Nespresso Reviving Origins makes its debut in Malaysia today with three seasonal coffee blends; the new AMAHA awe UGANDA, along with TAMUKA mu ZIMBABWE and ESPERANZA de COLOMBIA, made possible through the company’s unique Reviving Origins programme. First introduced in 2019, the programme aims to restore coffee production in regions affected by adversities such as conflict, economic hardship and environmental disasters by helping farmers to increase the quality and the yield of their coffee, which brings crucial economic benefits for the regions involved and leveraging strong partners in each of the origins.
An integral part of the Nespresso AAA Sustainable Quality™ Programme, the brand’s sustainable sourcing model in coffee producing countries, the Reviving Origins programme provides support in rebuilding sustainable livelihoods for farmers and their communities while preserving the future of some of the world’s rarest, most exquisite coffee beans. Nespresso is investing a total of CHF 10 million in the programme over a period of five years (2019-2023).
Guillaume Le Cunff, CEO of Nespresso said: “Coffee is the lifeblood of entire communities across the globe. In many regions, coffee farming is threatened for reasons such as climate change, conflict and a shifting global economy. Through the Reviving Origins programme, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions.”
Over the years, Nespresso prides itself for having a unique, holistic approach that is completely embedded across all operations, from the sustainable sourcing of its coffee beans to the end-of-life of the products. For its dedication to recycling efforts, Nespresso has taken an active stance in developing recycling solutions where national waste solutions did not accept used aluminium capsules. Aluminium is the quintessential material for capsules as itprotects the freshness, taste and quality of Nespresso coffee capsules and it is infinitely recyclable.
INTRODUCING THE REVIVING ORIGINS RANGE
In conjunction with its Reviving Origins programme, Nespresso commemorates its launch with a new coffee range that consists of lost coffee sourced from affected regions in the world. Launching for the first time in Malaysia, the range features the new blend, AMAHA awe UGANDA, which will be joining the current blends in the range, TAMUKA mu ZIMBABWE and ESPERANZA de COLOMBIA.
THE NEW AMAHA awe UGANDA
‘Hope of Uganda’ in Lhukonzo, a local language in Uganda, is a single origin coffee that carries rare sandalwood notes and elegant florals with medium acidity and body. An intensity 8 espresso, AMAHA awe UGANDA grows in a unique terroir, where shade and nutrients provided by banana trees create a true Arabica dreamland. In a Latte Macchiato, the biscuit and discrete fruity notes come alive in a balanced and sweet cup.
TAMUKA mu ZIMBABWE
TAMUKA mu ZIMBABWE is bursting with complex fruitiness and zesty, bright acidity, with notes of cranberry to red berries, and currant to grape. It has a creamy, smooth texture when you add milk, making it an ideal coffee for a Latte Macchiato. It is balanced and round, and has sweet notes of caramel and toffee when mixed with milk.
ESPERANZA de COLOMBIA
ESPERANZA de COLOMBIA is a mild coffee that is very light in acidity. It’s beautifully balanced and rounded, and it has aromas of yellow fruits with a hint of a cereal note.
Please refer to the accompanying fact sheet for more information on the Reviving Origins range.
Nespresso’s new AMAHA awe UGANDA, TAMUKA mu ZIMBABWE and ESPERANZA de COLOMBIA flavours are available at RM34 for a sleeve of 10 capsules, at The Gardens Mall, 1 Utama Shopping Mall, and online at https://www.nespresso.com/my/en or the Nespresso mobile app, from June 2020 onwards. For further information about Reviving Origins and the new coffee flavours, visit Nespresso via the link above or the customer service call centre at 1800-80-7001 for delivery.
TECHNOLOGY UNLOCKS TRANSPARENCY FOR TAMUKA mu ZIMBABWE COFFEE
For the first time, Nespresso makes its AAA Sustainable Quality™ Programme data publicly available using blockchain technology. Introduced for Zimbabwe initially, this new Nespresso platform traces the AAA coffee from farms in Zimbabwe all the way through to the Nespresso production centre in Switzerland, ensuring the traceability process of coffee beans since the programme’s inception in 2003. Consumers can access the blockchain platform here.
NESPRESSO’S CONTINUOUS RECYCLING EFFORTS
Since 2014, Nespresso has been an advocate for recycling and has invested over 185 million CHF in its recycling programmes globally, with over 100,000 collection points in 53 countries.
In addition, consumers can see the impact through their participation in Nespresso’s recycling efforts. The Second Life project, which was first introduced in 2016, encourages consumers to be a part of the Nespresso’s journey towards sustainability. The infinitely recyclable aluminium capsules are processed and given a new lease in life. In Malaysia, the recycled aluminium is made into roof tiles whereas the used coffee grounds that were separated from the capsules, are composted into nutrient-rich fertilisers to nourish the vegetation in an organic farm. Other notable creations include the Second Life chopsticks and the Caran d’Ache pens.
“Consumer participation is central to success, so we are incredibly grateful for the enthusiasm our customers have shown in achieving our current recycling rate. We aim to now build on this positive momentum. We will continue our efforts to promote recycling among consumers, working towards achieving our ultimate ambition of recycling all of our capsules,” said Jérôme Perez, Head of Global Sustainability at Nestlé Nespresso.
To be a part of the ongoing recycling efforts, consumers can drop off a full bag of used capsules at the nearest Nespresso boutique and redeem a pair of Second Life chopsticks, with the purchase of 100 capsules. Through [email protected], consumers can fill up the Nespresso recycling bag with used capsules to be collected by the courier whenever their orders are delivered to their homes. Exclusively for online orders of 150 capsules, consumers can get a complimentary Nespresso tote bag. Terms and conditions apply for the redemption as there are limited quantities available for redemption.
About Nestlé Nespresso
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 110,000 farmers in 14 countries through its AAA Sustainable Quality™ Programme to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO The Rainforest Alliance, the programme helps to improve the yield and quality of harvests, while protecting the environment and improving livelihoods of farmers and their communities. Headquartered in Lausanne, Switzerland, Nespresso operates in 84 countries and has 14,250 employees. In 2019, it operated a global retail network of 810 boutiques. For more information, visit the Nespresso corporate website www.nestle-nespresso.com.