MTV, the world’s biggest youth entertainment brand, is constantly looking for new ways to engage and energize its fanbase. As more fans are found on the digital space, the brand continues its collaboration with Musical.ly to engage fans in fresh and exciting ways.
The brand previously collaborated with Musical.ly for its popular programme, OK DanceOke, gaining over 10,000 entries and gaining 30,000 followers on its MTV Asia channel on Musical.ly. The brand also EMA2016’s Best Southeast Asia act challenge, gaining more than 140,000 followers in the process.
After the success of the collaboration, MTV then collaborated with the platform again for MTV’s European Music Awards 2016 Best Southeast Asia act challenge, getting fans to state who should win the award. Driven with the support of nominated artists, MTV garnered more than 10,000 entries and gained more than 110,000 followers on the app.
By innovating on traditional methods to create content and source for talents, these collaborations with Musical.ly have helped build one of the most successful direct fan engagement programmes on the platform. Fresh from the melodic success of these collaborations, MTV embarks on two new engagements with Musical.ly that is sure to keep fans energized and clued in:
A fresh collaboration on MTV OK DanceOke
Imagine being featured on Bruno Mars’ That’s What I Like music video! To promote the new season of its popular programme, MTV OK DanceOke, MTV will be hosting a series of challenges on Musical.ly that ultimately gives fans the opportunity to be featured on actual episodes of MTV OK DanceOke. To join, fans had to follow a specific dance move from artist music videos selected by MTV Asia. MTV Asia would then select the top 50 videos in terms of popularity and the accuracy of the dance move, finally interweaving dance moves from fans and the actual videos. For more information on MTV’s OK DanceOke.
On the latest season of MTV Ridiculousness
As promotion for the latest season of the MTV show Ridiculousness, MTV partners up with Musical.ly to host a series of fun challenges to promote the stunt. These Musical.ly challenges are aimed at getting fans to do humorous musicals. The best clips will be selected and formed into a vignette that airs as filler throughout the channel in conjunction with MTV Lol Lol Land, the brand’s April programming. For more information on MTV’s Ridiculousness, click here.
MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visit www.mtvasia.com.