Berita gembira itu diumumkan sendiri oleh Primeworks Studios dan WAU Animation menerusi sosial media pada petang Jumaat.
Ejen Ali Misi: Juang hasil kolaborasi Primeworks Studios dan WAU Animation yang dilancarkan pada 25 Disember tahun lalu, merupakan tanda penghargaan Ejen Ali kepada petugas barisan hadapan yang memberikan sumbangan tanpa batas untuk menentang wabak Covid-19.
Dimuat naik di saluran YouTube rasmi Ejen Ali, video berdurasi 3:21 minit itu meraih lebih 16.8 juta tontonan semenjak ia ditayangkan.
Ejen Ali Misi: Juang menampilkan usaha Ejen MATA dan rakyat yang bergabung bersama-sama petugas barisan hadapan di medan perang untuk melawan angkatan tentera Covid-19 yang mengancam nyawa.
Dengan lagu tema Kita Jaga Kita, filem pendek ini turut mengetengahkan penampilan khas Ketua Pengarah Kesihatan, Tan Sri Dr Noor Hisham Abdullah yang membawa watak cameo untuk bergabung tenaga dengan Ejen MATA di medan pertempuran.
ContentAsia Awards merupakan sebuah majlis anugerah yang mengiktiraf kandungan terbaik serata Asia, termasuklah Singapura, Jepun, Thailand, Taiwan, Indonesia, India dan banyak lagi.
EJEN ALI’S TRIBUTE TO FRONTLINERS ‘MISI: JUANG’ WINS AT CONTENTASIA AWARDS 2021
SINGAPORE, August 27, 2021 – Media Prima’s content arm Primeworks Studios and WAU Animation today clinched the Best 3D Animated Kids TV Programme award at the ContentAsia Awards 2021, for the short film EJEN ALI MISI: JUANG. Released on the official EJEN ALI YouTube channel on 25th December 2020 and garnering over 16.7 million views to date, the short film was supported by an extensive public service campaign and paid tribute to the tireless frontliners and their heroic efforts to combat the COVID-19 pandemic.
MISI: JUANG imagines an epic battleground where MATA Ejens and non-Ejens join forces with the courageous frontliners to fight against a destructive COVID-19 army. Amongst the familiar faces caught up in the action is YBhg. Tan Sri Dato’ Seri Dr. Noor Hisham Abdullah, Malaysia’s Director General of Health, who joins the fighting ranks in a cameo role during the battle. The dramatic turns in the short film are soundtracked to a moving new rendition of Kita Jaga Kita (‘We Take Care of Our Own’), an original theme song by Altimet, Cuurley and Malik Abdullah from 2019’s EJEN ALI THE MOVIE. The underlying message is to inspire the public to come together to defeat the pandemic, and by coming together, we will win together.
Dato’ Khairul Anwar Salleh, Chief Executive Officer of Media Prima Television Networks & Primeworks Studios commented, “It is an honour for EJEN ALI MISI: JUANG to be nominated and then to ultimately win this award. We attribute this success to our partner WAU Animation’s dedication to create visually stunning yet moving stories and using the animation medium in a uniquely innovative way. EJEN ALI MISI: JUANG highlights Malaysia’s technical capabilities on the international stage and imaginatively portrays the dedication of our frontliners in fighting COVID-19 while showcasing our nation’s multiculturalism and diversity in an engaging and impactful way.”
Usamah Zaid Yasin, Chief Executive Officer of WAU Animation and Director of EJEN ALI MISI: JUANG added, “My deepest appreciation goes to the WAUriors who worked tirelessly on EJEN ALI MISI: JUANG during the challenging times we had working from home throughout the pandemic. The team expressed incredible creativity and passion during the development process and contributed countless creative and imaginative ideas throughout. We feel very proud of this win, and see it as an accomplishment of our goal to express our respect and gratefulness to all the frontliners who never faltered to perform their duties battling COVID-19.”
The ContentAsia Awards bring ContentAsia’s experience, depth of knowledge and integrity into Asia’s awards space for the first time. The inaugural Awards were held in 2020 – a pandemic moment that highlighted the gigantic demand for screen-based content. The Awards are owned and operated by ContentAsia, a 15-year-old information platform curated to offer insights into Asia’s content environment.
The platform offers a range of free and premium products – including print magazines & directories, digital newsletters, daily news emails, online, video and social media by a team with unparalleled experience, reach and contacts across Asia. Topics cover entertainment content creation, funding, financing, licensing, distribution, design and branding, and technology across the Asia-Pacific region.
EJEN ALI MISI: JUANG, EJEN ALI THE MOVIE and EJEN ALI Seasons 1 and 2 are streaming now on Disney+ Hotstar Malaysia!