MTV INNOVATES FOR 2017 “VMAS” WITH TWO AUGMENTED REALITY EXPERIENCES
MTV AND VIACOM NEXT REVEAL VMA MOON PERSON FACEBOOK CAMERA EFFECT VIACOM VELOCITY AND 8i LAUNCH ICONIC MOON PERSON HOLOGRAM IN HOLO MOBILE APP
FIFTH HARMONY TAKES OVER @INSTAGRAM STORIES LEADING INTO FIRST EVER VMA MAINSTAGE PERFORMANCE
“Down” featuring Gucci Mane on Instagram Stories. “Down” is the first single from Fifth Harmony’s forthcoming third album due out in 2017 via Syco Music/Epic Records.
FIFTH HARMONY TAKES OVER @INSTAGRAM STORIES
Fifth Harmony will take to @Instagram to give fans inside-access to their 2017 VMAs experience on stories. The VMA nominated group will bring Instagram’s community of 250 million daily stories users on a behind-the-scenes journey as they get ready for Sunday’s big night. From sneak peaks as they get glammed and styled, to squad dance rehearsals for the evening’s performance, Fifth Harmony will take over @Instagram’s IG Stories to capture the journey as they count down to their first-ever VMA mainstage performance.
MOON PERSON CAMERA EFFECT ON FACEBOOK
The Facebook Camera Effects Platform turns smartphone cameras into the first AR platform, providing an opportunity for artists and developers to create effects for the Facebook Camera. The 2017 “VMAs” will be one of the first awards show to use this recently launched experience featuring an iconic “Moon Person” themed effect. With a VMA countdown clock at the top and a “brace for impact” audio message, people can adorn an astronaut helmet and share the short video easily with friends.
Included with this new platform are two creative tools, Frame Studio and AR Studio that give the Facebook community the power to create a full spectrum of camera effects, from simple frames to interactive augmented reality (AR) experiences. This platform empowers artists and developers to connect art with data to bring AR into everyday life through the Facebook camera. To use the VMA Moon Person effect, developed in-house by Viacom NEXT, tap on the
– MTV today announced two augmented reality (AR) experiences, including a
partnership with Viacom NEXT to launch the VMA AR studio Moon Person camera effect on Facebook. Additionally, Viacom Velocity collaborated with 8i to release a collection of 3D photorealistic Moon Person holograms on the recently-launched mobile AR app Holo. The powerhouse pop group Fifth Harmony will be taking over the flagship @Instagram account to share all the behind-the-scenes moments leading into their VMAs performance The VMAs will premiere live on MTV Asia on Monday, 28 August: Pre-Show (6am WIB, 7am MY/SG) and Main Show (7am WIB, 8am MY/SG). The repeat telecast airs on the same day: Pre-Show (6pm WIB, 7pm MY/SG) and Main Show (7pm WIB, 8pm MY/SG). camera icon on the top left corner of the Facebook app or swipe right from your News Feed to open the new in-app
3D PHOTOREALISTIC MOON PERSON HOLOGRAMS ON HOLO
The VMA’s iconic Moon Person was filmed in 8i’s volumetric capture studio and is available on smartphones worldwide via the Holo app as a stunning, photo-realistic holographic rendering of the character performing a variety of trending dance moves like The Rollie, Whip & Nae Nae, and Milly Rock. Fans can virtually interact with the Moon Person, and snap a selfie or record their own music video, which make the character appear as if it was there in real life. The photos and videos can be saved and shared with friends on messaging and social apps.
App Store for iPhone and on the Google Play store for Android. For images, screenshots, and video of the Holo app collaboration featuring the Moon Person, please visit: http://bit.ly/2vmRkr6. Video can also be accessed here: https://youtu.be/bPGTQz3Ldrc. To learn more about Holo, visit thisisholo.com.
The first app of its kind, Holo is a mobile AR app that lets you add holograms of real people or animals into your real world and create videos or photos to share with friends. Created with breakthrough volumetric video technology developed by 8i, Holo features a variety of photorealistic 3D holograms that can be added into your camera view, moved, rotated and resized while recording your video.
This collaboration with the VMAs marks the first time ever Holo is leveraged to promote a landmark televised tentpole event. Holo as previously unveiled collections for Spider-Man: Homecoming and Jon Hamm’s character in Marjorie Prime to promote the films, as well as a partnership with go90 to promote their summer slate of short form videos. The app also features hologram collections of entertainers, athletes, influencers, and original characters, in a range of poses, such as: Buzz Aldrin, Anderson Silva, Debby Ryan, Superfruit, Fall Out Boy and others.
Official sponsors of the “2017 MTV Video Music Awards” include: Extra® Gum, PEPSI®, Swiffer®, Taco Bell®, truth®, and Verizon.
Viacom NEXT is working on the future of entertainment. We explore, prototype and commission novel projects for our brands (which include MTV, Nickelodeon, Comedy Central, Paramount Pictures and BET). Our partners include startups, academics (e.g., MIT, CMU, and major NYC universities via the NYC Media Lab) as well as creators, artists, and musicians. With a focus on Virtual Reality and Augmented Reality, we are making room-scale interactive music experiences, narrative worlds, games, and exploring live-action capture techniques. Visit us online at http://viacomnext.com
ABOUT VIACOM VELOCITY
Viacom Velocity is a branded content agency that offers full-service marketing solutions that seamlessly integrate brands into the cultural conversation with custom content across all of our platforms and experiences. http://www.velocityviacom.com
MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visit www.mtvasia.com.
8i’s mission is to give people the best way to connect with each other and express themselves through holograms. We provide the easiest way to create, use and experience human holograms that look real, and can be viewed from any angle, on any device for virtual, augmented or mixed reality. Our proprietary volumetric video technology transforms regular video from an array of cameras into a photorealistic hologram that can easily be integrated into a variety of immersive experiences and applications. Founded in May 2014, 8i is based in Wellington, New Zealand, and Los Angeles. Learn more at http://8i.com/.