Fitbit (NYSE: FIT) today announced Fitbit Aria AirTM, expanding the FitbitAriaTM product family with a low-cost Bluetooth scale that tracks weight and syncs with the FitbitR app to calculate BMI, giving you a comprehensive view of your trends over time alongside your activity, heart rate, sleep and nutrition data within the Fitbit app. When combined with Fitbit’s innovativewearable devices and new Fitbit Premium subscription service, Aria Air gives you access to added data, information and motivation to more effectively reach your health and wellness goals.
“In addition to being synonymous with health and fitness, Fitbit is known for offering affordable, engaging and user-friendly products that put better health and wellness in reach for more peoplearound the globe,” said James Park, co-founder and CEO of Fitbit. “Whether someone is looking to manage their weight, improve their fitness level, or manage a chronic condition, we’ve had a significantimpact on the lives of millions of people. In fact, 73 percent of Fitbit users who set a weight loss goal reduced their weight after six months of tracking it, demonstrating the power of the Fitbit platform tohelp users reach their goals.”1– James Park
Get a holistic view of your health on Fitbit
Nearly 30 percent of the world’s population is either obese or overweight, which can lead to a higher risk of cardiovascular disease, diabetes and other health issues.2 We are helping consumers take action by offering Aria Air as a low-cost scale, making it accessible to even more people.
Aria Air tracks weight using Bluetooth to easily sync data from the scale to the Fitbit app, where you can see BMI and a complete view of your essential health metrics in easy-to-view graphs and charts.
One of the biggest advantages to tracking your weight metrics with an Aria scale is that it works seamlessly with all Fitbit devices and the Fitbit app so you can view all of your activity, exercise, sleep, heart rate, nutrition, weight data and trends over time.
Through the Fitbit app, you can also log your nutrition, use calorie coaching to see how many calories you’re burning versus consuming in real-time, and compare your food consumption and exercise against your weight trends to stay on track – all on one dashboard.
Along with the Fitbit app, Aria Air supports the following features to help you manage your weight:
- Option to create a plan: Set a healthy weight goal in the Fitbit app, log your food, and viewweight trends alongside calories in and out to stick to a plan based on personal goals.
- Compatible with Fitbit Premium: Integrate with Fitbit’s new paid membership, featuringpersonalized insights and guided programs, including a two-week program to help youunderstand the importance of keeping an appropriate calorie range for your weight goal.
- Connect to partner apps: Sync weight data with popular brand apps so you can see all yourexercise, food logging and weight data in one place on the Fitbit app.
- Social support and inspiration: Access the Community section of the Fitbit app to connect withfriends, family and fellow Fitbit users for healthy eating and weight management tips, support groups and motivation.Available to Fitbit Health Solutions customersAria Air is also an affordable option for Fitbit Health Solutions customers and partners, including employers and health plans, providing an easy-to-use scale that integrates with the entire Fitbit ecosystem. The goal of providing accessible devices like this on a larger scale is to help enterprises manage and prevent costly chronic conditions like diabetes, heart disease and hypertension within their populations.
Aria Air is also the latest device made available to all Fitbit Health Solutions customers and partners globally, including health payers and plans, and employers. Enterprise customers and partners also have access to wearable devices, digital guidance, one-on-one human health coaching, virtual care and Fitbit Premium, which is available to enterprise customers through Fitbit Care.
Pricing and Availability
Fitbit Aria Air is available in black and white starting late September 2019 for MYR 238 across leading retailers like All IT Hypermarket, Best Denki, City Chain, Flash Gadget, Harvey Norman, Lazada, Thunder Match & Timekeeper. Local availability date to be announced soon.
Today, Fitbit also announced Fitbit Premium, its new paid membership service available this fall for users in 17 countries starting at MYR 39 a month or MYR 335 a year. Additionally, the new Fitbit Versa2TM is available late September 2019 at select retailers for MYR 998.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit designs products and experiences that track and provide motivationfor everyday health and fitness. Fitbit’s diverse line of innovative and popular products include FitbitCharge 3TM, Fitbit Inspire HRTM, Fitbit InspireTM and Fitbit Ace 2TM activity trackers, as well as the FitbitIonicTM and Fitbit VersaTM family of smartwatches, Fitbit FlyerTM wireless headphones, and Fitbit Ariafamily of smart scales. Fitbit products are carried in approximately 39,000 retail stores and in 100+ countries around the globe. Powered by one of the world’s largest databases of activity, exercise and sleep data and Fitbit’s leading health and fitness social network, the Fitbit platform delivers personalizedexperiences, insights and guidance through leading software and interactive tools, including the Fitbitand Fitbit Coach apps, and Fitbit OS for smartwatches. Fitbit’s paid subscription service, Fitbit Premium, uses your unique data to deliver actionable guidance and coaching in the Fitbit app to help you reach your health and fitness goals. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
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This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of Fitbit Aria Air and Fitbit Versa 2; the future availability of Fitbit Premium; future potential of the product features described in this release; and our ability to help users manage or improve their health and wellness, including weight loss. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly
competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under theheading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.