Celcom Provides Incredible Midnight Launch Experience

Best customer experience ever with the telco’s 4G LTE network, personalised FIRST TM plans, and an exclusive surprise delivery for customers

Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in country, is offering an enriched customer experience with its midnight launch of the most amazing smartphones of the year – the iPhone 6s and iPhone 6s Plus, by teaming it with its personalised FIRST TM plans and exclusive promotions that are powered by its 4GLTE lightning speed network, today.

The most anticipated smartphones were already pre-booked by customers at 14 stores nationwide since 9 October, and the iPhone 6s and iPhone 6s Plus were made available to the public who queued up since 6pm at Blue [email protected] Pyramid, Blue Cube Publika, Celcom Centre Taman Molek, Johor Bahru and Blue Cube Elit Avenue Bayan Baru, Penang on the eve of 16 October.

To ensure their waiting in line was a pleasant and comfortable experience at the Blue [email protected] Pyramid, they were provided with comfort kits, energy drinks and snack bars.

Celcom Provides Incredible Midnight Launch Experience

FOR iPhone 6s AND iPhone 6s Plus

Adding to the excitement for the much sought after smartphones, Celcom is also offering fantastic trade-in values of up to RM1,900, where customers can exchange their older iPhone models up to iPhone 6 Plus, and this is only available at Blue Cube stores. Pairing the most reliable network in the country and the best FIRSTTM plans with the advanced smartphones, customers will also receive a limited time offer of 12GB complimentary internet (1GB per month for 12 months) as additional quota on top of whichever plans they sign up with.

Zalman Aefendy Zainal Abidin, Chief Marketing and Sales Officer, Celcom Axiata Berhad said Celcom was thrilled to provide the best in and heighten the customer experience more than ever, whilst unveiling the most advanced smartphones with cutting-edge technology that are powered by the country’s strongest and widest network – Celcom’s lightning-fast 4GLTE network.

“It’s incredible! Celcom offers an unbeatable network that gives our customers the fastest connection speed to enjoy their new devices to the fullest, wherever and whenever they want to. With our value for money packages and our lightning-fast 4G LTE network, customers will get the most out of these amazing new smartphones and enjoy a seamless and rewarding user experience that will enhance their mobile needs.

“Furthermore, Celcom is offering personalised FIRSTTM plans that are totally affordable and exclusive. In addition to this, and consistent with our brand promise, we have collaborated for an exclusive surprise delivery, with Malaysia’s affable celebrities. All these exclusive privileges are only enjoyed by Celcom customers and they are made to fit everyone’s needs, and with the privilege of being put FIRSTTM ,’’ he said at a press conference today.

Part of the holistic approach to enrich the customer experience, Celcom had invited renowned Malaysian celebrities to visit the homes of lucky customers, and provide them with the exclusivity of being the first to receive their pre-ordered smartphones through a personalised delivery at the stroke of midnight.

Zalman said Celcom prides itself as the strongest and widest network in the country and within the capex guidance of RM1bil for 2015 is planning to have an additional 2,300 LTE sites by the year end. He was accompanied by Tuan Syed Md Najib Syed Md Noor, Chief Customer Service and Retail Officer of Celcom Axiata Berhad at the press conference.
“Based on an Ookla report done in 2015 (an analysis of Internet access parameters, such as connection data rate) on LTE throughput downlink speed test, Celcom registers 93% average throughput of above 5Mbps in which 16% of it with average throughput of more than 30Mbps,’’ Zalman added, adding that the LTE population coverage in the country, is expected to reach 56% by the end of the year.

FIRSTTM Basic 85 plan offers up to 5GB Internet + 5GB WiFi with Internet Optimiser, Complimentary 12GB Internet, 700 Calls & 700 SMS with Calls & SMS Optimiser, customers can enjoy the iPhone 6s from as low as RM2,138 and the iPhone 6s Plus from as low as RM2,568 with a monthly commitment for as low as RM85.

The FIRSTTM Basic 85 with Max up All offers up to up to 6GB Internet + 6GB WiFi with Internet Optimiser, complimentary 12GB Internet, 950 Calls & 950 SMS with Calls & SMS Optimiser where customers can pay from as low as RM1, 768 for iPhone 6s and from as low as RM2, 198 for iPhone 6s Plus, with a monthly commitment of RM135 monthly.

The FIRSTTM Elite plan offers up to 8GB Internet + 8GB WiFi with Internet Optimiser, complimentary 12GB Internet, Unlimited Calls & SMS with Calls & SMS Optimiser, with a device price from as low as RM1,058 for the iPhone 6s and from as low as RM1478 for the iPhone 6s Plus, for a monthly commitment of RM235 per month.

All the above FIRSTTM plans come with iPhone 6s and iPhone 6s Plus of 16GB, 64GB and 128GB. The iPhone 6s and iPhone 6s Plus have been designed from the strongest glass on any smartphone and 7000 series aluminium the same alloy used in the aerospace industry, they come in gorgeous metallic finishes that now include rose gold.

In addition to the launch of the new smartphones, Celcom is also providing the best deals for anyone who wants to own their dream smartphone, with offers of up to 90% in savings at its ongoing Celcom 4G LTE Phone Fair until 31 December 2015.

This fair will be on at all Blue Cube stores, selected Celcom Xclusive Partners and Key Dealers.

For complete details on pricing on iPhone 6s and iPhone 6s Plus, please visit: For more information on iPhone, please visit:

Celcom Provides Incredible Midnight Launch Experience

Celcom Provides Incredible Midnight Launch Experience

Written by Budiey

Penggemar filem seram yang obses dengan gajet & teknologi terkini dan masih tegar menjadi pengendali portal hiburan & gaya hidup sejak tahun 2007. Kini aktif menjadi Youtuber & Podcaster yang menemubual selebriti dalam BORAK SINI HABIS SINI dan menerbitkan program BULETIN VIRAL di Budiey Channel.

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