Malaysia’s own Nur Fazura Sharifuddin (Nur Fazura) is set to make history as the star of Facing Up To Fazura, a 5 x 30min Malaysian miniseries for E! – the pop culture powerhouse of NBCUniversal International Television. Set to premiere across Asia on Sunday, 14 December 2014 at 10pm (MAL) – and air weekly in this timeslot – Facing Up To Fazura is the first-ever E! miniseries to feature a Malaysian personality.
Nur Fazura Stars In E!’S First Original Malaysian Miniseries
[dropcap]T[/dropcap]he sensational docudrama will offer viewers unprecedented access to this polarising personality’s life, loves, challenges, triumphs and joys in everyday life as a leading entertainment and fashion socialite in Malaysia and South East Asia. Throughout the series, viewers will be treated to an in-depth and unscripted look at Nur Fazura’s often-controversial life on and off the camera.
“I never imagined that anyone would be interested to showcase my life, let alone have a whole series planned around me for E! I feel so blessed and humbled at the same time,” said Nur Fazura, “I have always been a private person so having a reality show does make me a little nervous. I am showing everyone my world and I really hope they enjoy what they see.”
The miniseries is part of NBCUniversal International Television’s commitment to Asian productions and celebrity stories. It will also feature a host of cameos and guest appearances by many of Fazura’s famous friends and colleagues from the worlds of entertainment, film and fashion.
“E!’s success is driven by the exclusive access to celebrities and Facing up to Fazura is a perfect fit for our channel,” said Christine Fellowes, Managing Director, Universal Networks International, Asia-Pacific. “E! combines the best of Hollywood with the breakout stars from Asia and we are excited to build on our commitment to the local entertainment industry and shine the spotlight on this Malaysian artist and bring her to the global stage.”
Developed and produced by Matchbox Asia, production begins in Malaysia later this month. Facing Up To Fazura is executive produced by Karen Wiggins, whose credits include E!’s It Takes GUTZ To Be A Gutierrez. Chris Oliver-Taylor, Managing Director, Matchbox Asia said:
“This series continues the ongoing commitment Matchbox Asia has to developing and producing ground-breaking, innovative and original Entertainment programming across Asia.”
E! has produced a number of local specials featuring top talents from the Malaysian showbiz industry, namely renowned actress Lisa Surihani, leading man Aaron Aziz and the upcoming E! News Asia Special: Yuna, which premieres 25 November, Tuesday at 10pm (MAL), also produced by Matchbox Asia.
Facing Up To Fazura premieres Sunday, 14 December at 10pm (MAL)
2014 has been a very busy year for Nur Fazura. It’s also been a significant one. Having just celebrated her 31st birthday, it’s given her cause to reflect on her life. The last three decades have certainly been eventful… with the later part marred by controversies left, right and centre. Whilst professionally Fazura thrives, she doesn’t have the public 100% on her side. With a loving family behind her and a supportive group of friends, she wonders why she is seen as the celebrity with a ‘reputation.’ People often think of her as the party girl, not the good Malaysian girl. Defying convention, and notions of how women should behave in proper society, she seemingly flaunts her sexuality in the media. What’s more, she keeps the company of many males and has been involved in several high-profile romances, and also a fair number of public spats. What’s all that about?
If she were to confront her past, right some of her wrongs and show people who she really is – not just the girl in the magazines and movies – would people think differently of her? In her 31st year, this is her mission: to challenge people’s perceptions of the Fazura they think they know and instead, begin to understand her real and complex character. Hopefully by addressing her past, she can she have a brighter future and leave all the hullabaloo behind. It’s time for Fazura to face up to… herself.
About Universal Networks International
Universal Networks International, the international channels division of NBCUniversal, is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The brands in the portfolio include Universal Channel, Syfy, 13th Street, Studio Universal, E! Entertainment Television, The Style Network, DIVA, Telemundo and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.
Universal Networks International is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
E! is television’s top destination for all things entertainment and celebrity. E! is currently available to 182 million cable and satellite subscribers worldwide and the E! Everywhere initiative underscores the company’s dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD. Popular programming includes E! core franchises, “E! News,” and “Fashion Police” as well as the network’s hit series “Keeping Up with the Kardashians,” “Ice Loves Coco”, and “Kourtney and Kim Take Miami”. Additionally, E!’s “Live from the Red Carpet” signature events keep fans connected to their favorite stars on Hollywood’s biggest nights.
About Matchbox Asia
Matchbox Asia is an extension of Matchbox Pictures, synonymous with international shows such as “The Slap”, “Nowhere Boys” and “The Real Housewives of Melbourne”. Based in Singapore, Matchbox Asia will develop and produce scripted and non-scripted programs for audiences throughout the Asian region. With a focus on creating original content that compliments its Australian output and can be distributed throughout the world by NBCUniversal.
Chris Oliver-Taylor is the Managing Director of Matchbox Asia, Steven Gilfeather overseas the creative elements of all unscripted programming.