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Maxis Berhad Launch ONEMusic

MAXIS GIVES MUSIC LOVERS MORE, WITH ITS LATEST INTEGRATED SERVICE, ONEMusic All the music, all the time, for always to your mobile, PC and more

Maxis Berhad (‘Maxis’), Malaysia’s leading integrated communications provider and number one digital music retailer, today launched a new leap ahead in music delivery and enjoyment, designed for simple, extensive, ubiquitous and permanent access to today’s most wanted music content.

ONEMusic Image 1

ONEMusic brings you local and international music in all genres and in four languages (English, Bahasa, Chinese and Tamil), through more channels and to more platforms for an anytime, anywhere quality of experience. It’s essentially a download service designed to satisfy music lovers Malaysian-style, with an all-you-can-eat approach and longer-lasting value, placing Malaysian music fans at the centre of the digital music revolution.

Said Maxis’ Chief Operating Officer Jean-Pascal van Overbeke, “As Maxis continues to offer through its integrated platform, services which will change the way you live, work and play – we are glad to be first to bring to Malaysians, a music service spanning both songs and music videos, which can be enjoyed across today’s choice landscape of connected devices, at a simple, all-inclusive price of RM8 a month.”

“Whatever your choice of device, whether you choose to spend more time on the move or at home, so long as you want on-demand music which you can download for permanent access to your device libraries, ONEMusic will give you this. Never before in the Malaysian music arena, has there been a way for music-makers to reach their audiences so easily, in colour as well as sound. We hope this will help to support music culture and enrich our shared experience.”

Today’s launch of ONEMusic together with some of Malaysia’s most talented music artistes is yet another in a continuing series of steps by Maxis to lead in and grow the mobile contents landscape, an essential component of an integrated services ecosystem which also includes access to the widest variety of advanced devices and to Maxis’ speedy and optimised fixed-mobile converged network.

Said T. Kugan, Maxis’ Vice-President and Head of Product, Devices and Innovation, “Maxis has for many years grown its music offerings in tandem with the evolution in music formats, from mono- and polyphonic ringtones to full MP3 files. Maxis was the first to introduce caller ringtones to Malaysia in 2004. Now, taking advantage of device and network technology and a transformation of service delivery architecture to accommodate next generation services – we are proud to bring to Malaysians, the first multi-channel, multi-platform, multimedia music service which makes instantly available, an unlimited number of downloads to an increasing range of mobile and broadband devices including the coming wave of tablet offerings and to television sets. Maxis will continue to make music a key area of its innovative range of integrated entertainment services including online gaming, fashion and IPTV, further evolving its library and delivery of music.”

Also present at the launch of ONEMusic, were hit artistes such as Sofaz, Project Pistol, Mizz Nina, Wu Jia Hui, Soo Wincci, Sasi The Don, Emcee Jesz amongst over 100 friends from the recording industry. Music industry representatives Mr Ng Cheong Hock and Mr Edwin Tan, Chairman and Executive Director of One Stop Music (OSM) Sdn Bhd together with Mr van Overbeke and Mr T Kugan officiated the new era of anytime, anywhere music availability with a dramatically-staged revelation.

Maxis customers can subscribe to ONEMusic by sending “On ONEMusic” to 29000 through SMS, by surfing to the Music Unlimited website at musicunlimited.com.my or by dialing *100# for Easy Menu.

ONEMusic is also offered as a value-added service inside select Maxis Home Service wired broadband bundles, together with free modems and residential gateways for the full Home experience of the networked world. See maxis.com.my/personal/broadband/wired_package for more on the latter.

Maxis’s content ecosystem expands further into a leading range of services spanning the areas of health, enterprise, online commerce, public services and more, to better serve the changing needs of 13 million customers.

The Company recently launched Pocket Doctor on 17 September 2010, the world’s first health reference mobile service, delivered on the internet, through WAP and also SMS to make professional health advice widely available. Shortly after on 22 September, Maxis launched Malaysia’s first applications store the Maxis 1Store, offering customers relevant applications for over 100 types of devices while making available to content developers, software development kits (SDK) with tools that leverage Maxis’ integrated network capabilities.

For more information on ONEMusic, please visit www.musicunlimited.com.my For more information on Maxis, please visit www.maxis.com.my

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