Unveiling Celebrity Sofa Creations by Macy
At the helm of one of the nation’s largest and well-known furniture stores, Mr Choong Kar Weng, Executive Director of Macy, invited local celebrities from different backgrounds to showcase their creative talents in the “Celebrity Sofa Creations by MACY” campaign to raise funds for Nur Salam/Yayasan Chow Kit. These limited edition celebrity sofa creations will be on sale at IPC (Ikano Power Centre) from the 25th of May to 12th June (Wisma Minlon up until July 15th) whereby 100% of the proceeds will be given to Yayasan Chow Kit. This campaign is in conjunction with the ‘Macy Sofas and Curtains Festival’ held 20 May till 12 June 2011.
Some of Malaysia’s most popular actors, TV hosts, deejays, musicians and performers came together to express their own individual style by designing a custom made sofa from scratch. Celebrities such as Harith Iskander, Amber Chia, Jojo Struys, Vanidah Imran and Rashidi Ishak, Daphne Iking, Dynas Mokhtar, Ash Nair, Dennis Lau, Joey G, Patricia Sue Lin Knudsen and Hannah Lo all gathered at MACY to pick out their favourite fabrics, colour combinations and styles to design their own personalized sofas, to their taste.
“The sofa I have designed is something that will catch your eye the moment you walk in the room.” explained Harith Iskander who settled for a green and black sofa.
There’s an interesting back story to each creation. Daphne Iking was inspired by her own heritage when she was designing her sofa, “I infused a touch of ethnicity and culture to the design of my couch to reflect my ‘kampung’ roots and traditional kadazan dusun culture. The dark brown velvet base complements the retro feel of wooden armrests for the ‘back to nature’ feel.”
Local award winning actress, Dynas Mokhtar designed a sofa that would be ideal for new mothers. She explained that “your baby deserves the best and so do you! Featuring an extra tall back for neck and back support as well as extra high arms to assist in cradling, this sofa is sure to provide maximum support and comfort for both you and your baby.”
MACY has long been revered as one of the most people-oriented retailers in Malaysia, having recently started a road show to raise awareness about better sleep for everybody, entitled “MACY: Helping Malaysians Sleep Better.” It is this intrinsic all-around altruistic philosophy that makes Choong Kar Weng’s brainchild company stand out in the sea of retailers out there. “We want to let people know that we actually care about our customers. We don’t just sell furniture. We try to build lives and fulfill dreams”
The unveiling of all celebrity sofa creations will be launched at MACY headquarters, hosted by celebrity emcee, Jojo Struys at Wisma Minlon in Sri Kembangan on the 23rd of May from 2 – 4:30 PM. Dennis Lau will be rocking it out on his electric violin for the kids of Nur Salam who will also be treated to an exclusive performance by Jojo Struys showcasing her astounding tap-dancing skills to live percussion. Hannah Lo will be collaborating with Ash Nair on a special singing number. This is a truly unique launch not to be missed showcasing creativity, talent and some of Malaysia’s most well-known celebrities coming together for a good cause.