Budiey
Coca-Cola Malaysia has signed a new beverage concession agreement with Golden Screen Cinemas Sdn Bhd (GSC), the leading cinema exhibitor in Malaysia.
The beverages produced by Coca-Cola have been present in GSC cinemas since 1987 and the new agreement will see their continued presence for another five-year term.
Under the agreement, all GSC concession counters throughout Malaysia will offer Fanta, Sprite, A&W Sarsaparilla, Minute Maid Pulpy, Coca-Cola light, Coca-Cola Zero and, of course, Coca-Cola. Popcorn paired with Coca-Cola are also available as over-the-counter combo sets or pre-purchased e-combo sets through GSC Website or the GSC Mobile App.
From left to right: Lusk, Finan, Koh & Chee at the signing of the five-year beverage concession agreement.
The agreement was signed in Kuala Lumpur today by Chief Executive Officer of Coca-Cola’s Bottling Investment Group Singapore – Malaysia – Brunei, Mr Stephen James Lusk and Chief Executive Officer of GSC, Ms Koh Mei Lee (嘉通院线总执行员 高美莉).
Also present to witness the signing was Executive Vice President of The Coca-Cola Company / President of the Bottling Investments Group, Mr Irial Finan and General Manager of GSC, Mr Irving Chee (嘉通院线总经理 徐焕堂).
“The excitement of the cinema experience for cinemagoers begins at the concession stand when they get the fresh, hot popcorn and an icy cold Coca-Cola beverage to complement the movie, and we are thrilled to continue the special experience for them at GSC as we have been doing so for almost three decades now,” said Lusk.
Lusk said the partnership with GSC is part of Coca-Cola’s continued commitment to the market and its customers in Malaysia, where it has already invested RM1 billion between 2010 and 2016.
“We want to grow further in Malaysia and to do that, we need to be able to be a part of the growth strategies of our business partners so that we can help each other to create ideal consumer experiences,” added Lusk.
Koh said that Coca-Cola beverages are very popular among movie-goers at GSC.
“At GSC, we strive to provide the best cinema experience to our customers and we are very excited to continue this journey with Coca-Cola. The signing of agreement marks our long-term business partnership with Coca-Cola, which is a special milestone for GSC as we are celebrating our 30th anniversary next year,” said Koh.
GSC, which has a market share of over 40 per cent, owns a total of 306 screens in 33 locations and a seating capacity of over 51,000 in Malaysia. It also has the largest digital hall in Malaysia – the 486-seater GSC Maxx in GSC Berjaya Times Square, KL and the largest multiplex in Southeast Asia with 21 screens in GSC Mid Valley, KL.
The Coca-Cola Company in Malaysia
In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 20 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coke light, Coke zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth) and water (Dasani).
Coca-Cola has invested RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.
From promoting active lifestyles through their partnership with the Olympic Council in Malaysia, to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 20,000 villagers in rural Sabah, and economically empowering women in East Malaysia through the SURI entrepreneurship programme – Coca-Cola is committed to building sustainable communities in Malaysia.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company
About Golden Screen Cinemas
Golden Screen Cinemas Sdn Bhd (GSC), Malaysia’s largest cinema exhibitor, is a wholly owned subsidiary of PPB Group (a member of the Kuok Group). GSC operates a total of 349 screens in 40 locations across Malaysia and Vietnam, with 306 screens in 33 locations in Malaysia and 43 screens in 7 locations in Vietnam through a partnership with Galaxy Studio.
Aspiring to be a regional cinema and content operator that is recognised for providing quality total movie entertainment, GSC offers THX-certified halls and the multidimensional Dolby Atmos® audio surround technology across Malaysia. The 21-screen GSC Mid Valley Megamall holds the record of the largest multiplex in Southeast Asia while the 486-seater GSC Maxx in Berjaya Times Square is the largest digital hall in Malaysia. GSC is the only cinema in Malaysia equipped with D-Box motion seats.
GSC Signature offers exclusive cinema experience with its luxurious Gold Class and Premiere Class halls, while the GSC Lite brings urban-class cinema entertainment into smaller towns. For more information, log-on to www.gsc.com.my.
