Following its successful #thinkb4youdo campaign, TikTok, the short-form video app with a mission to inspire creativity and bring joy, has doubled down on its commitment to promote online safety by partnering with Yayasan Generasi Gemilang (GG), a pioneer of Cyber Wellness programs in the nation. The partnership with GG reaffirms TikTok’s commitment in tackling cyberbullying while ensuring its platform remains a safe and positive environment for all Malaysians.
Arjun Narayan Bettadapur, Director, Trust & Safety, APAC region, TikTok, explains, “As a platform that celebrates trends and embraces diversity, TikTok has become the preferred platform for expression. Maintaining a safe and positive platform for our global community is our number one priority and requires a multifaceted approach, which include development of stringent policies and tools, as well as collaborations with organizations that are aligned to our commitment. GG is a prime example of such a partnership, which sees both parties leveraging each other’s strengths to tackle an ongoing issue in Malaysia – cyberbullying.”
GG’s partnership with TikTok follow’s its inaugural collaboration in 2019 through the #BetterMeBetterInternet campaign. The campaign saw TikTok as a technology enabler, aligning its efforts to amplify GG’s commitment in empowering children and youth with positive values to thrive in essential life areas such as cyber wellness and digital literacy. This year’s partnership extends both parties commitment to online safety, specifically raising awareness on cyberbullying.
Nick Foong, Director of Services, Yayasan Generasi Gemilang elaborates, “3 in 10 young people in Malaysia have been cyberbullied, with almost half of them experiencing it through online platforms such as online gaming and social media. We’re fully aware that spending time online is an increasing part of youth culture today, and there has been no better time than the present to raise awareness on cyberbullying and the impact it has on a family unit. GG is proud to partner with TikTok to inspire youth to make positive life choices, form close family connections and to be a vital contributor to society, all of which are essential in tackling cyberbullying.”
Promoting a safe and positive app environment is TikTok’s top priority, and its ongoing partnership with GG only reinforces its commitment to protect its global community against misuse including the dangers of cyberbullying. This long-term relationship will see a holistic approach with both online and offline elements. The offline approach would see on-ground outreach initiatives at schools to inculcate positive online behaviors by providing fresh, new learning materials to youth, whereas online will include a downloadable module that serves as a guide to addressing cyberbullying, the launch of the #stopbullying (#hentikanbuli) campaign and potential livestreams with GG and other industry experts to raise awareness and the importance of standing up to cyberbullying.
Through the #stopbullying (#hentikanbuli) challenge under the #thinkb4youdo campaign, TikTok is encouraging users to participate and spread awareness on cyberbullying by doing the following:
- Shoot a video using the sticker
- Post your video along with the hashtags #thinkb4youdo, #stopbullying and #hentikanbuli and set it to public
- Share it on all your social platforms and invite your friends to join you
“We recognize that online bullying and harassment is an important issue and are therefore very excited about our partnership with GG as part of our continued efforts towards creating awareness of how to prevent cyberbullying and encourage kindness,” expressed Arjun. “We encourage our users as well as their parents and guardians to check out the module on cyberbullying we have developed in collaboration with GG.”