Global Sports Brand PUMA partners with one of New York City’s trusted names in streetwear, RISE NYC, for the “New York Is For Lovers” footwear project featuring the classic PUMA Blaze of Glory.
New York Is For Lovers celebrates the unique ambiance of the city that RISE calls home. Quite often New York is seen rude or brash from the outside, however, at its very core, its triumphed through tragedy, overcame obstacles and have shown so much willingness to give, through warmth and compassion.
PUMA PARTNERS WITH RISE NEW YORK TO RELEASE THE
“NEW YORK IS FOR LOVERS” BLAZE OF GLORY
RISE NYC co-founder, Chase Ceparano worked with PUMA to pay homage to the city where he grew up in and how it embraces all the lives affected from the fight with HIV/Aids. Chase adds, “I love New York is more than just a slogan for shopping bags, it’s a way of life.
To love New York is to love New Yorkers, all New Yorkers. Every banker, busker, and bus boy. By educating each other and looking at these issues honestly and seriously we are fighting to erase stigma, empower our friends, and remember the ones we’ve lost. To really know someone is to love them. We invite you to know those engaged with us in this fight.”
“New York Is For Lovers” Blaze of Glory is featured in a solid rich leather execution with overlays in suede and collar in techy mesh. The two-tone laces and speckled midsole speak true sneaker language where the twist is coming through the heart-shaped laser cut panel and the laces jewels with the personalized message.
The RISE for PUMA “New York Is For Lovers” Blaze of Glory drops 19th December at Solewhat priced at RM530.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
As a retailer, RISE’s primary goal is to elevate our hip-hop and skate culture-influenced adolescence into something a bit more grown-up. Its specialty lies in the ability to present a darker, more sinister undertone, while maintaining a minimalistic vibe. This aesthetic is born from the Internet and has allowed RISE to become a well-rounded lifestyle boutique for both established influencers and the early adopters. These elements give RISE a competitive edge compared to our contemporaries, allowing a clear point of difference.