UNIQLO’s Spring Summer 2013 Collection

UNIQLO launches its Spring/Summer 2013 AIRism collection, a revolutionary innerwear

UNIQLO’s latest strategic and innovative product, AIRism, is an innerwear that offers a superb combination of features and benefits that will change conventional perception about innerwear forever.

As the name suggests, AIRism feels light on the skin and cool to the touch, giving the wearer a sense of breezy weightlessness as if one is wearing nothing at all. It is an innerwear that keeps the wearer comfortable all day, every day.

Key features of AIRism
1 ANTI-BACTERIAL, ANTI-ODOUR
2 BUILT-IN DEODORISER
3 COOL TO THE TOUCH
4 HEAT RELEASE
5 MOISTURE ABSORPTION AND RELEASE
6 SILKY TEXTURE
7 STRETCHABLE

1. Special material minimises the growth of odour-causing bacteria and limits perspiration-induced odour
2. Special fabric processing ensures the source of odours, such as perspiration, is absorbed and neutralised
3. Lightweight material that feels refreshingly cool to the touch
4. Special fabric quickly releases heat from your body to help you stay cool Fibres wick away trapped moisture, so that perspiration dries up instantly to ensure a comfortable feel
5. Ultra-fine fibres bestows a soft and smooth sensation on skin
6. Fabric stretches to fit snugly without bagginess or restricted movement