DENISE KELLER ON DIVA
Universal Networks International (UNI) has engaged popular host and model, Denise Keller to introduce its entertainment brand, DIVA Universal to Asian audiences. DIVA Universal is a vibrant home for feel-good dramas and reality shows that takes over the Hallmark Channel in Asia from 19 September 2010.
As the face of DIVA Universal, the ever-positive and upbeat Keller will be fronting the channel and promoting the new-look format through a fresh set of exclusive top-quality programs aimed at female viewers.
Denise Keller will first be seen on DIVA Universal in promotional spots, followed by promos where Keller will lead and navigate viewers through the fresh and original first-run programs on the Channel.
DIVA Universal promises to deliver an engaging experience for the modern viewer when it launches next month to over 20 million households in 21 Asian countries. DIVA Universal will kickstart its launch with a week of premieres of top-notch dramas and original programming, including the debut of the latest sensational breakout hit in the US –the cop-drama, Rookie Blue, and the highly-anticipated return of Asia’s #1 weight-loss reality series, The Biggest Loser Asia.
“With DIVA Universal, we aim to provide Asian audiences with a home to enjoy great entertainment and truly celebrate the richness of life. Like our viewers, Denise Keller is smart, bold, and confident at work and play and maintains a positive attitude towards life. She truly embodies all the traits of a true DIVA and we believe she will certainly be able to speak to the hearts of our audiences and connect them to DIVA Universal,” Said Natalie Gee, Director of Marketing and Creative Services, Asia Pacific, Universal Networks International.
“I am honoured to be able to work with DIVA Universal. The brand is positive, fresh and chic and most of all relatable. At DIVA, every viewer is encouraged to bring out her sexy, stylish and vibrant side because the channel is all about having the confidence to let your personality shine,” said Keller.
Also find a greater selection of highest-rated dramas first on DIVA Universal, like the Golden Globe winning series, The Good Wife starring Julianna Margulies and Chris Noth. The channel will bring a variety of reality shows with lots of attitude too, such as Fashion Show featuring fashion designer Isaac Mizrahi and musician Kelly Rowland, The Real Housewives of New Jersey and the Emmy award winning reality-competition show Top Chef.
About Universal Networks International
Universal Networks International, the global channels division of NBC Universal, is one of the world’s premier entertainment networks, delivering quality content and compelling brands to over 180 million viewers in 150 countries across Europe, the Middle East, Africa, Latin America and Asia. The portfolio is spearheaded by five core channels – Syfy Universal, DIVA Universal, Studio Universal, Universal Channel and 13th STREET Universal – which deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24, the (non-US) Hallmark Channel and an interest in the KidsCo joint venture.
Universal Networks International is part of NBC Universal; one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
About DIVA Universal
DIVA Universal is a feel-good channel for women all over the world. It’s upbeat, lively and optimistic, but at the same time full of emotion, poignancy and warmth. Packed with great drama, uplifting movies and dynamic reality shows, with DIVA Universal, entertainment is a celebration.