UNIQLO today announces in Malaysia its collaboration with local Malaysians for its LifeWear Spring Summer 2014, AIRism campaign.
Themed ‘My AIRism’, the campaign features six different Malaysians from all walks of life. They are: Pop Punk Band BunkFace; Entrepreneur and Travel Blogger Kenny Sia; Yoga Instructor Ninie Ahmad; Chef Celina Khor; Photographer Annas Easkey; and Dancer Cecelia Yong.
Starting 9 April, UNIQLO will host a microsite at http://airism.com.my/, following them in their daily lives with AIRism. UNIQLO fans can join the AIRism journey by participating in a series of activities, such as yoga classes with Ninie, jamming sessions with BunkFace, dance classes with Cecelia, and cooking classes with Celina.
UNIQLO is also giving away AIRism to allow people in Malaysia to try the innovative innerwear – from 22 April, at the same site. UNIQLO fans can share their AIRism story with the #UNIQLOMYAIRism hashtag on Facebook, Twitter, Instagram and Youtube, to stand a chance to win RM50 UNIQLO vouchers throughout the campaign.
The sign up schedule follows:
|Sign up for Yoga Class and Jamming Session with Ninie Ahmad and BunkFace||9th April|
|Sign up for Dance Class and Cooking Class with Cecelia Yong and Celina Khor||14th April|
|Sign up for AIRism giveaway||22nd April|
Satoshi Onoguchi, Managing Director of UNIQLO (Malaysia) Sdn. Bhd. and UNIQLO (Singapore) Pte. Ltd., said: “We are proud to collaborate with these six Malaysians, and be a part of their daily lives through our products. We hope AIRism will enable them to comfortably live their passion, and become an extension of their lifestyle.”
Speaking on AIRism, members of pop punk band, BunkFace said, “When we perform on stage, jumping and interacting with the crowd, we’re always drenched with sweat. However, we love the fact that with AIRism, we don’t need to worry. Plus, we get to meet the fans right away after performing, as it dries a lot faster, keeping us comfortable throughout.”
Developed in Japan, this innovative innerwear’s technologically advanced fibers deliver a brand new level of comfort, for all seasons. It delivers next-generation functionality that captivates people even not used to wearing innerwear. AIRism is the ultimate everyday innerwear.