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Tune Talk Launches Lowest BB Rates In Malaysia

TUNE TALK LAUNCHES LOWEST BB RATES IN MALAYSIA

Full BIS at 98 sen/day, RM28/month gives users unrivalled options

KUALA LUMPUR, 7 June 2011 – Tune Talk, the country’s fastest growing mobile prepaid service, is set to take the BlackBerry service market by storm with the launch of its lowest rates for the service here today.

Tune Talk’s BlackBerry prepaid service, soft-launched in May 2011, is now available for only 98 sen (RM0.98) per day or RM28 per month for a full BlackBerry Internet Service (BIS) plan, while a BlackBerry Messenger (BBM) + Instant messaging (IM) package only costs 38 sen (RM0.38) per day or RM11 per month.

All Tune Talk products and services are prepaid-based.

Mr Y S Tam BlackBerry Country Manager & Mr Jason Lo Ceo of Tune Talk

Mr Y S Tam BlackBerry Country Manager & Mr Jason Lo Ceo of Tune Talk

Tune Talk CEO, Jason Lo says: “The rollout of Tune Talk’s BlackBerry service is a significant milestone for us. At Tune Talk, we are continuously looking at ways to improve our services for the benefit of our subscribers, to ensure that they always get the best value for their money. The lowest BlackBerry rates in town that we unveil today is part of our endeavour to not only meet, but surpass the user’s needs and expectations and the BlackBerry service in itself is proof that we really listen to them. It’s about giving our subscribers more options and these are always about the best deals in town.”

“We are pleased to say that Tune Talk is now on par with the big boys in terms of our service offering but what makes us different is in the great value that we provide. As it is, we’re already offering the lowest flat call rates, SMS and data charges; not to mention automatic personal accident coverage and free flight seats via our Tune Talk Points for AirAsia Flights. No other service provider gives you points for topping up!” he adds.

On Tune Talk’s collaboration with Research In Motion (RIM) for the BlackBerry service, Lo says: “We are so thrilled to be collaborating with RIM for this BlackBerry project. The deal in itself is such a recognition for a young service provider like us. The BlackBerry solution comes as an added-value for Tune Talk Mobile Prepaid subscribers who can now enjoy the many exciting business and lifestyle applications. More enhancements are in the pipeline to ensure that our subscribers get maximum value and convenience.”

The BlackBerry solution brings together smartphones, software and services to allow easy wireless access to industry-leading email and messaging, social networking, phone, organizer, web, multimedia and other mobile business and lifestyle applications. Tune Talk customers will now be able to enjoy the freedom and productivity benefits of using BlackBerry smartphones to stay connected to people and information while on the go.

Tune Talk subscribers are able to purchase a BlackBerry smartphone from one of Tune Talk’s exclusive partners. These include the renowned BlackBerry® Torch™ 9800, BlackBerry® Bold™ 9780, BlackBerry® Curve™ 3G 9300 and BlackBerry® Curve™ 8520 smartphone .

Tune Talk charges the lowest flat rate of 16 sen per minute for calls to any mobile or fixed-line operator in Malaysia, while an SMS costs 5 sen each. Data usage is available at super-low charges of only 5 sen per 1 Megabyte while its IDD rates are around 10%-30% cheaper than other operators.

Apart from free personal accident insurance coverage worth RM100,000, Tune Talk subscribers get to enjoy Tune Talk Points for AirAsia Flights that can be redeemed for a seat on any domestic or international flights by AirAsia or AirAsia X.

Tune Talk operates as a mobile virtual network operator (MVNO) riding on Celcom Axiata Berhad’s network, providing a service proposition that meets the consumers’ demand for a simple, value-for-money product with easy accessibility and widest distribution reach.

Tune Talk was recently awarded the ‘Most Promising Service Provider of the Year 2011’ by Frost & Sullivan.

Mr Jason Lo CEO of Tune Talk

Mr Jason Lo CEO of Tune Talk

PRODUCT INFORMATION

Product name : Tune Talk Mobile Prepaid

Prefix : 010 / 011-1

Functions : Voice, SMS, Data, Roaming, MMS, BlackBerry

Charges : Voice calls – 16 sen per minute – the LOWEST flat rate!
: SMS – 5 sen each
: Data – 5 sen per 1Mb
: IDD calls – 10%-30% cheaper than other operators
: BlackBerry (NEW)
– BIS – RM0.98/day, RM28/month
– BBM + IM – RM0.38/day, RM11/month
Features/
Value add : RM100,000 personal accident coverage
: Choose your own number, change number anytime
: Mobile number portability
: Tune Talk Points for AirAsia Flights

Reload value Amount Validity Tune Talk Points
RM 3 3 days 3
RM 4 4 days 4
RM 5 5 days 8
RM 10 11 days 20
RM 30 50 days 70
RM 50 75 days 120
RM 100 110 days 240

Reload methods
: Maybank, CIMB Bank, RHB Bank, EON Bank (ATM & e-banking)
: 7-Eleven outlets
: e-Pay terminals
: over 10,000 authorised dealers nationwide

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