Amanda Imani, New Face of ZA Malaysia
[dropcap]I[/dropcap]ntroducing the new face of ZA; Amanda Imani, a young multi-heritage singer-songwriter, recording artist and entrepreneur. Graduating from Upper Iowa University in Psychology and Communications, Amanda’s journey as a rising star started off in 2008 when she first performed for a Public Bank event, Show Time.
[pullquote]Following her debut, she was nominated for various awards in 2010 including the Best Local English Album award during the Anugerah Industri Muzik (AIM-17).[/pullquote]
Since then, Amanda’s music career has been blossoming, winning awards such as the Top 3 Selangor Young Talent Award in 2011, Best Young Talent by World Association of Festivals and Artists (WAFA), Best Original Song award – “Selamilah Cinta” during the 20th International Music Festival Discovery at Varna, Bulgaria, and The Best Vocal Award for New Female Artiste at Singapore during Anugerah Planet Muzik (APM) 2011.
Amanda started off 2012 with her single “Cemburu” where she paired up with another successful singer, Malique. Another highlight of her personal achievements in 2012 was when she decided to launch her own branding label. Come 2013, Amanda just finished her new English single; “Like A Boss”. This music piece is an original work of Amanda where it was written and created by her.
Like Amanda, ZA is both young and fresh. Back in 2008, the brand first appointed its first ever local celebrity of Malay ethnicity as well. Now in 2013, with the rising trend of fair and bright skin, Amanda is the ideal choice as she represents the young, vibrant beauty that is ZA.
Jane Lee, General Manager of ZA Malaysia:
“Amanda is one of the freshest faces in the entertainment industry and we think she really captures the identity of the brand. Her overall fun, upbeat vibe and down-to-earth personality are very admirable and relatable to most of our consumers these days.”
Chery Wong, Deputy General Manager of Advertising & Public Relations:
“Amanda’s fun, bubbly and positive attitude is very ZA. The fact that she loves makeup and skincare as much as her music and that she enjoys sharing her experiences on social media can be very inspiring to people.”
￼Amanda’s Favorite ZA Products
￼￼￼Amanda on NEW Perfect Fit Two-Way Foundation
“I enjoy doing my own makeup so that’s why Perfect Fit Two-Way Foundation is perfect for me. It gives me a natural finish and leaves my skin feeling very radiant and fresh all day long. It also helps to retain the moisture of my skin. So my skin looks healthy and glowy!”
Amanda on NEW Perfect Fit Concealer
“This is my must-have especially when I’m travelling. Whenever I don’t feel like wearing too much makeup, this concealer conceals blemishes, scars and it certainly helps by covering up my dark circles. I love that it’s creamy but not oily and when used with the powder foundation, my skin looks especially flawless.”
Amanda on Total Hydration range
“I love to pamper my skin especially after a day of full makeup. Not only does this range of products provide moisture, they help to retain moisture as well. My skin has never looked healthier and the gentle scent is really relaxing too.”
￼ZA Spring/Summer 2013
This spring, enhance your femininity with ZA Spring/Summer 2013 makeup collection, featuring the all- new Killer Volume mascara, sweet shades of Eyes Groovy and Lip Drops, while flaunting your skin’s natural beauty with the Perfect Fit Two-Way Foundation and Perfect Fit Concealer.
Killer Volume Mascara (RM 34.90)
For the first time ever, ZA proudly introduces the ultra-voluminous Killer Volume mascara which carries up to 170% mascara liquid to deliver ultra thick and perfectly curled lashes that last all day long. The secret to this all-new mascara lies in its one-of-a-kind brush that is able to hold up more mascara liquid, thus coating individual lashes evenly. Besides that, the enhanced formula contains Hollow Air-Fiber that coats individual lashes completely from bottom to tip, giving each lash a darker appearance. Killer Volume is also formulated with Volume-Styling wax and Curl-Keep polymar oil to adhere to individual lashes, making it easy to curl and hold the lashes. Lashes will look thick and curled after the Curl-Keep polymar oil evaporated. Eyes immediately look much bigger and more defined with just a few coats of this wonder mascara!
