First introduced to the Malaysian retail scene in 2012 with the opening of its Pavilion store, Sacoor Brothers has captured the interest of local fashion enthusiast and the general public with its approach to style and attainability. The brand has indeed expanded beyond their native home of Portugal to becoming a truly international and cosmopolitan fashion brand with over 80 stores in United Kingdom, Belgium, United Arab Emirates, Kuwait, Qatar, Bahrain, Singapore and Malaysia.
SACOOR BROTHERS OPENS AT THE GARDENS MALL KUALA LUMPUR
A brand known for its quality, refinement and service around the globe, ‘heritage’ becomes the focus of Sacoor Brothers’ silver jubilee celebration with Portugal as its backdrop. This can clearly be witnessed with the items in its Autumn/Winter 2015/2016 collections. This dialogue between tradition and the contemporary is also visible in the background of the campaign, which invites you to travel along the cosmopolitan Portuguese lines where the label was born, but reflecting the values of the global world it is now part of.
An intimate Portuguese themed launch was held to also commemorate the brand’s 25th anniversary celebration.
To represent the Men’s collection, Sacoor Brothers chose two Portuguese men who are known internationally to become the face of the brand. First is the acclaimed actor, Joaquim de Almeida, recognized for his rugged and suave persona; and superstar footballer, Cristiano Ronaldo, who is back with the Sacoor Brothers family for his second season. These two elegant ambassadors undoubtedly portray the timeless spirit which has become the company’s trademark over the last 25 years in the nine countries where Sacoor Brothers is present.
Next season, the Sacoor Brothers looks in the classic menswear line will be allying the finest materials with a wealth of detail in the proposals for traditional items with redefined silhouettes and modern fits. Of note are the suits, in a variety of patterns – from false plain, herringbone and check – and with double-breasted jackets, reminiscent of the skills of haute couture honed over time.
The more casual menswear line, on the other hand, opens the door to a new, luxurious universe, where a diversity of textures and overlaps reigns – warm and comfortable but without any loss of sophistication. Subtly deconstructed, the highlights in the collection are the brand’s array of jacquard knitwear with a vintage look, parkas and quilted jackets, plain leather or suede jackets and blazers with barchetta pockets.
For women, Sacoor Brothers has focused on a Classic line, with proposals for suits with up-to-the-minute cuts – with and without lapels – and with a mix of the finest materials, including leather. But there is also a Fantasy line, with items that go together to give more sophisticated, cosmopolitan looks, in particular pleats and dresses and blouses with a romantic look and colourful patterns.
Not forgetting the kids, Sacoor Brothers presents discerning parents with a large number of more casual suggestions, maintaining the originality, design and characteristic details of the adult collection. In the mix are exclusive items with “fun” details, such as patchwork sweatshirts and polo dresses.
Sacoor Brothers is proud to celebrate the opening of its sixth store in Malaysia at the Gardens Mall, Kuala Lumpur which commemorates the brand’s 25th year anniversary. It is a celebration made even more meaningful with the attendance of its loyal friends and family in Malaysia – those who swears by its high-end modern aesthetics, faithfulness to tailoring rules with an avant-garde touch of yesteryears.
About Sacoor Brothers:
Sacoor Brothers is a well-known international label, based in Portugal. It is the result of the dream of four brothers committed to adding elegance, quality and style to the fashion world.
Since the early 1990s, when they opened their first boutique in Lisbon, Sacoor Brothers has continued to expand. It is now synonymous with a cosmopolitan label, with shops in the United Kingdom, Belgium, Malaysia, the United Arab Emirates, Kuwait, Qatar, Bahrain and Singapore.
In existence for 25 years, Sacoor Brothers has grown by defining trends and innovating services and products, setting itself apart by offering excellent tailor-made solutions – a characteristic common to each one of its shops all over the world. The brand is a favorite with celebrities and has dressed well-known personalities from the world of fashion, sports, cinema and television, like the famous Hollywood actors Rob Lowe, William Baldwin, Patrick Dempsey, Irina Shayk and most recently Cristiano Ronaldo himself.
With a personality that consumers identify with, the label, with collections for women, men and boys – including footwear and accessories – represents sophistication and has a distinctive code that has made it a premium, across-the board brand.
Sacoor Brothers locations: Pavilion, Suria KLCC, Mitsui Outlet Mall; Johor Premium Outlet, Bangsar Village II and The Gardens.
For further information, go to: www.sacoorbrothers.com.