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Maxis FIFA World Cup 2010

MAXIS BERHAD
MAXIS CUSTOMERS FIRST IN THE WORLD TO EXPERIENCE FULL 2010 FIFA WORLD CUP􏰀 MATCH REPLAYS ONLINE, PLUS ORIGINAL CONTENTS AND COLLECTIBLES

Maxis kicks off with an end-to-end commitment filled with exclusive experiences for the football community

Maxis Berhad (􏰁Maxis􏰂), the country􏰂s leading integrated communications provider today followed up on its earlier announcement of mobile broadcast sponsorship of the sporting world􏰂s most wanted event, the 2010 FIFA World Cup􏰀 with a full kick-off of its services and contents specially developed to keep over 12 million customers ahead of every move in the game from 11 June till 11 July.

Said Jean-Pascal van Overbeke, Maxis􏰂 Chief Operating Officer, “As the biggest converged company and content player in the country, we are extremely invested in and committed to offering Malaysians the ultimate World Cup experience. This simply would not have been a possibility during the last World Cup, and would not even have been the same experience one year ago. But today, our completed network modernisation, our progress in product innovation and our key partnerships come together on an 􏰁integrated Maxis-World Cup platform􏰂 to bring our customers a mobile and online experience which will add a new dimension to sports spectatorship and to Malaysian passion for the game.

Added van Overbeke, 􏰄We have been preparing for some time now to take our level of commitment to our customers to another stage of integrated play. This means that we will be first to bring you what means most to you, anytime, anywhere, with flexibility of choice in how you want to view it, play with it, add to it, or share it. The latest innovation in this space is Catch Up TV, accessed through the dedicated Maxis World Cup web portal, which lets our customers view full match replays on demand. Through our range of mobile and online offerings for the 2010 FIFA World Cup􏰀, our customers will get a glimpse of our coming seamless delivery of next generation broadband, voice and data packages and IPTV, increasing individual choice while creating shared experience.

2010 FIFA World Cup􏰀 online, on your mobile, from exclusive apps and at your feet

All the news as its happening

Maxis􏰂 online customers will enjoy streaming of all 64 live matches through the Maxis World Cup web portal at http://www.maxis.com.my/FIFAworldcup. Maxis􏰂 mobile customers will enjoy the same privilege on their 3G devices. In both cases, standard data charges will apply but access to the coveted content is free.
Other services providing free content and up-to-the-moment updates include: SMS Alerts giving end of day results and Video Highlights featuring forecast commentary and full time game updates. To subscribe, send ON FREE to 22010 to obtain SMS Alerts and ON VID to 26000 for Video Highlights.

For only RM2 per week, football devotees can subscribe to comprehensive services contained in the SMS Match package featuring game previews, team line-ups, goal alerts and full time outcomes. For RM5 a month, the SMS/ MMSNews package or SMS Trivia package will bring customers news updates throughout the day, or curious football facts every day, respectively.

The full range of mobile World Cup services can be accessed by dialling *100# and selecting 􏰁FIFA World Cup􏰂 or by sending GET WC to 22010. Maxis has also designed original 2010 FIFA World Cup􏰀 applications for the iPhone, for BlackBerry and for Android devices – giving customers alerts with daily news, fixtures, results, country profiles, venue information, and hall of fame and historical data. iPhone users may download Maxis􏰂 World Cup apps from the App Store.

Original games, music, wallpapers, comics and more
This isnt the World Cup as you􏰂ve always known it, when you also get to combine your love of mobile and online entertainment with your love of the sport.
Maxis is pleased to bring gamers and footballers, the official mobile game for the 2010 FIFA World Cup􏰀. Send GET WC to 27100 to receive the EA SPORTS 2010 FIFA World Cup South Africa game for only RM8, playing as your favourite country team amongst more than 105 international teams.
To download the Official Music Package, send GET WAKA to 29000. For RM5, customers will receive one full song, one caller ringtone, one true tune and one wallpaper.

Customers may also download official Zakumi Maskot wallpapers in both static and animated versions at RM3 per download.

Maxis is also offering together with Stadiumastro.com, through the Maxis web portal, the online game StadiumAstro Fantasy. Customers have the chance to be virtual team managers and call all the shots! Points earned are based on actual players􏰂 performance during the World Cup 2010, adding an intense element of reality into the game􏰂s fantastic potential.

Comics enthusiasts will be pleased to discover the Soccer Striker Comic. Send ON SS to 23268 to enjoy at normal MMS charges, the engaging exploits of two brothers enrolled in a football league.

Still more value-added services and live atmosphere

During the season, customers will never miss an opportunity to get together with the local football community for some 􏰁live match atmosphere􏰂. Send GOL to 301 and the FINDER301 service will send you a return SMS alerting customers to restaurants, pubs, mamak spots and the like which are screening all 64 matches, and which are in their present vicinity.

4 Valley, giving away HTC Android phones. Find out more by joining or following FINDER301

What􏰂s more, GOL FINDER301 will host parties for World Cup fans all around the Klang on Facebook or Twitter, with full details at http://gol.finder301.com
Maxis􏰂 Malaysia ambassadors for the 2010 FIFA World Cup􏰀, football icons Dato􏰂 Soh Chin Aun, Santokh Singh, James Wong and Hassan Sani, have brought a legendary atmosphere to on-ground events in May till the present start of season. Malaysians may still look forward to more from them, in the World Cup Chat Lounge via Maxis Voice Portal, from 12 June till 11 July 􏰅 where they􏰂ll share their thoughts about the upcoming state of play. To participate, customers need to dial 13232 to join the World Cup Chat Lounge. They may also join them in a game or two at Karnival Jom Heboh Kuantan on 26 and 27 June.

Exclusive Maxis-World Cup collectibles

What􏰂s World Cup without its souvenirs as well as memories? Until 31 July, customers may pick up limited edition, football-themed top-up cards 􏰅 the Hot Ticket at RM8 or RM15, building in the guaranteed best deals on calls and SMSes to all networks. Maybe best of all, the Hot Ticket also comes together with free, 3D postcard and poster collectibles of the top 16 players.

For more information on Maxis􏰂 2010 FIFA World Cup􏰀 broadcast and content offerings, please visit http://www.maxis.com.my/FIFAworldcup

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