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Spotify Unveils New Social Distancing Trends

Spotify is back again with its latest instalment of streaming trends. While there was gardening, DIY haircutting, baking, dalgona coffee and home workouts in the last few months, this period is more about road tripping and staycations.

But that doesn’t mean everyone is taking to vacations. In fact, there are now more than 1.3M quarantine themed playlists on Spotify globally, and some of the most popular track additions between May 5-July 30 include: “Stuck With U” by Ariana Grande and Justin Bieber, “Bored In The House” by Tyga and Curtis Roach, “Be Kind (with Halsey)” by Halsey and Marshmello, “Lockdown” by Anderson Paak and fresh off Taylor Swift’s new album, her track “exile” with Bon Iver. And we’d be remiss if we didn’t offer a special shoutout to those quarantining solo who may have been the ones adding Whitney Houston’s “I Wanna Dance with Somebody (Who Loves Me)” to these playlists — we hear you!

Here’s a round-up of other trends we’re seeing globally – note we’ve listed the timeframe for each trend. 

  • Happier vibes: We’ve noticed a shift in the overall valence – or “vibe” – of the music listeners are streaming around the world. In July, we saw our listeners streaming more upbeat music compared to previous months. If July was the “happiest” month so far in 2020 then we can point to April as the month where listeners were streaming “sadder” or more downtempo tracks.
  • Let’s go (nowhere) on a staycation: Many people are likely staying close to home rather than travelling for vacations and we’ve seen nearly a 120% increase in the creation of “Staycation” themed playlists from June to July. 
  • Is anyone bored? Yes. It turns out life has many feeling a little restless; more than 127,000 playlists have been created with “bored” or “boredom” in the title between May 5-July 30. 
  • Streaming with friends: And while social distancing remains in effect in many parts of the world, we’ve seen listeners come together via Spotify’s Group Session feature that enables Premium listeners around the world to tune into the same playlist or podcast simultaneously. 

Check out Spotify’s blog, For the Record, for even more details around the trends, we’re currently seeing on Spotify! 

Written by Budiey

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