Samsung Celebrates the Global Launch of Full HD 3D LED TV
Surprise Times Square Concert by The Black Eyed Peas Celebrates Worldwide Availability of Samsung 3D LED TV Lineup; 3D Footage of Performance Shot by Cameron/Pace Production Company and Streamed Live on Dipdive.com
Kuala Lumpur – March 22, 2010 – Samsung Electronics Co., Ltd., the award-winning innovator in consumer electronics, celebrated the worldwide availability of the first-ever Full HD 3D LED TVs with a one-of-a-kind special performance by The Black Eyed Peas in Times Square on March 10. Avatar director James Cameron, who has been a crucial driver in furthering the development of 3D content, also joined the celebration. In addition, Samsung also announced footage from The Black Eyed Peas hugely popular The E.N.D. World Tour will be exclusively available in 3D for Samsung customers.
Samsung Electronics 3D LED TV global launch celebration in Times Square was filmed in 3D by James Cameron and Vince Pace’s production company Cameron/Pace, and streamed live via Dipdive.com, the popular lifestyle engine for music, arts, action and more. The Times Square surprise performance by The Black Eyed Peas kicked off Samsung Electronics’ global campaign to raise awareness for its 3D TV technology leadership, which also includes worldwide launch events and a global television advertising campaign. The Black Eyed Peas 3D footage joins the growing range of 3D content, including the most successful animated film franchise of all time – DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) Shrek film series – which Samsung will make available in 3D Blu-ray for the first time ever.
Together, these leaders in each of their respective industries showcase a commitment by consumer electronics, music and content organizations to bring the 3D TV vision to life in consumer homes everywhere. It also symbolizes the beginning of a new era of home entertainment.
“Last year Samsung created a new category in home entertainment by bringing LED TVs to the market, and now we are adding a new dimension to the category by adding 3D LED TVs,” said Mr Yu Jai Sul, Managing Director of Samsung Malaysia Electronics. “3D is more than just a groundbreaking technology – it’s the future of television, and we are committed to bringing this total viewing experience to consumers everywhere with the best picture quality in 3D content possible.”
With this global launch, Samsung 3D LED TVs will be arriving on Malaysian shores in April. The TVs will come in various ranges to whet Malaysian consumer’s appetite starting from 40 inch models.
“We are very excited with this new technology and we are looking forward to introducing this to our Malaysian consumers very soon. So stay tuned. ” Mr Yu said.