Luxury beauty and wellness brand Beauty & Co. (B&Co.) launched the “#BVulvacious” campaign at the grand opening of their largest outlet to date located in The Gardens Mall. The opening was officiated by celebrated Malaysian singer, businesswoman, and regular Beauty & Co. customer, Dato’ Sri Siti Nurhaliza who also treated guests to her soulful tunes as part of the celebration.
Collaborating with local actress and TV host Sazzy Falak, the campaign dedicated to celebrating vulva- pride breaks taboos surrounding female sexuality to remove the shame and discomfort women associate with the misunderstood female vulva. The new outlet is also disrupting the beauty industry by introducing the first ‘beauty co-working space’, which will allow more freelance beauticians the opportunity to up-skill and be beautypreneurs without the hefty upfront and running costs.
So really, what’s a ‘Vulva’ exactly?
For the longest time, the word used for the entire female genitalia was vagina, which is actually what babies pass through during childbirth, as well as a woman’s menstrual flow. The correct term for the external all-mighty clitoris and the openings of the urethra (where you pee from) and vagina, is VULVA. The vulva, a term most women are too embarrassed to say out loud, represents something more taboo than even sex and menstruation: female pleasure.
Shame is Not the Name of the Game
In partnership with world-renowned manufacturer of medical aesthetic devices, BTL Aesthetics (BTL), Beauty & Co. together with Sazzy Falak are driving a movement to break the barriers that hold women back.
- Let’s Talk About Vulvas: Inspire confidence in real and raw expressions of female sexuality, while breaking taboos and shift perceptions towards a vulva-pride movement
- #BVulvacious: Empower women to celebrate their vulva and be advocates of the vulva-pride tribeAn epitome of women empowerment, the Founder and CEO of B&Co. is devoted to tackling misconceptions about female sexuality through education on female intimate health issues and creating awareness for the available treatment solutions.“Female sexual health is still a ‘behind closed doors’ subject among conservative Malaysians, therefore intimate health issues go undiscussed and untreated. I’ve been working with women for over 20 years and have discovered that several of them struggle with intimate health issues such as sexual dysfunction due to childbirth and urinary incontinence, “ said Yap Yann Fang, Founder and CEO of Beauty & Co.“For most of them, there was a common deep-rooted shame and disgust attached to their natural biological system. And this was restricting them from addressing their concerns or seeking treatment,” said Yann.During the Beauty & Co. grand opening event, the successful entrepreneur introduced the brand’s first aesthetic clinic, B&Co. Clinic. Fitted out with the latest, high-end FDA-approved technology, the brand offers niche treatments for female intimate health problems due to vaginal laxity (looseness) such as dryness, loss of sexual satisfaction and urinary incontinence (lack of bladder control).The Solution For Intimate Health – It’s Easy When You Have The Choice“There’s no such thing as a perfect vulva – everyone is unique and how you choose to care for it is also personal choice. That’s why we have collaborated with B&Co. Clinic to launch their latest non-invasive treatment solution for female intimate health issues: the BTL Ultra Femme 360 x Emsella combination treatment. These two proven and effective life-changing technologies working hand-in-hand is unlike anything available in the market,” said Rebecca Arthur, Country Manager of BTL.
The treatment works to strengthen the pelvic floor muscles, improve vaginal laxity and restore the vulva to its’ youthful and rejuvenated desired state.
“Most women are unaware of the treatment options; they regard these problems as a normal part of life and suffer in silence. Women should know they have the choice to care for their intimate health and can once again enjoy their intimate life and increase their self-confidence,” said Rebecca.
The campaign also launched a video that featured Sazzy Falak and her husband, actor and star of The Apprentice Asia, Nash Idrus. The video saw the couple propelling open, honest conversation about the vulva, with Sazzy sharing fun vulva facts and findings such as the difference between vagina and vulva, how many women actually fake their orgasms and how women need stronger pelvic muscles to achieve intense orgasms! Sazzy goes on to share her personal experience with the BTL Ultra Femme 360 and Emsella combination treatments.
“It’s incredible to be part of a forward-thinking initiative that challenges cultural appropriations and pushes us out of our comfort zones. Most women discuss these topics in hushed tones. They live with their problems and are unaware of such life-changing technologies. I believe that more awareness initiatives such as this one are needed to shift these perceptions,” said Sazzy.
“When we educate and empower women, it’s inspiring to see how much their perceptions of themselves change. It’s a beautiful thing.”
Beauty & Co. holistic beauty and aesthetic services are available at Beauty & Co. clinic located on the 4th floor of The Gardens Mall.
For more information please visit www.beautyncoclinic.com.
Appointments can also made via their ‘BeautynCo’ official app available on the Google Play Store and Apple App Store.
ABOUT BEAUTY & CO
Established in 2018 by CEO Yap Yann Fang, prestigious beauty salon brand Beauty & Co. provides a platform that unites all beauticians and empowers them to build a new eco system for beauty industry. This new business model offers beautiful spaces, the latest technologies, and global beauty professional products where beauticians no longer need to worry about long-term leases, high capital investments on the latest technologies, minimum order quantity for high-quality products, operating systems and more.
Beauty & Co. offers an extensive range of holistic beauty and aesthetic services that utilise the finest quality of beauty and wellness products from across the globe. You can expect well-trained freelance beauticians serving more customers alongside safe and trusted high-end machines that are FDA- approved to keep them forefront of new trends and technology in the professional industry. The research and development team are ceaselessly searching for the latest and most advanced beauty products and treatments that deliver the best results with a proven record of safety and efficacy.
Extremely stylish and “Instagrammable”, the Beauty & Co. outlet in The Gardens Mall is the largest branch among all seven outlets. The premium space houses the brand’s first aesthetic clinic and Malaysia’s first beauty co-working space for beautypreneurs. There are 26 treatment rooms in total, including two luxurious VIP rooms each featuring an in-room jacuzzi and views of the city skyline.
With more people turning to co-working in search of flexible hours and a greater sense of entrepreneurship, this concept would be a game-changer in the beauty industry, establishing and empowering more passionate beauticians to offer high-quality treatments while gaining greater independence, flexibility, and financial security.
www.beautyncoclinic.com | @beautynco.clinic | www.facebook.com/beautynco.clinic
ABOUT BTL AESTHETICS
Founded in 1993 and with headquarters in Prague, Czech Republic, BTL Aesthetics (BTL) is a pioneer in the aesthetics and physiotherapy segments that has grown to become one of the world’s major manufacturers of medical and aesthetic equipment. With over 1,800 employees located in more than 55 countries, BTL has revolutionised the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women’s intimate health and wellness.
Behind every product stands 300 engineers whose goal is to use state-of-the-art technology and innovate cutting edge therapies that are safe, comfortable and efficacious day in, day out. The efficacy and safety have been tested by the most reputable scientific methods (MRI, CT, US, and Histology).
BTL first appeared on the global market when it launched a series of novel radiofrequency (RF)-based fat reduction and body shaping devices, such as the non-invasive Vanquish and Exilis platforms. The leader in non-invasive aesthetics continued to take the aesthetics industry by storm. As the first to utilise proprietary HIFEM® technology, protected by numerous US and foreign patents (with more pending) and apply it to aesthetics and women’s health categories with the launch of EMSCULPT and BTL EMSELLA, the brand introduced an entirely new technology to non-invasive treatments and transformed treatment protocols within both categories.
BTL’s brands include EMSCULPT, BTL EMSELLA, BTL Vanquish ME, BTL Exilis ULTRA, and BTL Cellutone. Additional information can be found at www.bodybybtl.com.