Malaysia’s leading data network provider is proud to inaugurate the nation’s most anticipated and inspiring sporting event, the Celcom Axiata Malaysia Open 2016, where prominent and great badminton players will compete for the championship title.
Earlier, Celcom Axiata launched the official logo of the Celcom Axiata Malaysia Open 2016 and was graced by YBhg Dato’ Sri Jamaludin Ibrahim, Chairman of Celcom Axiata Berhad and Tan Sri Mohamed Al-Amin Abdul Majid, the Acting President of the BAM Council during the Celcom Axiata Malaysia Open 2016 Gala Night.
The Celcom Axiata Malaysia Open 2016 logo is the embodiment of grace, power and Celcom Axiata’s burning determination for glory. The visual element of the masthead is composed of a shuttlecock smashed downwards with a fiery trail, combined with the stylised roaring head of the tiger – Malaysia’s national symbol. Its blazing chromatic colours are dynamic, lifted from Axiata Berhad’s own corporate palette.
CELCOM AXIATA ELEVATES MALAYSIA’S FAVOURITE SPORT THROUGH THE MALAYSIA OPEN 2016
Kicking off the most anticipated sport of badminton with a blast!
Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad said Celcom Axiata is honoured to be accorded the trust and to be associated with a sporting activity that unites all of Malaysia under one umbrella, as well as to deliver unparalleled experience and generate calibre players of great distinction.
“We are thoroughly grateful to be part of this epic sporting activity, which will enable talents to achieve the impossible and do the undoable aside by providing them the dynamic drive to achieve Greatness,” he said.
Shazalli Ramly also wished the best to the participating badminton players and extended his gratitude to the Badminton World Federation (BWF), event partner and officials for placing their confidence and support in Celcom Axiata.
“As Malaysia’s leading data and network provider, we are committed and determined to rejuvenate the sport of badminton with unparalleled coverage and heightened services using Celcom Axiata’s unrivalled 4G network and considerable digital assets.
“Celcom Axiata is determined to enhance the renowned game of badminton with greater experiences and heightened services for the game itself and its fans. Make no mistake about it, this is history in the making, and we will be part of it, one serve at a time,” Shazalli Ramly added.
BAM Acting President Tan Sri Mohamed Al-Amin Abdul Majid said Celcom Axiata could not have come on board at a better time as the title sponsor for the Malaysia Open as Celcom Axiata will inject a fresh and dynamic approach to showcase the event.
“This is the third year BAM is organising the Malaysia Open Superseries Premier and this is the most important year because it is the last Premier tournament for the Olympics’ qualifications. The Badminton World Federation is also assessing our organisation to
determine the next cycle of Superseries hosts. With Celcom Axiata’s support, I believe that this year’s Malaysia Open will be on the best and most exciting ever held in Malaysia,” he said.
Celcom Axiata extends an invitation to all badminton enthusiasts, especially Celcom customers as well as soon-to-be Celcom customers to come and support the sport, as their support will contribute and propel the game of badminton to newer and greater heights. It’s time for all of us to strive for Greatness – For the Game and the Country.