AIRASIA NAMED ASIA’S BEST LOW COST CARGO CARRIER
KUALA LUMPUR, 10 MARCH 2011 – AirAsia, the world’s best low cost carrier, continues to exert its presence in the cargo industry by winning the Best Low Cost Cargo Carrier Award at the first Aviation Awards Asia. The award was presented at the Asian Aerospace 2011 held in Hong Kong recently.
The Aviation Awards Asia saw nominations in five major categories adjudicated by a panel of distinguished professionals from the aviation industry. Winners of the awards were judged on achievement areas such as innovation, customer service, the deployment of technology to improve efficiency, safety-improvement initiatives and overall business strategy.
Sathis Manoharen, Regional Head of Cargo, AirAsia, said, “We are very happy to have received this award in the very first Aviation Awards Asia which celebrates and recognizes champions in the Asian aviation industry. It is an honour to be recognised by your peers, and the award is testament to the efforts and belief of everyone involved in AirAsia Cargo to make us what we are today. The award comes right after we were named the Fastest Growing Airline for Cargo by the Guangzhou Baiyun International Airport. To be recognized in China, and now the whole of Asia as market leaders in the cargo industry will only spur us on to greater heights.”
AirAsia optimizes on its extensive route network and flight frequencies to reach more destinations and achieve faster delivery time. Cargo is identified as one of AirAsia’s major revenue-generating channel as well as a huge contributor to its ancillary income. AirAsia also offers rates considerably lower than its competitors in the cargo industry.
AirAsia is strengthening cargo operations in part to protect its bottom line against fluctuations in fuel prices.
Asia’s largest low-cost carrier has been tying up with more cargo agents and large export-import firms in the markets that AirAsia flies to. It is also reaching markets beyond its current route network through other airlines with which AirAsia has special pro-rate agreements. These major airlines extend AirAsia’s reach to more cities in East Asia, the Middle East and Africa.
AirAsia’s most popular cargo items are perishables, machine and car parts, electronics, shoes and apparels.
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