Eyes Groovy (RM 39.90)
07 Pinkish Brown, 08 Clean Gray, 09 Wine Red
New extensions to the Eyes Groovy collection, these four-colour eye palettes now come in sweet shades of neutrals and pinks to complement the season of floral. These colours are specifically selected for users to achieve simple, everyday looks perfect for the season. With Brilliant Powder Complex, the eye shadow colours give eyes a stunning glow. Its Skin Fit formula enables the sheer, bright colours to be layered and spread on eyelids easily. Eyes Groovy also contains Vitamin E to nourish eyelids and is dermatologist-tested.
￼11 Sweet Sweet, 12 The Pink, 13 Crystal
Lip Drops (RM 18.90)
To complement the new selection of Eyes Groovy, ZA is also expanding its Lip Drops collection with these sheer, lady-like shades. This tube-type lip gloss promises to give shiny, dewy, plump lips instantly without any sticky feeling. The Drop Seal formula and Collagen Complex in Lip Drops give lips super instant shine while sealing in moisture to ensure lips stay plump and moist. The sweet aroma of Lip Drops is a harmonious mixture of orange, mixed fruits, flowers such as rose and jasmine and Fenugreek to create a sweet feeling of being in love.
￼￼Perfect Fit Two-Way Foundation (RM 36.90 – refill, RM 14.00 – case)
￼Let your skin’s natural quality shine through with ZA Perfect Fit Two-Way Foundation, a powder foundation that gives you the most natural finish. This light-weight foundation offers high coverage yet feels incredibly lightweight on skin. It uses Micro-Fine Powder to correct uneven skin tone and give radiance to dull skin. The Poreless Powder formula smoothes out skin and fills in uneven pores to give skin a smooth and polished finish. With skincare ingredients such as Water-holding Collagen, Vitamin E and Hyaluronic Acid to retain skin’s moisture, skin is gently nourished and retextured. Skin texture is further improved for better foundation adherence.
Perfect Fit Concealer (RM 30.90)
Blemishes, scars, dark circles and other skin imperfections are now a thing of the past with the enhanced Perfect Fit Concealer. Formulated with Perfect Cover Powder, this concealer provides high coverage to perfectly conceal all skin concerns. The Skin Fit Prescription of this concealer fits and adheres closely over skin without creasing throughout the day. Its rich cream-type formula spreads on skin lightly and easily, with no heavy feeling. ZA has also enhances the formula of Perfect Fit Concealer with Water- holding Collagen, Vitamin E and Hyaluronic Acid to retexturize skin while maintaining a long lasting radiant finish. Skin looks healthy and smooth all day long.
￼Total Hydration Day Cream White (RM 26.90) Total Hydration Night Cream White (RM 28.90)
￼￼Hydration and whitening is now made possible with the new Total Hydration Day and Night Cream White. This powerful duo are formulated with the new and advanced Double Whitening Complex, a first ZA technology to combine effective whitening ingredients, Tranexamic Acid and Vitamin C derivatives to brighten skin in just 10 days*. Infused with the Total Hydration signature Amino Mineral Complex, skin’s moisture is immediately replenished, revealing a brighter and more radiant appearance. Total Hydration Day Cream White also contains SPF 18/PA++, with anti-UVA/UVB to keep skin well protected throughout the day while the Night Cream White replenishes lost moisture to rebalance skin and heightens skin’s power to produce and absorb Hyaluronic Acid for intense moisture.
￼*Proven by clinical test results in Tokyo Lab.
Total Hydration BB Cream UV White (RM 27.90)
Enjoy brighter, longer-lasting and effective coverage with the new Total Hydration BB Cream UV White. With the new Double Whitening Complex which consists of Tranexamic Acid to block melanin-stimulating substances and Vitamin C derivatives to block formation of melanin, this BB cream works hard to brighten skin tone in just 10 days. Skin will also stay fresh and matte thanks to the 100% natural Oil Control Powder while the Color Control Powder provides higher whitening coverage for spots and freckles. This BB cream is the ultimate all-in-one base makeup to give skin a natural even-looking finish without any patchiness.
ZA Spring/Summer 2013 will be available nationwide from January 2013 onwards.
ZA is targeted to meet the beauty needs of women who enjoy a forward-looking lifestyle. They are discerning cosmetics users who continuously search for products with a unique image and an original concept. ZA carries a complete range of skincare and makeup to help women achieve and maintain a healthy and radiant complexion.