yen Ting
Chun Tian Lai Le by Cheah Yen Ting
Wan Nian Hong by Cheah Yen Ting
Chun Hua Qai Fang by Cheah Yen Ting
The Top 10 Asian Artists streamed in Malaysia during Chinese New Year 2014
Wang Lee Hom
*Source: YouGov Commissioned Research May 2014 and Spotify proprietary data, Sept – Nov 2014