RM1 for every ticket sold to “The Wayang Kids” will be donated to the National Autism Society of Malaysia (NASOM)
In support of World Autism Month in April, Golden Screen Cinemas (GSC) has launched its latest campaign “Autistic People Are Not Broken”, which aims to raise the awareness for autism spectrum disorder (ASD) and #BreakTheStigma around the condition. As part of this initiative, GSC will be turning blue to increase public awareness and will be showing “The Wayang Kids”, with proceeds from its ticket sales donated to the National Autism Society of Malaysia (NASOM).
The month-long campaign, which will start on 2nd April and last until 30th April 2018, will see GSC’s website and social media pages turned blue for the cause, while on-ground cinema staff will wear a blue button badge in support of autism awareness throughout the month. GSC will also utilize its social media assets and electronic screens throughout the country to promote and raise awareness for the condition.
This year, in its efforts to raise awareness for the condition, GSC is working with GSC Movies to bring a special movie called “The Wayang Kids”, which tells the story of a group of primary school children overcoming cultural and language barriers to represent their school in an international Chinese opera performance. Leading the team is a student with mild autism who has to convince his classmates, teachers, and parents, and ultimately himself that he deserves a role in the performance.
RM1 from every ticket to “The Wayang Kids” sold will be donated to the National Autism Society of Malaysia (NASOM) to fund its activities. Additionally, customers who purchase tickets to “The Wayang Kids” will be given a button badge.
“The Wayang Kids” will open in selected GSC cineplexes on April 5. The list of participating cinemas includes:
1. GSC Pavilion KL
2. GSC 1 Utama, Petaling Jaya
3. GSC Mid Valley Megamall
4. GSC Klang Parade
5. GSC MyTown, Cheras
6. GSC IOI City Mall, Putrajaya
7. GSC Gurney Plaza, Penang
8. GSC Sunway Carnival, Penang
9. GSC Aman Central, Alor Setar
10. GSC Ipoh Parade Mall
11. GSC East Coast Mall, Kuantan
12. GSC AEON Bandaraya Melaka
13. GSC Palm Mall, Seremban
14. GSC Paradigm Mall, Johor Bahru
15. GSC Suria Sabah, Kota Kinabalu
16. GSC CityONE Megamall, Kuching
Awareness is very important and is the first step towards acceptance and empathy for individuals and their families who have to deal with the social stigma that society has for autism. With the support of Malaysians, GSC hopes to give back to this special community and #BreakTheStigma around this developmental disorder.
For more information on the “Autistic People Are Not Broken” campaign, please visit GSC’s website at www.gsc.com.my, check out GSC’s Mobile App, or GSC’s Facebook page at www.facebook.com/GSCinemas.