XPAX IGNITES THE WANTED: LIVE IN KUALA LUMPUR
– Reload RM30 and be in the running to win two concert tickets worth RM900 –
Xpax, Celcom Axiata Berhad’s main prepaid brand that personifies youthful exuberance and urban appeal, is proud to ignite British pop sensation The Wanted. The globally-popular boy band will be making their debut full-length concert on Malaysian at the Surf Beach, Sunway Lagoon on 17 September 2012.
Commenting on Xpax’s participation as the official presenter of The Wanted’s first-ever concert in Kuala Lumpur, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad said, “Xpax is proud to host The Wanted, who is one of the most successful boy bands today and are taking the world by storm just like British groups Westlife and Boyzone before them. The band lives up to our brand promise in bringing the ultimate must-go live music experience of the year through our Time To Muxic series, bringing the best of local and international music exclusive to our Xpax members.”
Photo: Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad
“Xpax is all about seizing the pulse of youth; hence, we are providing them with the best seats in the house to get up close and personal with their musical idols. The Wanted: Live in KL follows other international artistes who have performed live on our shores such as My Chemical Romance, Ne-Yo, Jason Mraz, Christina Perri and more who have been ignited solely by Xpax.” continued Zalman.
In conjunction with the concert, Celcom has lined up a host of exciting activities for its customers, who can be in the running to win two premium Xpax Zone tickets worth RM900 simply by registering through Xpax’s Facebook The Wanted application at www.facebook.com/xpaxfb, and then reloading RM30. Celcom and Xpax customers also get the privilege of purchasing tickets at discounted rates, where each Celcom line is entitled to 20% off each ticket for all ticket tiers. Furthermore, 10 lucky Celcom and Xpax customers will be meeting they boys themselves in a special meet-and-greet session.
To ensure fans and customers get the fullest out of The Wanted’s concert, customers can download The Wanted Call Me Tones, full songs or True Tones such as Glad You Came, Chasing The Sun or Lightning via The Cube, Celcom’s multimedia branded channel, simply by logging on to www.thecube.my or m.thecube.my from a mobile phone, or by dialing *888# from a Celcom mobile. These songs will be available at RM0.99 per week on concert day itself compared to the usual price at RM1.50 per week. Customers can also look out for freebies of The Wanted’s autographed CD and posters available on the concert day itself. Please visit the Xpax booth to find out more.
Tickets for The Wanted: Live in Kuala Lumpur 2012 prices are selling at RM 450 (Xpax Zone), RM250 (Party Zone), and RM 150 (Chill Out Zone) and are available at Ticket Pro outlets, Rock Corner, Victoria Music and The Guitar Store, or at www.ticketpro.com.my (hotline: 03- 78807999).
Xpax is Celcom Axiata Berhad’s main prepaid brand, represents more than half of Celcom’s total of 9.2 million prepaid subscribers. Xpax is a brand that personifies every minutes of one’s time, offering the best value and unbeatable call rate from as low as 28sen for every 10 minutes. In addition, Xpax is also about empowering the young at heart in experiencing the extraordinary and amazing once in a lifetime feeling. Got X. www.xpax.com.my
￼￼￼￼Media Release Issued by Corporate Communications Division of Celcom Axiata Berhad. For further enquiries, please contact Rohizan Ismail @ +60133449690 or Nurulnadia @ +0193772321