Budiey
Transform Your Friend’s Life with Coca-Cola
If you have ever wanted to boast that you personally know a star or just help someone you know unleash their talent, Coca-Cola has created the chance to make this a reality with its latest campaign and reality show, “Kawanku Bintang Coca-Cola”.
The path to fame begins when you nominate a friend or family member whom you think has the potential to impress the rest of the nation with his or her vocal talent by placing them on the path to stardom.
The unique element of “Kawanku Bintang Coca-Cola” is that the power lies in the hands of the public to nominate someone whom they know that has the latent or hidden talent which can be unlocked through professional training and guidance.
A final eight shortlisted candidates will be given the opportunity of a lifetime to be groomed by the Coca-Cola Dream Team consisting of industry experts in the areas of vocal training, choreography, styling and creating a stage presence that will transform them from a bathroom singer to a professional stage performer!
If you have a friend or family member aged 18 years and above that you believe will benefit from this golden opportunity, bring them along to the “Kawanku Bintang Coca-Cola” auditions which is held this weekend at Homegrown Space inside Wisma Bentley at Mutiara Damansara (Oct 22-24); and the LG concourse at Danga City Mall, Johor (Oct 23). Auditions will be held from 10.00am – 7.00p.m. at both locations. Remember, both the nominee and the candidate must be present together at the auditions to quality.
In true appreciation of music, the auditions are open to either individuals or groups with the option of using musical instruments if needed, and there are no restrictions to the genre.
There are other fabulous opportunities to be had by participating in the “Kawanku Bintang Coca-Cola” campaign which include appearing on a local television and winning cash prizes amounting to RM30,000; and the highlight being the Ultimate Coca-Cola Music Experience where the winner will receive two VIP passes for any concert in the world by a Universal Music artiste and an opportunity to be part of a VIP tour of a Universal Music recording studio.
Coca-Cola’s Integrated Marketing Communications & Activations Manager, Gillian Loh said, “The Kawanku Bintang Coca-Cola gives a unique opportunity for friends and family members to nominate someone who is deserving of a golden opportunity to polish their talents further but perhaps are too shy or humble to pursue their dream. We look forward to discovering the country’s next singing sensation through an integrated marketing campaign which will include mainstream mass media and the Internet, using the powerful tool of music to sync everything together”.
“Coca-Cola provides an avenue for people to channel their passion into a creative and healthy outlet, while leaving room for self expression which is what music is all about,” added Loh.
For more information, consumers can log on to www.coke.com.my
