Malaysian and Singapore designers debut Fall/Winter 2012 collection at pilot fashion showcase 20 By Two – Fashion Beyond Borders
Malaysia’s Joe Chia, Alia Bastamam and Thirtyfour and Singapore’s AL&ALICIA, Lauren Jasmine and By Invite Only to exhibit from 14 Sept to 16 Sept at Publika, Solaris Dutamas
20 By Two – Fashion Beyond Borders, a Malaysian-Singaporean cross-cultural fashion exchange platform, is set to launch its debut twin retail events this September, showcasing the debut Fall/Winter 2012 collections of 18 well-known and emerging fashion brands from the two countries.
Designs will be available for purchase at the retail event held at:
The Boulevard, Publika, Malaysia
DATE: 14 Sept to 16 Sept
ADDRESS: 1 Jalan Dutamas 1, Solaris Dutamas, Kuala Lumpur
OPENING HOURS: 4 pm to 10 pm (14 Sept) & 10 am to 10 pm (15 & 16 Sept)
Red Dot Design Museum, Singapore
DATE: 6 Sept to 8 Sept
ADDRESS: 28 Maxwell Road, Singapore 069120
OPENING HOURS: 12 pm to 12 am (7 Sept) & 12 pm to 7 pm (8 Sept)
20 By Two is a collaboration between Malaysia and Southeast Asia fashion portal Tongue in Chic and Singaporean social publishing platform FashionSpace. The project hopes to cultivate relationships and further opportunities for collaboration, whether between fashion houses in the region.
As part of the exchange, Malaysian designers will be flown to attend the event in Singapore to talk about their work and vice versa. Tongue in Chic CEO Loo Jia-Wei said: “Urban markets in Kuala Lumpur and Singapore are so small, I think it’s a great opportunity to look at fashion beyond our local markets, and into regional markets. Plus, it will be a great opportunity for the Malaysian designers to connect with their existing and new fans and expand beyond just Kuala Lumpur,” Loo said.
To offer a fashion experience that truly goes beyond borders, 20 By Two will run an online pop-up store in tandem with the two showcase events. The collections, including online-exclusive pieces, will be available for sale from 6 Sept to 20 Oct at 20bytwo.com. International shipping is available.
Participating labels and designers include:
1. Alia Bastamam
2. Chic Yamada
3. Joe Chia
4. Justin Yap
5. KLutched Chic Yamada
6. Thirty Four
7. Yadotsa 1. 365
2. Al & Alicia
4. Lauren Jasmine
6. By Invite Only
7. For Insane Human
1. Al & Alicia
3. By Invite Only
5. For Insane Humans
8. Lauren Jasmine
FASHION MEETS ART
The 20 By Two – Fashion Beyond Borders retail events are a conceptual blend of fashion, art, and technology. Visitors will not only experience the latest collections exhibited as works of art, but will also be able to purchase from these new collections using state-of-the-art retail technology.
The fashion collections, which includes menswear, womenswear, jewellry and accessories will be presented as art installations in the spirit of bricolage, a postmodern assemblage of signs and symbols.
The exhibit will take place in an unexpected space for as few as three days, thus reflecting the transient qualities of fashion. At the same time, these spaces, typically suited to housing works of high art and design, emphasise fashion’s ties with not only other fields of design, but also its pervasiveness in the way we live.
A NEW RETAIL EXPERIENCE
20 By Two promises to offer a new kind of retail experience. Using the format of the pop-up store, each 20 By Two event seeks to introduce fashion shoppers to the latest in fashion retail technology.
• How do you receive discounts with your mobile phone?
• How do you get the right fit when shopping online?
• Love shopping, but hate the crowds? How do you shop for your favourite brands online?
20 By Two has enlisted the help of partners from around the globe to showcase the latest in fashion retail technology, whether it means shopping with a QR code or getting your clothing size using algorithms.
FashionSpace Founder and CEO Danielle Siauw said: “As Asia’s first fashion affiliate programme, we are always seeking to push the boundaries of what is possible for our local and indie fashion brands. Our brands often tell us that they struggle to take their brands to the next level and to go international. We have a great deal of talent here, but at some point, we felt that we needed to step in, and to use our technological savvy to help these local talents reach their full potential.”
About Tongue in Chic
Based in Kuala Lumpur, Malaysia, Tongue in Chic is a platform for fashion news, trends, talent, shopping and beauty from around the World. Founded in 2008 by Joyce Wong of Kinkybluefairy and Adrian Yap of Freeform, Tongue in Chic has grown into the definitive voice of fashion in South East Asia.
We hope to create a buzz for young fashion designers, photographers, makeup and hair artists, stylists, illustrators and talents all trying to make their mark, and provide real information to those who want to get to know South East Asia through fashion.
For more info, visit tonguechic.com
FashionSpace is a social publishing platform that lets you:
• Discover emerging designers and fashion trends
• Monetise your blog and social networks with Asia’s First Fashion Affiliate Programme
• Create lookbooks on the World’s First Social Magazine
FashionSpace brings to you the best brands from around the world under one roof. From Depression to Prada, aggregate fashion products from both independent and established brands so that you can shop from the comfort of your keyboard, tablet or iPhone. Enjoy the thrill of the hunt, finding that new fashion addition or your next shoe crush, with our thousands of retail partners and fashion curators.
For more info, visit fashionspace.com