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Shukri Yahaya & Shawn Lee Meriahkan Pelancaran Kereta Vios 2019

UMW Toyota Motor Sdn Bhd (UMWT) memperkenalkan model serba baharu, Vios untuk pasaran Malaysia. Dimeriahkan beberapa selebriti yang turut hadir antaranya Shukri Yahaya dan Shawn Lee, acara penuh meriah berprestij itu menarik perhatian ramai pengunjung dan peminat bidang permotoran.

Semasa pelancaran model Vios serba baharu itu, Toyota mengumumkan tentang harga Model Vios lima tempat duduk generasi ketiga itu ditawarkan dengan tiga varian iaitu J, G dan E dengan harga anggaran masing-masing RM77,200, RM81,200 dan RM87,300. Kepada yang berminat, nanti jangan lupa ke showroom Toyota berdekatan dengan anda ya!

All-New 2019 Vios
Stars of As Never BeforeShukri Yahaya and Shawn Lee giving a mini performance and posing for a photo with the all-new Toyota Vios.  

Presiden UMWT, K Ravindran, berkata model yang mendapat penarafan lima bintang daripada ASEAN NCAP dijangka bakal mendapat sambutan pengguna kerana ia hadir dengan harga yang sama seperti Vios generasi sebelumnya.

All-New 2019 Vios
Stars of As Never BeforeShukri Yahaya and Shawn Lee giving a mini performance and posing for a photo with the all-new Toyota Vios.  

“Harga Vios serba baharu ini lebih kurang sama kerana kita mahukan pengguna terus menikmati penjimatan tetapi mempunyai teknologi dan reka bentuk terkini.

“Malah ia akan dipasangkan di kilang baharu UMWT yang mampu mengeluarkan 50,000 unit setahun.

“Untuk pasaran tempatan, Vios baharu dilengkapi enjin empat silinder 1.5L DOHC 16 injap dengan Dual VVT-i bersama transmisi CVT tujuh kelajuan dengan mod Sport Sequential Shiftmatic.

“Selain menjimatkan, enjin ini mampu menjana 107PS pada 6,000 rpm dan 140Nm tork pada 4,200 rpm,”

– Presiden UMWT, K Ravindran
All-New 2019 Vios
Mr. Akira Kasamatsu, Deputy Chief Engineer of Toyota Motor Corporation, talking about the features of the new Vios and how it is All About The Drive. 

Sebanyak tiga varian ditawarkan iaitu Vios 1.5J, 1.5E dan 1.5G dengan beberapa ciri yang dinaik taraf berbanding model sama sebelumnya.

Ketiga-tiga model ini menerima tujuh beg udara, Lampu Nyalaan Siang (DRL), Brek Anti-Kekunci (ABS), Agihan Daya Brek Elektronik (EBD) dan cagak ISOFIX.

Selain itu, ciri standard lain ialah stereng kuasa elektrik (EPS), sistem kemasukan tanpa kunci, butang penghidup enjin, pendingin hawa automatik dan sensor parkir belakang selain Bantuan Mula Mendaki (HSA) serta sistem peninjau titik buta dan Rear Cross Traffic Allert (RCTA) sebagai ciri standard untuk varian E dan G.

All-New 2019 Vios
Mr Ravindran K., President of UMW Toyota Motor, giving his opening note and explaining the inspiration behind the music video As Never Before

Varian E turut didatangkan bersama lampu belakang LED, lampu kabus, cermin sisi automatik dengan lampu isyarat, stereng pelbagai fungsi dan sistem infotainment DVD-AVX dengan kamera 360 darjah.

Dalam pada itu, varian G pula hadir dengan ruang dalaman balutan kulit, lampu utama projektor, rim 16 inci, filem penapis haba premium, paddle shifter, kluster instrumen Optitron dengan paparan pelbagai maklumat (MID) bersaiz 4.2 inci, enam pembesar suara dan sensor parkir depan.

All-New 2019 Vios
The all-new 2019 Toyota Vios featured at its official launch at KL Citywalk today.

Ciri keselamatan turut dipertingkatkan bagi varian ini seperti sistem peninjau pandangan panoramik, perakam video digital hadapan (DVR) dengan ciri amaran perlanggaran depan (FCW) dan amaran pertukaran lorong (LDW).

Lima pilihan warna ditawarkan iaitu biru metalik, merah metalik, hitam, perak dan putih.

