Firefly Airlines once again has rolled out a concentrated campaign which will run throughout 2019 to sustain and further attract its business and leisure market. ‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ is the direction that the airline is heading towards this year to complement its ‘Jom Jalan’ campaign as part of its effort to lure more locals to discover and re-discover the unknown places and things of our motherland, not forgetting the tourists to visit Malaysia by facilitating and developing more creative and interesting campaigns, activations and holiday packages.
Having launched the campaign ‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ earlier this week at The Saujana Hotel, Firefly kick started the campaign journey one day earlier to the launch by having a the “Come & Discover Selangor with Us” media familiarisation trip to various places around Selangor.
This effort was initiated together with Tourism Selangor and The Saujana Hotel Kuala Lumpur as media members from Penang and Kuala Lumpur visited many hidden places of attractions in the 2-day tour.
“Our country has many hidden places of attractions that are worth discovering and you will be equally surprised by how close these places are to the city. Even some locals are surprised to find certain new places to visit that are still unknown to most. We need to educate our people especially the younger generations to appreciate what our motherland has,”– Izra Izzuddin the Vice President of Marketing & Communications from Firefly Airlines
Izra also added that Firefly wants every passenger to experience every sense that a human has to enjoy the journey and make it well worth.
See It connects to places, things and people, Hear It connects to local entertainment, what’s in, what’s happening and what’s new, Sense It ropes to the beach, food, garden, park, arts and atmosphere, Feel It binds to the journey, enjoyment, satisfaction and fulfilment, Touch It links to arts, batik, shopping items, museums and Taste It chains to local food and beverage.
Some of the main highlights included in the tour was the Royal Klang Town Heritage Walk, visit to the Mah Meri Cultural Village in Carey Island and Dong Zen Temple, located in Jenjarom.
The tour continued on day two with a trip to the famous Sky Mirror in Kuala Selangor, and a quick stop over to Bukit Melawati where the main attractions include the presence of silvered leaf monkeys and long-tailed macaques, before making a final stop to visit the well-known Blue Mosque in Shah Alam.
“We have recognized a few new tourism attractions to focus this year for example, Sky Mirror Kuala Selangor, Royal Klang Heritage Walk, Kuala Kubu Bharu Eco Adventure Activities, Tanjung Sepat An Emerging Eco Agro Tourism, Kajang Heritage Centre and a few more others.
Tourism Selangor has worked closely with the tourism industry players and other stakeholders to ensure they provide the best service and hospitality,”– Puan Noorul Ashikin Mohd Din, General Manager of Tourism Selangor.
As Firefly operates from Skypark Terminal 2, The Saujana Hotel Kuala Lumpur is the best choice for passengers as the facilities of this well-appointed resort include extensive dining choices, practical function areas with a luxurious grand ballroom, 17 meeting rooms and a host of delightful recreational activities to suit the needs of all travellers.
The Saujana Hotel Kuala Lumpur is a member of WorldHotels, a global brand that brings together 500 of the world’s most unique independent hotels in 250 destinations across 65 countries worldwide.
“We are a tranquillity landscape where one can find endless possibilities to experience an enjoyable and relaxing stay experience with top class service quality,”– Peter Hourigan, Vice President of Operations/General Manager of The Saujana Hotel Kuala Lumpur
The highlight of the evening on the second day was indeed the highly anticipated event, Media Mingle 2019 held at the Zamrud function room at The Saujana Hotel Kuala Lumpur. There was a brief presentation of each brands, by Firefly Airlines, Tourism Selangor and the event’s host,
The Saujana Hotel Kuala Lumpur, where the business information and directions moving ahead in 2019 for each of the organization was shared. The start of the dinner was then marked with the “Yee Sang” toss to symbolise good luck, health, prosperity and all things favourable.
Background on Firefly
Firefly, Malaysia’s Premium Short-Haul Airline began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprops out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore. Firefly provides incredible value, convenient flight timings and excellent service to its passengers. On the ATR 72-500 passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshments, assigned seating and convenient city airports.
Firefly has received numerous awards and recognitions. In April 25, 2014 Firefly received an award for the Transportation, Travel and Tourism category. In 2012, Firefly was accorded Most Promising Brand of the Year by Putra Brand Awards. In 2011 and 2017, Firefly was conferred “Superbrand” status. Other awards received include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognized as the Best Brand in Aviation for the Brand Laureate.
Firefly connects with the world through Facebook, Twitter and Instagram.
About The Saujana Hotel Kuala Lumpur
Taking its name from an old Malay expression ‘sejauh di sana’ – as far as the eye can see – The Saujana Hotel Kuala Lumpur, 5 star deluxe hotel, 355-room retreat resort with two adjoining 18-hole championship golf courses. Scenic beauty and unconditional privacy abound, combining comfort and adventure amidst 160 hectares of lush tropical gardens. It is an idyllic haven for business and pleasure. Located only minutes from the city in Shah Alam, 30 minutes from Kuala Lumpur’s city center and 35 minutes from the Kuala Lumpur International Airport (KLIA), the hotel is only five minutes away from Skypark (formerly Subang Airport), the private jet aviation hub. Facilities of this well-appointed resort include extensive dining choices, practical function areas with a luxurious grand ballroom, 17 meeting rooms and a host of delightful recreational activities to suit the needs of all travellers. The Saujana Hotel Kuala Lumpur is a member of WorldHotels, a global brand that brings together 500 of the world’s most unique independent hotels in 250 destinations across 65 countries worldwide.