Prema Yin: Superstar unleashed
Something big is stirring again for Malaysian pop-rock star Prema Yin. You’ve heard her sing and even danced to her tunes. You’ve caught her live on television, seen her rock the stage in Malaysia, and perhaps even in Los Angeles and New York, and now get ready to catch Prema, locked and loaded, in her new video, ‘Superstar’.
To be released on March 9, ‘Superstar’ the video marks yet another impressive chapter in the short but fruitful career of the multi-talented singer-songwriter.
Prema, crowned ‘Best Overall Female Artiste in February at the VIMA Awards (Voize Independent Music Awards – the largest independent music awards show in Malaysia), initially composed ‘Superstar’ for a social movement campaign. The new release is an audio-video reinterpretation of the song to showcase both her distinctive voice and on-stage persona. Concept and script was developed by Adrian Lai, Australian-trained music producer and engineer, US-trained film director and screenwriter, award-winning broadcast sound designer, internationally distributed film producer, and international nominated cinematographer, who also produced.
The song can be downloaded for free at www.sharethelove.my. Maxis users can dial *131*224151# for Caller Ringtones (CRT) and *131*10555993# for the full song (FS).
“Otherwise, you can find the video on YouTube” said Prema, adding that this latest release is part of her continuing effort “to reach out to a wider audience worldwide while wooing more fans at home”.
Next up for the ‘Pocket Dynamite’ is a bid to wow Indonesian music fans on her first tour there. Dubbed as “Prema Yin’s Promo Tour”, Prema will be busy promoting her music through showcases and interviews in Jakarta and Bandung from the 11th till the 18th of March, 2012. Not that Prema is unknown there – her hit ‘Eyo Eyo’ actually began filling Indonesian airwaves last year. So, if anything, news of Prema’s impending visit has already garnered excited chatter on Facebook and Twitter.
Prema’s looking forward to it too. “I’m living the dream I’ve had since I was kid and making music that will hopefully affect people in a positive way.”
The dream’s very much alive for the girl blessed with stunning vocals, a distinctive style and an on-stage presence that’s uniquely her own.
Since her rise to stardom in 2004 after bagging ntv7’s ‘Who Will Win Malaysian Topstar’ championship title, her energy, drive and ambition has propelled Prema, year on year, to higher levels.
Last year was stellar. On a visit to the United States, Prema’s ‘Eyo Eyo’ was selected as the soundtrack for the movie ‘A Novel Romance’, starring Steve Guttenberg, Shannon Elizabeth, and Milena Govich.
Her stop in Los Angeles included attending the prestigious Hollywood Music in Media Awards (HMMA 2011) where she had received a nomination in the ‘Pop Category’ for ‘Eyo Eyo’ – it was an event graced by some of America’s biggest names in the music and Hollywood film industries, including Eric Roberts, Smokey Robinson, Adam Gator of Matchbox 20 and Debra Messing, among others.
On the back of that came myriad co-writing and recording ventures with renowned songwriters and producers including Scott Krippayne (Demi Lovato, Jordin Sparks), Bill Grainer (Jennifer Hudson), Michele Vise, and Harry Maslin (Nick Carter, Eden’s Crush, David Bowie), to name a few. She also commanded a much-coveted gig at the Renaissance Hotel and later at the legendary jazz club, The Blue Note, in New York.
Recently, back home, she was invited to be a part of the nationwide Twisties Superstarz project, a singing competition put together by snack brand Twisties in collaboration with MTV and hitz.fm. Prema also co-wrote the competition’s theme song ‘This Is The Moment’ with fellow rock top-gun, JD of the band Popshuvit.
Then, for the Julie’s Biscuits Social Movement theme ‘Share The Love’, celebrating friendship and solidarity, her song ‘Superstar’ was used to promote the core values of the campaign amongst Malaysians.
Prema is currently signed with US management company TC Music, LLC, who are promoting her worldwide but with special focus on the American market. Stay tuned and for more information, please visit www.premayin.com.