[dropcap]A[/dropcap]XE is going where only few have gone before: a trip to space. To recruit cadets for this epic journey, AXE has created the AXE Apollo Space Academy (A.A.S.A) with space legend, Buzz Aldrin. By joining A.A.S.A at AXEApollo.com, guys and girls will have a chance to compete for a trip to space on a flight with international space agency, Space Expedition Corporation (SXC).
From 11 June to 17 June 2013, AXE gave consumers the opportunity to live the astronaut experience at the Center Court of Suria KLCC. With sightings of the fully-suited AXE-tronauts, photo-taking sessions and giveaways of the pocket-sized AXE Apollo deodorant body spray, the public experienced a real taste of the extra-terrestrial. As an added treat, Malaysia’s space hero, Dato’ Dr Sheikh Muszaphar Shukor, made a surprise guest appearance to the delight of the gathered crowd, and Malaysian space-hopefuls. The first Malaysian Astronaut spent time with members of the public by sharing his experience in space, taking photos before participating in a brief question & answer session.
[pullquote align=”right”]AXE Apollo Space Academy roadshow receives surprise visit from Dato’ Dr Sheikh Muszaphar Shukor[/pullquote]
Dato’ Dr Sheikh Muszaphar Shukor.
“I went to space on 10 October 2007. It was the most magical feeling you can ever imagine. I felt like I could stay there forever and never return home. Ever since I was 10 years old, I remember looking up to the stars wondering what life would be like in space. However, there were people who said it was all a ridiculous dream. For those of you that have always wondered about outer space, keep that dream because you will never know when an opportunity comes along, such as this wonderful campaign with the AXE Apollo Space Academy.”
In this campaign, AXE Malaysia hopes to unearth the one individual that aspires to be something more – a national hero. Inspiring ordinary Malaysians to go beyond their boundaries, the potential space traveller will have the opportunity to be with the stars, and return heroically as the pride of the nation. Now in its final push, the campaign will close its submissions on 31 July 2013.
The pathway for Malaysians to become a national hero begins by signing up at AXEApollo.com. Contestants will then be required to garner support from fellow Malaysians via online voting, before being shortlisted to be part of the national challenge. Here, only the best will be chosen to represent Malaysia at the AXE Apollo Space Academy camp in Florida, United States, vying for a spot for a journey to the final frontier with contestants from 60 countries around the world.
AXE, a leader in men’s care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant body sprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men’s grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant body sprays, AXE is the largest men’s deodorant brand in the U.S.
The brand’s mission is to help give guys confidence with grooming products that reflect individual personality and lifestyle.
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011. More than half our sales are generated in emerging markets (56% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known brands such as Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Radox, Sure and Lifebuoy.
Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.
Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 14 consecutive years. In 2012 we were also named leader of the Food and Beverage supersector. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and for the second year we topped the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility latest annual survey (2012).
For more information about Unilever and its brands, please visit www.unilever.com.
Space Expedition Corporation (SXC)
Space Expedition Corporation (SXC) will offer daily commercial flights into space as of 2014 on the XCOR Aerospace’s Lynx suborbital reusable launch vehicle. Participants will have a life-changing experience when viewing our planet Earth from 100+ kilometers and achieving astronaut status. The Lynx is a two seat fully reusable spaceplane that is designed and built by XCOR Aerospace (XCOR). SXC is the launch customer of this space vehicle that comfortably takes off and lands as a normal airplane from regular airports. The Curacao airport in the Caribbean will most probably be the first location – and first purely commercial Spaceport – outside the USA. The flexibility of the Lynx spacecraft makes it possible to operate from almost any commercial airport. XCOR and SXC have sold over 200 flights to date. The Lynx’s full reusability ushers in a new era for the aerospace industry, potentially foreshadowing future superfast long range environmentally friendly travel outside our atmosphere. It is this vision that made KLM airlines decide to offer a partnership to SXC in 2010. The company is led by CEO Michiel Mol who has a strong international track record in IT (founder LBi), Formula 1 (founder Sahara Force India Formula 1), and Marketing (founder Guerilla Games) among other pursuits. www.spacexc.com