In an unprecedented call to stay home and practice social distancing, RIUH Raya is adapting to the times and has morphed into an online curated platform that continues to celebrate and support homegrown brands in the spirit of the upcoming festivities. What would normally be the biggest edition of RIUH annually is now RIUH Raya Rumah showcasing 80 artisanal brands complete with virtual vouchers and special delivery packages. A series of live IG story sessions showcasing selected brands will also be taking place via RIUH’s Instagram page towards to end of the campaign.
This Hari Raya is of extraordinary settings where we will be celebrating in the ‘new normal’ way of life so let it stand out as it will with a choice of unique outfits and trimmings to mark the occasion. After all, you will look back on these times and remember the unforgettable moments shared with those closest to home where photos, videos and live calls are an essential means of being together although apart.
RIUH’s holding company, MyCreative Ventures is complementing the RIUH Raya Rumah campaign with a total of RM30,000 worth of ‘RIUH20’ vouchers for 50 fashion vendors allowing the first 30 purchases for each brand to enjoy a discount of RM20. Key in or mention the voucher code via the respective vendor’s selling platforms be it through social media or their website to enjoy this offer and be quick to be sure to lock down (pun intended) your favourites! Do visit the RIUH website to browse for some ideas before you get shopping.
Logistics service provider, Ninja Van is also on board offering two types of delivery packages with special rates, exclusive to RIUH Raya Rumah retail brands. This collaboration offers delivery methods to support businesses by providing discounted rates, enabling them to find new ways to operate and lift spirits during these trying times. The service is available to new and existing Ninja Van users.
Among some RIUH Raya fashion to look out for are House of Olsha (IG: @houseofolsha) offering traditional Malay wear with a modern twist, inspired by mother nature with earthy tones and pastel hues and Bilabila (IG: @shop.bilabila) which features the Nyaman Eid Collection highlighting breeziness, comfort and effortless designs consisting of the Bayu Kurta Kurung and Sepoi Kurung Kedah. More festive fashion choices are also available at Anaabu, Behati, Bellapizo, Deez, Hanya, Jari Alana, Kapten Batik, Li’s Ateliar, Sirnasin, Totomi, Umma, Tyra Mei, Mari Mari and more.
Bambina (IG: @bambina.my) is a homegrown children’s clothing brand curated to provide comfort and style with its Kasih Collection comprising pretty pieces like Belai, Rindu, Riang, Suci, and Jiwa in celebration of love during the Lebaran season. Belle Babies Design, Irsa the Label, My Pretty Play and Ayayu Kids are also a must to visit before you make your purchases.
Slip into some joyful footwear this Raya by Nelissa Hilman, Christy Ng, Project1826 and Adoremore. Sleek, black leather sandals for men are also on offer from Nazifi Nasri (IG: @nazifinasri) which also carries a women’s range as well as men’s bags.
Plus, browse from lovely beauty, makeup, accessories, shawls and food brands to get RIUH Raya Rumah ready! Check out Mic and Ben (IG: @mic_and_ben) for some Eco-friendly, minimalist design bags of high-quality and functionality. WrapIt Nails (IG: @wrapit_nails) offers a fuss-free solution to 10-minute DIY manicures in the comfort of your own home or on the go.
Their nail wraps requires no drying time and are chemical free so its kid friendly. Give Agak Agak Nyonya (IG: @agakagaknyonya) a try if you love Nyonya food. It reduces the time and effort to whip up Classic Nyonya dishes that you can call yours in just a fraction of the time, effort and money. Get healthy on some delicious snacks from Amazin Graze too! (IG: @amazingrace.co)
Cherish these precious moments of a cosy RIUH Raya at your Rumah and be sure to stay safe always! #riuhrayarumah #riuhinthecity
For more information on what’s in store, drop an email to [email protected] for further enquiries.
RIUH is a curated creative platform that hosts a curation of homegrown brands, local and international flavours to feast on, creative workshops, showcases, live acts, all under one roof. It has been championing the work of Malaysian creative entrepreneurs, artisans and artists since August 2017, making RIUH a staple in the Malaysian events calendar. Follow RIUH’s journey to add soul to KL, visit its official website at www.riuh.com.my, its Instagram and Facebook account @riuhinthecity
About MyCreative Ventures
MyCreative Ventures Sdn Bhd (‘MyCreative’) is a government investment arm set up to spur Malaysia’s creative industry via strategic and innovative funding in the form of debt or equity investments. MyCreative was incorporated in 2012 and is a wholly owned subsidiary of the Minister of Finance (Incorporated), reporting to the Ministry of Communications and Multimedia (KKMM) with the mission to achieve the following objectives;
- Boost the attractiveness of Malaysia’s creative industry measurable by job creation
- Increase gross income from Malaysia’s creative industry to significantly contribute tothe country’s Gross Domestic Product (GDP); and
- Elevate the status of Malaysia’s creative industry via public awareness and socialimpact
MyCreative Group continues to support the creative industries with the introduction of its subsidiaries CENDANA and RIUH in 2017. Visit www.mycreative.com.my for more information or get in touch with any enquiries.