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Photos Siwon Choi with LINE World’s Hottest Mobile Messenger

LINE, World’s Hottest Mobile Messenger, Gets Closer to Malaysians

[dropcap]L[/dropcap]INE, the world’s leading mobile messenger service provider, announced its goal to exponentially grow its Malaysian user-base this year at a press conference held in Kuala Lumpur, Malaysia. Spurred by vibrant mobile technology and consumer trends, LINE will continue to invest and grow its Malaysian user community through various collaborations with local businesses and an extensive integrated marketing campaign featuring Korean star Siwon Choi.

[pullquote]LINE is one of the fastest growing mobile messaging services in the world that integrates various dynamic features into a ‘Smartphone Life Platform’[/pullquote]

To kick off its first local campaign, LINE will be airing a locally-filmed TV commercial starring Siwon Choi, an internationally recognized singer and actor, who portrays a boyfriend interacting with his girlfriend on LINE – a situation to which many Malaysians can relate. Siwon Choi himself attended the press conference to show his support for LINE and unveil his virtual brand room and avatar on LINE PLAY, LINE’s avatar communication service.

LINE Press Conference 1- Star of the Malaysian LINE TVC, Choi Siwon and ...

The commercial, shot in Tasik Ampang Hilir amongst other familiar Kuala Lumpur locations, showcases a couple who, while separated by physical distance, grow closer via their connection on a digital social platform: LINE. This embodies LINE’s global aim, to bridge the growing gap between people in an ever-expanding digital world.

Hyun-bin Kang, Head Director of LINE PLUS Corporation said:

“We have carefully selected Malaysia as a key market for this new transition as we feel that Malaysia has a high growth potential and also has one of the highest smartphone penetration rates in the world. Therefore, we plan to shape LINE and its family brands to complement the needs of our users in the Malaysian market, by continuing to invest in enabling simpler and more convenient use of the service, connecting users around the world without any borders between desktop and mobile.”

[pullquote align=”right”]LINE plans to collaborate with various Malaysian businesses and personalities for more localized offerings and also to stimulate investment in Malaysia[/pullquote]

LINE has evolved into much more than a mere mobile messenger app, closely pursuing its goal of becoming a Smartphone Life Platform. With games, tools, social connectivity and entertainment apps complementing LINE Messenger itself, the LINE family has grown into a multi-faceted platform that allows users to create, share and connect with one another across any platform.

Jin-woo Lee, General Manager of the Global LINE Business Office  said:

“We expect that 2013 to be a year of transformation for mobile messengers to become a mobile platform for content distribution. LINE has already established partnerships with many local businesses, corporations, as well as well-known personalities to grow its local content and provide a more enriching experience for our users who are always seeking new ways to enhance their lifestyles,”

To provide a more local flavour to its services, LINE has also garnered the support of key Malaysian celebrities on LINE Official Accounts that allow them to directly engage their fans. Among the personalities unveiled today were Zizan Razak (Raja Lawak), Danny One, Liyana Fizi, Isaac Dang, Chris Tong Bing Yu, Jane Ng, and Keqing.

[pullquote]As the first brand ambassador of LINE, Super Junior’s Siwon Choi starred in a locally-filmed TV commercial and attended the Malaysian press conference[/pullquote]

In addition to celebrity partnerships via LINE’s Official Accounts, LINE is also transforming the music industry by becoming a new platform for music. G-DRAGON of K-pop group Big Bang recently released a new song via his LINE Official Account. Fans can download an exclusive set of G-DRAGON Stickers which allows them to listen to his new song “GO” for free.

LINE Press Conference 3 - Jin-woo Lee, General Manager of Global LINE Bu...

In Malaysia, LINE now supports Nokia’s S40 platform and also comes preloaded on Nokia’s Asha smartphones. This is in addition to iPhone, Android, Windows Phone and Blackberry devices – making LINE a truly cross-platform app and bringing its goal of the Smartphone Life Platform closer to reality.

LINE Press Conference 4 - Star of the Malaysian LINE TVC, Choi Siwon and...

