The crystal wonderlab hosted a delightful afternoon at the Astor Ballroom of The St. Regis Kuala Lumpur, where a careful selection of VIP customers and members of the media sat down to an elegant high tea for a preview of the beautiful new campaign. For the safety of all attendees, negative results for on-the-spot RTK tests were required for entry to the event.
The event was hosted by former Miss World Malaysia, Yvonne Lee, who introduced Swarovski’s Public Relations and Marketing Manager of Southeast Asia and India, Ms. Tracy Ng, on stage to give a few words to mark the momentous occasion. “We are so pleased to have you here with us for an early Hari Raya get-together, as we celebrate this wonderful partnership between Swarovski and the incredible Dato’ Sri Siti Nurhaliza,” said Ms. Ng.
Mr. Lars Schmidt, Senior Vice President Asia South and Managing Director India and Southeast Asia also made a poignant message through video, drawing parallels between the iconic singer and the stunning Hari Raya selection. “Dato’ Sri Siti Nurhaliza is a devoted mother and wife, a hugely successful businesswoman, a philanthropist, style icon and role model. Her inner confidence, grace and elegance personify the integral values of this special collection, and we are proud to have her as the face of our Hari Raya campaign.”
Once the speeches were made, guests were given a first glimpse of the exciting partnership between Swarovski and Malaysian national treasure, Dato’ Sri Siti Nurhaliza. Bedecked in Swarovski jewels, the singer is radiant to behold in the campaign video, as she conveys the powerful and meaningful story of the essence of Hari Raya: the devotion, faith and legacy of its traditions and the importance of purpose and passion in life.
As they feasted on a spread of high tea classics with a modern twist, guests were treated to a spectacular performance by the guest of honour, Dato’ Sri Siti Nurhaliza, who sang her own chart-topping classic, ‘Aku Cinta Padamu’ as well as the Frankie Vallie hit, ‘Can’t Take My Eyes Off You’. Her performance was a showcase of true talent, raising goose-bumps and reinforcing just why she has been bestowed the honorific of “The Voice of Asia”.
The singer then sat down for a Q&A session moderated by the emcee, Ms. Yvonne Lee, to discuss a range of topics from the meaning of Hari Raya to her take on personal style. Dato’ Sri Siti Nurhaliza also shared her thoughts on the felicitous partnership, saying, “I have been a long-time fan of the brand for years, and I have my own personal collection of Swarovski favourites.
Swarovski is known to come up with bold designs, like the Lucent cocktail ring which I absolutely love. Wearing these pieces gives women that boost of confidence and is such a perfect accompaniment to any outfit”
After a photo opportunity with the star of the show, attendees were wowed again with a mini concert by Nakasutra Music—a professional gamelan performance group whose set comprised a mix of classic and contemporary Malaysian music. As the event wrapped up, every guest walked away with a special gift from Swarovski and hearts full of the memory of a truly wonderful afternoon.
Following the month-long observation of the holy strictures of Ramadan, Hari Raya Aidilfitri is a time of glorious celebration. It is a time for family, feasting, laughter and love; a time for vibrancy, joyous color and decadent dressing-up.
Swarovski pays homage to this special time with a new campaign that encapsulates the warmth and wonder of this renowned day, featuring a curation of brilliant accessories to add the perfect finishing touch to opulent occasion dressing.
A BRILLIANT JOURNEY OF JOY
Celebrating the magnificence of the season, the campaign highlights a day filled with powerful promise as national treasure, Dato’ Sri Siti Nurhaliza, radiantly weaves her way through a magical landscape in specially selected Swarovski jewels.
A devoted mother and wife, as well as a multi award-winning singer, formidable businesswoman, philanthropist, style icon and role model, Siti’s life has always been guided by her personal faith.
Swarovski’s beautiful campaign story accompanies Siti as she embarks on a journey of self-discovery, reflecting on the values and traditions of Hari Raya, to usher in a better future filled with radiant self-belief and optimism.
“Hari Raya is best spent with people you love the most,” says Siti. “It is also a time of forgiveness and renewal: the mark of a new beginning that glitters with the promise of a bolder, brighter future. The strength of this promise is imbued in these pieces from Swarovski, offering the elegance of hope, joy and confidence.”
HONOURING A CRYSTAL-CLEAR VISION
With stunning designs centered around the verdant hue of green – accented with white, yellow and rose metallics – Swarovski introduces its precious selection of pieces for Hari Raya, with boldly chic bracelets, rings and necklaces, the perfect accessories to create a fashion-forward statement.
Embracing the magnificence of the Millenia family to promote a sense of clarity and unity, these boldly chic yet timeless pieces add refinement in rainbow hues to symbolize the effusive joy of the season. In combination with an array of delightful Stella stars – twinkling with celestial promise – and the timeless sophistication of stunning Swarovski timepieces, the designs all encourage an effusive sense of hope and promise.
Intricate in detail and masterful in craftsmanship, Swarovski hopes to shine a light on a better, more radiant future for all this Hari Raya.
Swarovski is a Wonderlab where magic and science meet.
Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group.
A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth-focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact.