PUMA ROLLS OUT MALAYSIA’S FIRST “PUMA MOTORSPORT POP-UP STORE”
PUMA MOTORSPORT Pop-Up Store to Launch at Pavilion on 21 March 2011
KUALA LUMPUR (14 MARCH 2011) – PUMA fans have reason to cheer even harder this F1 Season as leading sports lifestyle company, PUMA, will roll out its motorsport themed Pop-Up store, at Pavilion on Monday, 21 March 2011.
This is the first time the PUMA MOTORSPORT POP-UP STORE will be set-up in Malaysia, offering enthusiasts easy access to the PUMA Motorsport Collection and PUMA’s Ferrari Inspired range, which includes its Ferrari Licensed Collection for F1 enthusiasts.
The Pop-up store will be positioned at Pavilion (near La Bodega) from 21 March to 1 April 2011, and again at the Sepang F1 Circuit from 8 April to 10 April 2011, in conjunction with the F1 Grand Prix.
A custom built display and sales showcase, it allows the discerning F1 and Motorsport enthusiast to browse, appreciate and purchase the very latest PUMA Motorsport and PUMA Ferrari Licensed Collection in the stylish and F1 themed area. Designed for all things related to fashion and motorsports, the PUMA MOTORSPORT POP-UP STORE is definitely the place to go for Malaysians to get their hands on limited edition Ferrari and PUMA motorsport merchandise.
To celebrate the opening of the Pop-up store in Pavilion, PUMA will be giving its customers an opportunity to win a pair of Malaysian Grand Prix Garnet Grandstand Tickets worth RM 1,400 upon purchase of PUMA merchandise. Early birds – the first 3 shoppers with any purchase each day – will also have a chance to win a PUMA Ferrari Cap. Loyal shoppers will also be rewarded with cool PUMA premiums with minimum spend of RM300 on PUMA Motorsport products.
To add to the excitement, visitors to the PUMA Motorsport Pop-up store will be able to see a gathering of Ferrari’s that will take place at Pavilion on Sunday, 27 March 2011. This and other activities will lead to a fun filled experience for the discerning motorsport’s enthusiast.
The PUMA MOTORSPORT POP-UP STORE was first launched in Korea and will be heading to Singapore in September 2011, as part of a regional initiative to promote the sought-after PUMA Motorsport Collection range.