Budiey
Malaysians nationwide united over 300,000 cups of Lipton Teh Tarik!
Malaysians nationwide have spoken through the “I’m a Malaysian, Teh Tarik is MY National Drink” campaign conceptualised by Lipton Malaysia to cement teh tarik as the Malaysian national drink. Spurred by their pledges, Lipton Malaysia has decided to distribute an extra 100,000 sachets of 3-in-1 Lipton Teh Tarik, bringing the total to 300,000 to share the cup of national heritage with more Malaysians.
Lipton’s “I’m a Malaysian, Teh Tarik is MY National Drink” campaign, held from Merdeka Day to Malaysia Day, elicited unyielding support from proud Malaysians during the two-week period. They reinforced teh tarik’s standing in Malaysia via a specially-designed application on Lipton Facebook fan page, which received a resounding numbers of pledges in support of teh tarik. The campaign saw Lipton Facebook fans increasing to 100,000 fans.
Lenny Chuah, Senior Brand Manager, Foods Retail and Beverages Category, Unilever (M) Holdings Sdn. Bhd. said, “We are humbled by the support that we received from our fellow Malaysians! To mark this momentous occasion, we at Lipton have decided to give away the additional 100,000 sachets so that more Malaysians are able to celebrate and enjoy our national drink – teh tarik – together!
“We also hope to inspire Malaysians to adopt the ‘3pm is MY Teh Tarik Time!’ idealogy as part of Lipton’s PositiviTEA movement. The ‘3pm is MY Teh Tarik Time’ idea aims to remind Malaysians to take a break by sipping a cup of aromatic Lipton Teh Tarik! It would certainly be inspiring to have fellow Malaysians pick up a cup of teh tarik at 3pm collectively, and be proud of our national heritage,” Chuah concluded.
Additionally, the campaign seeks to understand Malaysians’ preference for teh tarik. Findings from the specially-commissioned application on Lipton Facebook fan page have revealed that 27% of fans surveyed on the Facebook fan page like their cup of teh tarik aromatic, while 23% like it smooth. 21% of Malaysians enjoy a creamy cup of teh tarik. All three attributes resonates with the 3-in-1 Lipton Teh Tarik as it is formulated with ‘two times more power’ yet renders a smooth and creamy texture to cater to discerning Malaysian taste buds.
Following Lipton’s vow at the start of the campaign, the tea brand is calling all Malaysians to collect their 3-in-1 Lipton Teh Tarik sachets from its nationwide giveaway. The giveaway will kick off at the Taman Jaya LRT Station, Selangor and ends at The Spring, Sarawak. Lipton Teh Tarik sachets will be distributed starting October 1 to 8, between 8am to 6pm. The collection dates for each state are:
Monday, October 1 Selangor, Negeri Sembilan
Tuesday, October 2 Kuala Lumpur, Melaka
Wednesday, October 3 Selangor, Terengganu, Kedah
Thursday, October 4 Pulau Pinang, Perak, Perlis
Friday, October 5 Pahang, Johor, Kelantan
Monday, October 8 Sabah, Sarawak
Fans can still pledge their support for teh tarik on Lipton’s Facebook application. Fans who have pledged for teh tarik will be able to claim their e-certificate on the same application. For more information on Lipton Teh Tarik distribution points, visit the Lipton Malaysia Facebook fan page at https://www.facebook.com/lipton.
About Lipton
Lipton is the world’s No. 1 Tea brand with a commanding presence in the global beverages market with tea-based drinks including leaf tea, infusions, ready-to-drink tea and other healthy based alternatives to soft drinks.
About the Lipton Institute of Tea
The Lipton Institute of Tea is part of Unilever’s R&D organisation, which also includes the Unilever Food and Health Research Institute. Their joint expertise and external collaborators make it possible to perform a wide range of clinical trials on the potential benefits of tea and tea-based beverages. The Lipton Institute of Tea’s mission is to promote awareness and understanding of tea, from bush to cup. Its research focuses on how tea is made, its properties and its health benefits. With headquarters in Sharnbrook, UK, the Institute consists of international scientific experts from research centres located in the major tea growing regions of India and Kenya, and key beverage markets like US, Japan and China.
