Dolby Laboratories, a world-leading expert and developer of audio, imaging and voice technologies, announced that it has formed a global, strategic intellectual property partnership with OPPO, the leading smartphone brand among young people. The co-operation will see OPPO collaborate on Dolby’s High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies.
High-Efficiency Advanced Audio Coding (HE AAC) is an international standard for audio encoding authorized for use by Dolby Laboratories to hundreds of companies around the world. JPEG-HDR is part of the static image encoding standard whilst also storing data in a highly dynamic range of more than 8 bits so users can sample the entire range during post-processing.
“OPPO, a leader in global consumer electronics, is well-known for its smartphones incorporating innovative technologies, and we are delighted to welcome them to our community of global partners,” said Andy Sherman, Executive Vice President, General Counsel & Corporate Secretary, Dolby Laboratories.
“Dolby is a leader in creating spectacular audio and video experiences, and we are excited to partner with them to further our innovation and global growth,” said Adler Feng, Director of OPPO IP Department. “This partnership will enable us to create more remarkable smartphones with exciting technological innovations and spectacular user experiences.”
This year marks the 10th anniversary of OPPO smartphones. At the beginning of 2018, OPPO officially entered the Japanese market and will soon enter the European market, providing more young people with products that combine advanced technology and design.
OPPO is a camera phone brand enjoyed by young people around the world.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO provides excellent smartphone photography experience to more and more young people around the world.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
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