Toyota Celebrates the Launch of its All-New 2019 Vios

As Never Before, with A Grand Music Video

UMW Toyota Motor releases its first ever music video starring the All-New Toyota Vios, Malaysian celebrity Shukri Yahaya and beatboxer Shawn Lee

Kuala Lumpur, 24thJanuary 2019 –Sportier and more advanced than its predecessor, the newest generation Vios was officially introduced today through its very own music video, a project created to defy convention and reignite Malaysians’ desire for this ever popular urban sedan. Featuring Malaysian celebrity Shukri Yahaya and beatboxer Shawn Lee, the music video has been appropriately titled “As Never Before” and promises viewers a brief yet inspiring and authentic 2019 Vios experience.

All-New 2019 Vios

“The first ever Toyota Vios was introduced in 2003and today, we are proud to present our All-New Vios – a car that has undergone vast improvements to take driving experience to the next level. Just as we consistently bring innovation toour cars, we wanted todo the same inhow we communicate to our customers. We wanted to move past the norm and because music is a universal language, we embarked on a creative journey to produce a catchy music video that speaks directly to the hearts of our consumers while showcasing the enhanced qualities of the All-New Vios. We pride ourselves on being different from the rest of the competition, and hence, are celebrating the new Toyota Vios, As Never Before,”

– Mr Ravindran K., President of UMW Toyota Motor.

The inspiration began from the brand itself with its new brand premise “All About The Drive” for the All-New Toyota Vios. It inspired Toyota to create marketing ideas beyond conventional mediums and leverage on digital content that came in the form of musical entertainment.

The first attempt for Toyota and the Vios, the music video is an amalgamation of the car’s aesthetic design, on-road drivability and performance as well as the new image. “As Never Before” relied on placing special cameras on specific points on the car to shoot the music video, giving the brand the opportunity to highlight the car’s optimum styling, performance and drivability when manoeuvring tight corners and sharp turns.

All-New 2019 Vios

“This was a bold move for Toyota. By pushing the boundaries of what a typical car commercial looks like, Toyota has cemented its place among inspiring brands. The entire production, from its inception, required approximately three months and over 50 people to complete. It was a quite an interesting challenge but at the end of the day, it was all worth it. We hope Toyota doesn’t stop here and that the creativity will be kept alive,”

– Rajay Singh, one of three renowned film directors to produce this video.

““As Never Before” is by far the largest scale music video for UMW Toyota Motor Malaysia not only in terms of production scale but overall creativity and effort as well. We also added magnitude to the music video by having two of our leading drivers of Toyota Gazoo Racing (TGR) to represent the brand and complete the image of the All-New Vios. Right from day one, Shukri Yahaya and Shawn Lee had the perfect chemistry as they were the only two driving together since the inception of Toyota Gazoo Racing in Malaysia and they have held their own in several races in the Sporting Class,”

– Akio Takeyama, UMW Toyota Motor’s Deputy Chairman who is also an accomplished TGR racer himself.

Shukri Yahaya, whose journey with Toyota motorsport began in 2017-2018 season as a TGR racer, said that he was excited to be a part of this project and is immensely proud of the collective effort invested to create this music video.

“This isn’t a project I’m accustomed to but it is close to my heart given my nostalgic history with Toyota. The spirit of the 2019 Toyota Vios is to exceed expectations by recognising trends and innovations, and ultimately be something better. This music video personifies that, and we hope our fellow Malaysians will be motivated to be better as well,”

– Shukri Yahaya

Also a fellow TGR racer, beatboxer Shawn Lee added that the nature of how the music video was shot makes it even more impressive, solidifying it as a memorable event in Toyota’s marketing history.

“It was an honour to have been a part of this music video. Beatboxing and entertaining has always been and will always be my passion, but this project has elevated that to another level. What makes this project special is the creative ability to fuse music and automotive to create something fresh – I certainly look forward to being involved in more of such projects,”

– Shawn Lee

For more information, please visit: https://toyota.com.my/

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Penggemar filem seram yang sentiasa mengemaskini pengetahuan tentang gajet & teknologi masa kini dan masih tegar menjadi penulis portal hiburan & gaya hidup sepenuh masa sejak tahun 2007. Kini aktif menjadi Youtuber yang aktif menemubual selebriti dan menerbitkan video Buletin Viral di Budiey Channel.

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