S.O.X., the first and only prepaid plan in Malaysia designed by Xpax exclusively for school students aged between 12 and 18 years old, caused a wave of excitement last Saturday 20 March 2010, when it introduced S.O.X. All-Stars Drum and Dance, the second edition of Malaysia’s biggest inter-school challenge; S.O.X. All-Stars.

The event took place at the Putra World Trade Centre Kuala Lumpur, in conjunction with the KL International Book Fair (KLIBF), where Yang Amat Berhormat Tan Sri Dato’ Muhyiddin Yassin, Deputy Prime Minister of Malaysia had officiated the momentous event together with Celcom Axiata Berhad’s Chief Executive Officer, Dato’ Sri Shazalli Ramly.

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Its first kick-off challenge S.O.X. All-Stars March and Cheer, proved to be a raging success in August last year, as 7,000 youths crowded the Stadium Badminton Cheras, Kuala Lumpur all in the name of school spirit.

For this Drum and Dance chapter, youths will have the added benefit of online participation, allowing them to register virtually on an online community platform, and access to information on the event will be made available via the S.O.X web portal, providing users with the latest online and on-ground updates and insights.

Students will be empowered to vote and take part in the fun by checking out the latest uploaded videos and photos of their favorite Drum and Dance teams, starting from the preliminary rounds or “heats”, right up to the finale challenge.

Besides being able to virtually learn new tips and tricks on drum lining and cheer dancing from professionals via the portal, participants outside of Kuala Lumpur will also get to enjoy firsthand learning experience by attending a specially organized camp workshop named S.O.X. Camp.

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Taking place in Kuching on 10 and 11 April, Johor Bahru on 24 and 25 April, and Penang on 17 and 18 April, the two-day camp will involve students in team-building games, self improvement workshops, as well as practice sessions guided by drumming and dance experts. For Kuala Lumpur, participants will go straight into the preliminary heat on 1 May 2010, without S.O.X Camp.

During this camp, all teams will compete in the preliminary heats and will be evaluated by professional judges. The top four winning teams in each category will qualify to compete in the Grand Finale at Stadium Negara Kuala Lumpur on 5 June 2010, and videos of all finalists will be posted on the website for Final SMS Voting. Votes can be sent in beginning from 5 May 2010 until 5 June 2010.

“Apart from providing an outlet for youths to communicate, we want to foster discipline and interest for non-conventional co-curricular activities, as they are just as important as the books. This is to allow the new generation to have fun while they learn, interact and cooperate with their friends and peers,” said Celcom’s Chief Executive Officer, Dato’ Sri Shazalli Ramly.

“With the online communities that will soon be built by S.O.X. All Stars’ Drum and Dance participants, we will clearly see how these students will shine in showcasing their inner talents through a safe and healthy online platform. I’m positive that this programme will produce a generation of productive and proactive leaders for the future,” he continued.

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S.O.X. All Stars promotes excellence in a range of areas for the benefit of a student’s overall development, encompassing Academics, Music, Sports, Science and Technology, as well as Environment. Recently, S.O.X. All Stars has launched “Science-on-Wheels” a project in collaboration with Pusat Sains Negara under the Science and Technology area, and this will be followed by all the other remaining areas of excellence in the near future.

S.O.X. prepaid customers can enjoy the best rates such as:
• Lowest rates to their 8 Favourite numbers (8pax) on S.O.X. for only 10sen per minute for calls and ½sen per SMS

• Best call rates on and off campus at only 15sen per minute
• SMS rates of 1sen to friends on the same network and 6sen to friends on other networks
• Best Video Call rates – 15sen per minute to friends on the same network
– 30sen per minute to friends on other networks
• Best MMS rates of 20sen per MMS

In addition, S.O.X. customers will also enjoy the biggest bonuses in the prepaid market, such as:
• Welcome Bonus – Get free RM10 credit when users reload RM10 upon activation
• Every Month Bonus – With more usage on their S.O.X prepaid, customers will get free credit every month
• Birthday Bonus – Free calls and SMS to their 8pax numbers for seven days on the customer’s birthday week
• Surprise Bonus – Get surprise bonuses on special days upon reload
• Graduation Bonus – Get free credit and special phone bundles when customers graduate from S.O.X. to U.O.X. on their nineteenth birthday.

To get a free S.O.X. starter pack, customers just need to buy a reload of RM10 which are available at Celcom branches, Celcom Blue Cube outlets, and school road shows nationwide. For further info, please visit

Written by Budiey

Penggemar filem seram yang obses dengan gajet & teknologi terkini dan masih tegar menjadi pengendali portal hiburan & gaya hidup sejak tahun 2007. Kini aktif menjadi Youtuber & Podcaster yang menemubual selebriti dalam BORAK SINI HABIS SINI dan menerbitkan program BULETIN VIRAL di Budiey Channel.


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