On August 13, 2012, Adams held a “wrap party” in celebration of cease production of #willpower. A flyer, which unveiled a silhouetted variant of the album artwork, invited fans for an open event, which would feature performances from artists who have worked on the new album and others. The party also included a private listening party of #willpower attended by invited guests, and asked listeners to pick the next single, which would succeed as the third American single from the album. There was a rumor that the next single chosen was “Scream and Shout” featuring Britney Spears, which she later confirmed on Twitter.
The party featured a red carpet event, which featured the new album artwork on wallpapers surrounding the event. It features the back of Adam’s head imposed on a white background, imprinted with the words “#WILLPOWER” across. The party also featured experimental light and pyrotechnics which will be used on Adam’s upcoming tour to support willpower. The event was attended by Lindsay Lohan, Meagan Good, Nicole Scherzinger, Steve Aoki, Wilmer Valderrama, Corey Feldman, David Faustino and many others. The party itself was held at the Avalon Hollywood, where will.i.am, Steve Aoki and DJ Poet played sets of music which included music from their respective albums and new renditions of popular charting songs. will.i.am performed “Fresh Shit” and “Dirty Beat” for the very first time, along with many other samples from #willpower. This included a brand new mix for “Great Times”, which was previously released as a single in November 2011. Along with a medley of #willpower songs and “This Is Love”, he also performed notable remixes of Gotye’s 2011 hit single, “Somebody That I Used to Know”, and Kanye West’s “Mercy”.
“T.H.E. (The Hardest Ever)” was originally released as the lead single from the album on November 20, 2011. The track features vocals from both Jennifer Lopez and Mick Jagger. The single was released on the said date in the United States, and three months later on February 5, 2012, in the United Kingdom. The song peaked at #36 on the Billboard Hot 100 and at #3 on the UK Singles Chart respectively. “Great Times” was released as the lead single from the album in Brazil on November 29, 2011, as “T.H.E. (The Hardest Ever)” was not issued in the country. It peaked at number five on the Billboard Brasil Hot Popular airplay chart.
“This Is Love” was released as the second single from #willpower on June 24, 2012. The track features vocals from Eva Simons. The song premiered on Capital FM and BBC Radio 1 on May 14, 2012. It was later confirmed that the single would be released in the United Kingdom first on June 24. The music video for the song, part of which was shot on London’s south bank, with the Tower Bridge in the background, premiered on May 25, 2012. The track itself was produced by Steve Angello from the Swedish House Mafia. The track peaked at #1 on the UK Singles Chart, earning Will his first number one single in the United Kingdom. The track was released in the United States on June 19, 2012, officially impacting Top 40 Mainstream radio, and being promoted with a performance on America’s Got Talent.
“Scream & Shout” was released as the third single from #willpower on November 20, 2012. The song features vocals from American singer Britney Spears. Both Spears and will.i.am confirmed the filming of a music video for the single’s release via their Twitter accounts. The single was released in the United States prior to its release in the United Kingdom. The track first leaked online on November 17, 2012. It features Spears chanting in an English accent, and a sample of the famous ‘Britney, bitch’ hook from her single “Gimme More”. The accompanying video was filmed on the weekend of October 13 and 14, 2012 at Delfino Studios in Hollywood, California. The song received it’s worldwide radio debut on November 19, 2012. The music video premiered on November 28, 2012 during The X Factor. The track also officially impacted Top 40, Mainstream and Rhtyhmic radio on November 27, 2012. The track is will.i.am’s most successful solo single to date with a new remix out in late january remix features Lil Wayne, Britney Spears, Waka Flocka Flame, Hit-Boy & Diddy. a new music is to follow the song’s release.