Jin-woo Lee, General Manager of Global LINE Business Office added:

“Our goal has always been to create a true Smartphone Life Platform, used by everyone around the world. Today marks the continuation of that effort, by growing our user-base in Malaysia. We truly believe that LINE will soon become the most popular mobile messenger with the best localized features and services for Malaysian users,”

LINE’s tailoring of its offerings for the Malaysian market comes shortly after a strategic internal reorganization which will allow it to better react to the rapidly changing global mobile market. LINE now falls under the banner of LINE PLUS which serves its vision of becoming a young and fresh lifestyle brand. LINE has proved itself as a top mobile platform amongst users, with over 130 million users across 231 countries in Asia, the Americas, Europe and Africa. Previously, LINE operated under the NHN Corporation.

LINE Press Conference 5 - Jin-woo Lee, General Manager of Global LINE Bu...

LINE Press Conference 2 - Jin-woo Lee, General Manager of Global LINE Bu...

For more information about LINE, please visit its official website

Additional Links:
LINE Homepage:
LINE Facebook Page:
LINE Official Blog:


About LINE
LINE is a smartphone app which allows users to enjoy free calls and messages to one another, both nationally and internationally, regardless of which mobile network provider they are using. Launched in June 2011 by NHN, LINE has more than 130 million users worldwide. It has also been ranked no. 1 in 43 countries in the free app category including Japan, Singapore, Hong Kong, Taiwan, Thailand, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab Emirates, Qatar, Jordan, Israel, Switzerland, Turkey, Ukraine, Cambodia, Kazakhstan, Russia, Belarus and Latvia. LINE carries various unique features such as ‘instant translation service’, ‘Official Accounts’ that enables users to interact with famous public figures, ‘Timeline and Home’ to share recent updates with friends, ‘Shake it’, a fun way of exchanging ids and many ‘Emoji/Stickers/Emoticons.’ For more information visit:

LINE PLUS, the world’s leading mobile platform innovator, is a joint-venture entity between NHN Corporation and NHN Japan newly organized on March 1st, 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together innovative mobile messaging tool and new communication lifestyle. LINE PLUS was created to promptly react to the rapidly changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company furnishing a wide range of innovative and convenient online services along with optimized decision making structure, personnel system and organization culture.
LINE PLUS is located in Seoul, Korea.
For more information, please visit

For more information on LINE

LINE offers not only basic services including free messaging, voice calling and group messaging with up to 100 people, but also value-added elements such as Stickers to enhance the communication experience by incorporating emotions. There are more than 4,000 stickers in which users can utilize while chatting to share realistic and vivid emotional expressions to invigorate conversations.

LINE’s original Sticker character: Brown, Cony, Moon & James

Other important elements of LINE include Home & Timeline, a personal space where users can share their life stories by posting pictures, videos and location information, and Official Accounts in which users are able to communicate and receive exciting content from their favourite celebrities, public figures and corporate brands on a real-time basis.

Moreover, LINE allows users to enjoy these various features anywhere with any device. LINE is not only available for use on smartphones but also on various devices such as PCs and tablets. It is a cross platform communication service that supports various OS such as iOS, Android, Blackberry, and Windows.

As a ‘Smartphone Life Platform,’ LINE is always adapting and releasing something new to move beyond being just communication tool, which is evident through its plethora of family brands. Details of its most popular LINE family apps are as follows:

LINE Games: Integrated with LINE messenger to enhance interaction with friends and foster friendly competition as users can compare rankings. Over 20 LINE games have achieved a total of 100 million registered players worldwide (as of March 2013).

LINE PLAY: Offering unparalleled joy by allowing users to personalize avatars and a virtual space, while making new friends with similar interests and hobbies. Optimized for mobile use, LINE Play not only brings a dynamic virtual world to life, but presents a boundless place where people can meet and share thoughts with others.

LINE Camera: Offers numerous decorating functions such as photo frames, stamps, unique filtered effects, brushes and font styles. Photos can be instantly shared with friends and family through LINE.

Written by Budiey

Penggemar filem seram yang obses dengan gajet & teknologi terkini dan masih tegar menjadi pengendali portal hiburan & gaya hidup sejak tahun 2007. Kini aktif menjadi Youtuber & Podcaster yang menemubual selebriti dalam BORAK SINI HABIS SINI dan menerbitkan program BULETIN VIRAL di Budiey Channel.

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