As Malaysia gears up to celebrate Merdeka and Malaysia Day, Tony Roma’s Malaysia, which proudly celebrates its 10th Anniversary this year, has embarked on a special collaboration with ‘Projek57’ to spread the message of love, pride and unity for the nation.
TONY ROMA’S ON A MISSION TO SPREAD LOVE, PRIDE AND UNITY
[dropcap]F[/dropcap]rom the opening of its first restaurant in Sunway Pyramid back in 2006 to its 11th outlet at Mahkota Parade, Melaka and more restaurants slated to open in the near future, Tony Roma’s has served hundreds of thousands of Malaysians and foreigners over the years.
“Tony Roma’s has come a long, long way over the years, and we would not be where we are today without our loyal patrons. We continue to innovate on new food items, value-added deals and improve our service quality with the purpose of serving our customers better, and at the same time focus on giving back to society which is embedded in our core values here at Tony Roma’s. In celebration of our tenth year in Malaysia, we want to spread positive messages of love that we have for our country and remind people of the nation’s founding values – and what better way to do that than by collaborating with ‘Projek57’. We have purchased over 500 Projek57 T-shirts (totaling RM22,500.00) for all our employees to wear on selected days throughout the campaign period. Together, we believe that we can make a difference,” said George Ang, Chief Executive Officer of Grand Companions Sdn Bhd, the parent company of Tony Roma’s Malaysia.
‘Projek57’ is a movement of hope that aims to return the country to its founding values of 1957 – Tolerance, Diversity, Unity and Progressiveness.
[pullquote align=”right”]Its aim is to share one million stories and messages of hope and love for Malaysia by Malaysians, through the iconic 5IFTY 7EVEN T-shirts.[/pullquote]
To mark its tenth year in Malaysia, Tony Roma’s is proud to present a special Anniversary Platter at only RM179.03** throughout the months of August and September. The platter consists of Tony Roma’s new and all-time delicious favorites –Two Bountiful Beef Ribs, Two Filet Medallions, Grilled Salmon, BBQ ¼ Chicken and Lamb Cevapi with three sides of your choice – and is ideal for three persons to share and enjoy.
Celebrating 10th Year Anniversary by making a difference as one nation
With every purchase of the Anniversary Platter, customers will be able to purchase an iconic 5IFTY 7EVEN T-shirt at a special price of RM26.50** (Retail Price: RM49.00), which will entitle the customer to a complimentary Tony Roma’s RM10 gift voucher.
Syed Sadiq Albar, co-founder of 5IFTY 7EVEN, said, “Our Founding Father, Tunku Abdul Rahman’s vision for Malaysia was for a nation built upon the values of justice, liberty and unity. Inspired by his vision and in embodying the spirit of 1957, Projek57’s mission is to encourage Malaysians to be part of a movement of nation-builders who saw hope for our nation. Clearly our future depends on how well many different kinds of people can live and work together. We are always keen to partner with those who are as passionate as us about building a better future for Malaysia. Through our partnership with Tony Roma’s, we hope to reach out to more Malaysians.”
“I am nothing without my country and my Fellow Malaysians” and “Our future depends on how well many different kinds of people can live and work together”, are two great quotes from our Founding Father, Tunku Abdul Rahman. We want to continue spreading his legacy together with Tony Roma’s. We believe every Malaysian has a part to play in shaping Malaysia’s future, and that is why we created Projek57 as non-political and non-partisan. We are excited to be on board together with Tony Roma’s to spread more positive messages about our nation together. As part of the campaign, 40% of the sales profits will be channeled to entrepreneurship empowerment programs for single mothers and underprivileged youths.” Syed Sadiq added.
In crystalising the collaboration between Tony Roma’s and Projek57, celebrities and members of the media were invited to an exclusive treat at Tony Roma’s Sunway Pyramid outlet recently to support this meaningful cause. The event was highlighted by having the beneficiaries of Projek57 – the single mothers from the Women of Will (WoW) Malaysia indulging in the latest Anniversary Platter together with the invited celebrities and media for a memorable day.
The sale of 5IFTY 7EVEN T-shirts has started at all Tony Roma’s outlets in Peninsular Malaysia from 1st August 2016.
** Inclusive of 6% GST
For more information about Tony Roma’s, visit www.tonyromas.com.my
:Tony Roma’s Malaysia :TRMalaysia : TRMalaysia1
About Tony Roma’s
“Providing an Amazing Experience to Our Team Members and Guests” is the company mission of Tony Roma’s, one of the most globally recognizable names in the industry. A full service, casual dining family restaurant, Tony Roma’s is where you can find premier BBQ ribs and steaks in over 150 family restaurant locations on six continents.
Since the first outlet was opened in Florida in 1972, Tony Roma’s has focused on serving its signature BBQ beef and lamb ribs, world famous Onion Loaf and Kickin’ Shrimp, seafood, steaks, pasta, chicken, sandwiches and burgers. The company has won numerous awards across the U.S. for the “Best Ribs” and also has won nationally acclaimed industry recognition as “The Best Ribs in America”.
In Malaysia, Tony Roma’s is not just a place for ribs anymore. The menu has been expanded to include variety for all guests; not just rib eaters. Available is an extensive selection of seafood, steaks, chicken, lamb, salad, sandwiches and burger entrées along with the most unique appetizers and mini desserts. All food items served are suitable for Muslim consumption. In the Klang Valley, there are eight Tony Roma’s outlets while one is located in Johor, one in Melaka and one in Kuching, Sarawak.
Malaysia was announced as the Regional Training Centre (RTC) for Tony Roma’s Asia Pacific during the third quarter of 2014. Due to its highly skilled professionals, easy accessibility and cost-effectiveness, Malaysia proved to be the ideal location for the RTC. The comprehensive training provided to Tony Roma’s employees across the region includes customer service, cooking, food preparation, food hygiene, supply chain and cost management, using the latest kitchen equipment and operational procedures.
About Projek 57:
Projek57 was created as a social enterprise which sells premium quality, 100% made in Malaysia cotton tee shirts and other merchandise, featuring fresh and relevant home-grown designs with positive and meaningful messages about our nation. Projek57 organizes and participates in community events and also desires to be a means through which those who have less will find new opportunities to break free from the cycle of poverty. 40% of profits are channeled towards empowering single mothers and underprivileged youth programs.
Projek57 is non-political and non-partisan, driven by positive values and uniting factors. Its mission is to create a movement of 1,000,000 nation-builders through the sale of tee shirts, merchandising and community events.
For more information about Projek 57, visit http://www.projek57.com