in the Heart of KL to Note
A train station covered with art generally conjures images of graffiti and murals, more often than not created by bare hands and paint. A centrally located train terminal is not a typical location to display artful pieces, illustrations, sketches and doodles created from a digital mobile device, but that is exactly what Samsung has done to Kuala Lumpur’s main LRT station located where the city had its beginnings.
The Masjid Jamek LRT station has been selected by the global digital media and convergence technologies leader as its first “art gallery” to display whimsical, fanciful and delightful digital art pieces created on its first hybrid smartphone, Samsung GALAXY Note.
More than 140 panels that make up 29 art pieces are on display on the station’s exterior and interior facades, meandering its corridors and escalators. Some 1.4 million KL commuters and tourists are using the Ampang and Kelana Jaya lines monthly via Masjid Jamek LRT station and they will be able to view these pieces that demonstrate the power and versatility of the Samsung GALAXY Note.
Popularly referred to as “Gallery Note,” the art exhibit will be on display for 12 months. On hand to open Gallery Note were senior executives from Samsung, Syarikat Prasarana Negara Berhad, and Big Tree Outdoor.
A Celebration of Visual Expression
“Gallery Note at Masjid Jamek is a celebration of visual expression and our modest effort to add to the unique scenery of Kuala Lumpur. As a leader in digital media and digital convergence technologies, we are committed to innovating and producing devices that provide a rich user experience,” said Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics Sdn. Bhd.
“Samsung GALAXY Note is a smartphone that will delight both serious and casual smartphone users. It has the capability to deliver simple drawings or more complicated diagrams. We hope that this gallery of illustrations will inspire the artist in everyone to experience the power of Samsung GALAXY Note and create doodles of their own,” Kwon stated.
Much of the Gallery Note exhibits are reflective of the environment in which they are placed, enabling commuters to interact with the artwork and its setting. The huge ‘Kinabalu Climb Challenge,’ is located on the longest stairs at the station, measuring more than 10 meters in length. The art piece likens the climb upstairs to trekking up Mount Kinabalu.
Additionally, QR codes enhance the interactive experience. The QR code for the art piece named ‘Distance in Steps’ may link users to maps of the landmark through Google Maps, or a website about the landmark and its significance. Each art piece is connected to different links, ensuring commuters have something different to experience each time they pass their favourite art piece.
Underground Art at KLCC
Gallery Note is also set up at Kuala Lumpur City Centre Convex Tunnel, which connects the Suria KLCC shopping mall to the Convention Centre, Aquaria as well as the new pedestrian tunnel. The massive art piece, ‘Samsung GALAXY Vortex,’ envelopes the entire tunnel, featuring a vibrant stream of various marine life on the ceiling that congregates into a stream of everyday items, such as a guitar, a barbeque set, and a TV.
So realistic are the images that shoppers and commuters have been seen touching and further examining the illustrations to see if they are real.
The Samsung GALAXY Note – the Ultimate Do-in-One Smartphone
Launched in November 2011, the Samsung GALAXY Note has seen worldwide sales rise to five million units in six months. The device is known for its large, 5.3 HD Super AMOLED display and combines the portability of a smartphone with the expansive viewing experience, multi-tasking and content creation capabilities of a diverse set of multimedia devices.
For more information on the Samsung GALAXY Note, please visit www.samsung.com/my.